Ludia... hear me out...
Every game I have played (Dauntless, Destiny 2, Fortnite, PoGo, etc.) has a dress up activity. The game creators sell cosmetics hand over fist. Social Media groups (or Alliance pages) host fashion shows for players to compete in. It is a whole nother game inside a game.
Implement a dress up and show off aspect to the game, sell cosmetics, make money.
I bet a ton of players would pay $ to have a customizable avatar and a buddy dino they can put in a matching ugly sweater.
Then stop selling us required DNA.