#Restoring the "older sounds" of monstercat

1 messages · Page 1 of 1 (latest)

tidal cedar
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EDM has changed a lot in the past decade. My message history will show you how much I whine about how I feel like most songs nowadays are atmosphere based, more pop/mainstream friendly and not carried and built around melody as much.

I think the Uncaged/Instinct split could’ve been a way to separate the more newer, melodic, general purpose EDM from continuations of the old style.

For new producers though, this may be overwhelming, especially if they want to produce music they like, people who listen/the size of the audience won’t be huge. I think this also mentions the difference between artists who produce for a living and hobbyist artists who are more flexible.

I know mcat is already complicated as is with 3 brands, but I think it may be of best interest to make a section in one of the brands-or even make a new one for the older style of EDM.

Yes, EDM has evolved. But I feel like it’s evolved and expanded out of the music that I and probably others personally love. This brand would not be advertised or meant to be a “pop” kind of brand, it wouldn’t be getting deals with rocket league or whatever. It would be for experimental songs and for new artists who are not quite good enough for uncaged nor instinct, or the genre is just too separate to fit in.

I think this would incorporate more artists and genres and expand horizons to things like Moombahcore. Genres that were merged together, like Electro can be distinct.

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To build on this idea: take a song like Skifonix - flatline or droptek - boundaries. If those songs were submitted via demo, they probably wouldn’t be put into either brand. The style just does not fit with the rest of the modern releases

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This way:

  • Current artists can keep producing whatever they wish to fall into without urge to avoid conforming to the other brand
  • More new artists!
  • More new songs!
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brand for "older"/golden age/experimental EDM and new producers

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like uncaged and instinct especially feel so catered towards public use for like the radio, not as much for songs that are more super party/personal listening

surreal olive
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What do you mean by “artists who are not quite good enough for Uncaged not Instinct”?

tidal cedar
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like, not as much 'airy' atmosphere

surreal olive
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No offence but I don’t think they would want to release that stuff

tidal cedar
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or just people trying out stuff of a specific, unique but like, oddly specific genre that ordinary people wouldn't be excited about

tidal cedar
surreal olive
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Also a feel like this lacks any central identity to properly brand it around

tidal cedar
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the idea is that there is no one specific type of music its supposed to be based around

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ok as weird as this sounds, i think thats what kinda killed the golden era of edm

surreal olive
tidal cedar
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so?

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this new thing - something that just doesnt fit in with the rest

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or heck like

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electro tunes

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dare i say it, chiptune

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but-ok so like

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we can think: what genres have we kind of 'lost' recently?

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Yes, Electro is by all means 'Electro House' but its not like K-391 or Final Boss or New Game

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house is also very broad/vast with so many different types of it

surreal olive
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Still that could be really anything, With Uncaged, Instinct and Silk you generally know what you’re getting wereas for this idea I don’t think you would

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And it’s hard to create a brand identity around that

tidal cedar
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True.

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🤔

errant knot
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If you're not sure your music is gonna sell, then you are better off releasing it on your own where you have 100% control over the branding and marketing

tidal cedar
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I'm not sure exactly how to phrase it

tidal cedar
errant knot
tidal cedar
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yes, but artists for styles like again, i know I wont shut up about this and i apologize: *e l e c t r o *

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like it definitely won't sell and gain any popularity if there is no way to promote it :P

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Uncaged/instinct defines boundaries which I think push out lots of unique edm

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but nobody will make the music if nobody's going to adopt it

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say i make an electro song or a moombahcore song

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The vibe I'm getting is that monstercat wont want it

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So artists stop producing it

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does that kinda make sense or am i still spitballing

errant knot
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Monstercat or other labels don't want it because people don't listen to it anymore

tidal cedar
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You don't know until you try, i guess...

errant knot
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It's not that they don't want it, it's that they can't make it do well

tidal cedar
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im about to sound very mean but

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is it about the money

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because if i produce music, i'm not expecting it will fund my life

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i dont care how much money it makes

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Also, I apologize because I think I'm coming off very rude, attacking more than providing suggestions

errant knot
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For a label? Not 100%, but keep in mind that there are dozens of people that need to touch your release who all need to get their monthly paycheck. If your release is performing very badly (i.e. low income), then you're essentially putting people's job at risk if you get what I mean

tidal cedar
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i see

errant knot
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That's why I say, if you know there is no market for it, you are better off taking full control of your song, that way you don't give up 50% of the song either and can make an entire new wave

tidal cedar
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I do have to agree. I think the reason EDM is popular now is because of how artists took it to mainstream/pop. Turning around for that would be dangerous

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but i think for people who just make music for the sake of making music they enjoy

errant knot
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That's not wrong

tidal cedar
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the basis is kind of just gone. I don't know if the answer to this is "promotion channels!!11!!1111!"

errant knot
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But Monstercat has grown past the bedroom producers who aren't looking to grow with their music career

tidal cedar
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is it possible that maybe monstercat could.. promote, or maybe even in the discord server have a channel about artists who kind of are these 'bedroom producers'?

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their life isnt music, but they love listening to it and they don't need to be a big hit to thrive

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like 7 mins dead

surreal olive
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A brand focused on the older sound Monstercat was known for could work

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I think that was the intention of NCS Arcade but it hasn’t really worked out like that

tidal cedar
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yea like that, but the question is how can we do it without killing literally all of edm in the process, without losing all the fans that like edm because of the newer sound

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if they suddenly see older sound they're gonna be like "im out"

surreal olive
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Styles come and go

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And that’s just a natural thing

tidal cedar
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Restoring the "older sounds" of monstercat

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do people still make blues music for example?

surreal olive
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I guess so yeah

tidal cedar
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but its not like they have a platform or anything to get their music shared across

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monstercat may not be able to expand to have another brand or section of "older sounds", and that's okay

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Again, the solution could literally just be, there are other lesser-known producers who need love, lets have a discord channel to talk about them

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🙂

surreal olive
tidal cedar
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didn't know that exists

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I got class now, but thanks for both of your guys' inputs

surreal olive
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👍

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Something like this could work

tidal cedar
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yeah I just listened to some of the videos it’s definitely small understandably but it’s cool