NJZ Updates and Discussion

[hoary frost]

debut bts feels nothing like her creation. there must be some other context

[torpid tinsel]

she already said it wasn't real

[old cypress]

yeah it could be a little thing that was similar

[acoustic valve]

going off memory: She consulted her shaman friend about her own future/career in hybe, and the shaman friend mentioned something along the lines of "BTS entering the military will be a fortuitous time for you", or something similar. Main point was it was some mostly irrelevant fortune from her shaman, rather than statement or wish or desire

[old cypress]

no, not that

[hoary frost]

not this issue but i dont think this is problem either. ofc its sensitive for fans bc their favs are mentioned but she didnt harm anyone, just did what a lot of koreans actually do fjfjfjfj

ive been reading tarot cards on tokki twt for 3 days. i get her

[old cypress]

correction it seems that she is actually denying, translations are fuzzy between news sites

[vale grove]

I don't think it's considered derailing when it very well impacts everyone involved. We talk about public opinion from knets about the situation, I think it's fair to bring up international fans as well. But I'll drop it if it's bothering ppl

[tiny peak]

for references going to a shaman is still fairly common in korea, espeically when you want to make important decisions or seek advice

[hoary frost]

i know from kdramas

[buoyant hamlet]

same with Thailand/China/Vietnam also

[mild stratus]

it doesnt add anything to the thread, we already know sns is full of teenagers that think they have a degree in law

[vale grove]

Alr

[hoary frost]

not shaman here but ppl here do visit fortunetellers or something. its a thing among ppl i guess and gives them peace of mind

[twin cypress]

Yea the translations are goofy right now.

[old cypress]

https://m.entertain.naver.com/article/609/0000847423 that article has a good summary/transcript

kk it's already in pinned lol

[waxen musk]

Can confirm, group of Korean streamers I used to watch a lot all used to talk about seeing fortune tellers very often often for comfort or entertainment, especially in hard times. When they express this to their Western viewers, they make fun of them. Seems like a very big cultural difference where Koreans vs Westerners have a hard time understanding this aspect of the culture. (My observation over the past 4 years watching Korean Twitch streamers.)

I don't really see much new from this radio interview.

[outer canopy]

What do people in korea think of this? Like, what side are they on 🤔? I'm curious

[old cypress]

min heejin side

[outer canopy]

fr?

[old cypress]

yep the press conference changed everything

[acoustic valve]

Just look at the top comments on any of the dozens of videos of the press conference on youtube

[outer canopy]

I'm pleasantly surprised

I was worried that NJ would get backlash for supporting her but if people side with MHJ I guess I don't have to worry too much about it

[hoary frost]

its early to rejoice. police investigation is ahead

[tribal sand]

So everyone is on their side

[acoustic valve]

hopefully the media cycle moves onto the actual CB, and the rest of this ordeal can be settled silently through the legal system, like it should have been from the start

[hoary frost]

yep

[old cypress]

Hybe might just give up and not sue

[outer canopy]

oh no yeah I don't think this is gonna end well, but I don't want NJ's reputation to take a hit from this. The girls matter the most to me

[hoary frost]

wishful thinking

[dry atlas]

https://twitter.com/ninizdoll/status/1783491693997637715?t=PIsb3vk4q3_cZZH0_r7szQ&s=19

No1 loops defender (@ninizdoll) on X

I went on pann nate expecting the worst but people are actually seeing that she has a point. One knet said they always thought nwjns was hybe’s princess until today and realized that they are actually more like cinderella..

Twitter · Apr 25, 2024, 1:42 PM

cinderella

[acoustic valve]

don't think the investigation rly changes much, even amongst knetz most have resigned themselves knowing mhj will likely lose to hybe in court. it's not rly relevant anymore to how people view the situation imo

[old cypress]

i don't see how they have a case based on the evidence they shared so far, even mhj's lawyer is confused. But we'll see

[outer canopy]

It honestly depends on the memo I guess? I don't think they've shared the exact contents yet did they?

[west osprey]

I'm kinda glad about that, and that they are, at the same time, recognizing that she kinda f'ed up. still, having the public on your side makes it more bearable

[outer canopy]

Because if they doodled on it for example,,, I don't think it could be taken seriously

[old cypress]

even if there's a plan (assuming it's realistic bc i don't see what mhj can do with 18% of ador), they havent done any concrete action towards executing the plan

[hoary frost]

yeah, tbh her press con saved newjeans as well. knetz were coming for them and their parents nonstop asking for statement etc. knowing how it all came to be, hopefully they wont blame girls for taking mhj side anymore

[outer canopy]

that doesn't mean the judge will be on her side though. It's all about whether or not MHJ could be considered guilty for planning it, or innocent for not taking action.

[outer canopy]

Honestly NJ themselves benefit from a good reputation. They're unproblematic and they kinda have that "can't do no wrong" image. People are also more attached to them, so I don't think people would blame them as much as they did for 50-50

[hoary frost]

stock market is open

[old cypress]

mhj's lawyer said hybe doesn't have a case so we'll see. Everything is possible so wait&see i guess

[acoustic valve]

thats definitely how Hybe tried to mediaplay it for 2 days. But yes I agree, the situation with 5050 was entirely different. Because HYBE and BSH is very different from 5050's CEO; a broke 60 yo man that had to sell his car and borrow 30k from his mom just to debut a group. People felt sorry for the CEO and his story which is why they eventually turned on 5050. People would not have felt that way about hybe at all

[dry atlas]

esp now after mhj press con

[acoustic valve]

yeah, even if MHJ has to leave, at least her press conference got NJ's story and version of events out there to the public.

[hoary frost]

down from 212k to 203k

[outer canopy]

The car thing wasn't even true I think? But yeah + people don't actually like Bang PD that much, and NJ are considered a top girl group. I feel like if MHJ handled this better she could've won over the majority of the domestic opinion at least, but I'll take whatever

[outer canopy]

I feel like she'd find a way to be involved with Newjeans somehow 🤣 As long as she has ties with the staff that is

[hoary frost]

actually bang pd is very much liked in sk bc he is seoul uni graduate, has good record overall and he has underdog story

[heady gate]

Hybe shareholers

[acoustic valve]

tbh, the staff are almost definitely leaving with mhj, bana might stay though depending

[hoary frost]

bang and netmarble is one body and soul. cousins

[tiny peak]

national pensions service 😭

[hoary frost]

theyre everywhere making sure their citizens getting that pensions

[outer canopy]

I don't know about SK, but I remember that when I was an army, some people hated him and others liked him. Too bad he's well-liked in SK then.

[hoary frost]

they're seeing him in different light now

[outer canopy]

I feel like MHJ might let some staff stay with NJ. I personally wouldn't like it if the staff leaves, I don't want NJ to feel abandoned especially after building close relationships with the ADOR staff, so I'd assume if she isn't too prideful, MHJ would feel the same

[hoary frost]

it does not depend on mhj. she does not control staff

staff will leave if it becomes unbearable for them or if hybe plans to clean the house from mhj ppl

[outer canopy]

When I say "might let some of the staff", I mean ask them to stay, or talk them into not leaving mainly. Unless Hybe fires staff but that's smth else

[hoary frost]

yeah

[acoustic valve]

I'm just speculating... but i think it's out of her hands. The picture I got is that ador's team was very much isolated from hybe and that they're all very loyal to MHJ. I don't see how BSH after all this will let them stay. Especially given how his personality came off...

no reason why they wouldn't wanna divide and conquer... especially NJ girls, knowing how they're perhaps the most loyal to mhj.

[proud flax]

i have a odd feeling staff from both sides are gonna say something that fuels the fire

[outer canopy]

I really feel like this a battle of pride and ego here lol

[hoary frost]

staff are humans too

[acoustic valve]

yeah, because none of this could've been good for revenue, definitely pride and ego is in play, for both sides

[proud flax]

the press conference pretty much outlined that

[ruby garden]

hybe stock falling 5% while other ent stocks going up

[acoustic valve]

ironically, I think both sides expected the other to be more rational about money and security... as opposed to pride. But here we are

[twin cypress]

ay when hybe goes nuclear on you then you got to respond

[hoary frost]

my impression is that BANA (nj producers) will not want to deal with hybe and bang pd. keyon kim left sm bc he disliked lsm policy. only reason he is tied with hybe is mhj and their friendship

[acoustic valve]

we will see.... maybe everything will have a happy ending; ador can remain and hybe can continue making their fat dollars

[spare timber]

Very low chances of this sadly

[ruby garden]

the manegerial takeover is such a stupid thing to accuse mhj for when they own 80%. They have to sell it to her willingly.

[waxen musk]

I still just want to know what MHJ can do to put NJ in the best possible outcome.

[twin cypress]

literally the best case scenerio is for hybe to stop being a baby and let new jeans continue to dominate with mhj for the remainder of their contract

[west osprey]

Starting up with the cb tomorrow

[ruby garden]

if the public opinion continues to stay on mhj side i think hybe has to come to the table for a compromise

[twin cypress]

yea cause mhj cant free ador with only 18 percent and its for the best for the members and their families to have their trusted representative protect them

[ruby garden]

i think hybe might have shot themselves in the foot by overly focusing on the managerial takeover when it's just not possible without their consent

[valid sierra]

things are not looking good 💀

[spare timber]

Won’t it go up cuz of the preorders? or does that not count

[ruby garden]

if it breaks 200k it will fall hard

[twin cypress]

no cause stocks are all about trust in the company and mhj press shouldve broken some investors trust and now they are selling

[ruby garden]

it doesn't work like that. right now shareholders are concerned about mhj situation and their trust with the c suite

[spare timber]

Ohhh okay I thought that was based off album sales, revenue, etc

[spare timber]

Makes sense tbh

[ruby garden]

200k support is broken

[waxen musk]

support is broken? I don't know what that means. But is 200k a number people look to to mean something?

[valid sierra]

200k won is the worth of every stock

[ruby garden]

because usually people will place limit orders on round numbers like that which acts like support, it might bounce off that support line but if it continuously breaks it means that support is broken

[waxen musk]

I not even gonna pretend to understand any of that lol sorry

[gentle sedge]

its psychological

[west osprey]

What miyu is saying is that 200,000 is a number that people may use as a limit of when to pull their money out and cut their losses or allocate their money elsewhere

[waxen musk]

yeah i understand now thanks

[vale grove]

Quick how do I buy stocks so when this whole thing blows over I'll be rich/j

[valid sierra]

it means that the company value is dropping

[west osprey]

[acoustic valve]

will this make it to the weekly kpop charts

[twin cypress]

Robinhood is a good place to start in the US

[dry atlas]

this post lays out a timeline for extraordinary general shareholders meeting: https://m.dcinside.com/board/newjeans/579751?page=2

tldr 4 mos

[ruby garden]

first 1m views of bubble gum era goes to mhj

[vale grove]

Omg than u, NewJeans will make me cash money

[acoustic valve]

i remember reading some thoughts that this is also why hybe may be rushing with the breach of trust case; they hoping they can use legal means to push her out before it comes to the general shareholders meeting

[old cypress]

it's becoming more and more obvious that hybe's plan is to pressure min heejin into resigning

[sudden frigate]

Aura?
https://fxtwitter.com/iyonghe67987985/status/1783401676847915131

[valid sierra]

yall been guessing wrong who the main character at this cb

[waxen musk]

4 months of pressure to get rid of her.
I still have no idea what happens if Hybe fails tho. (not even thinking that to be likely at this point tbh)

[cinder verge]

mhj has so much aura its insane 😂

[heady gate]

Hybe trade volume is 46% above avg

[buoyant hamlet]

Step 1: Have a lot of money

[gentle sedge]

SELL SELL SELL

[heady gate]

Hybe stock would not blow up, unless NewJeans leave Hybe successfully. Today market reaction is temporarily. It is not a crash. Lets see their earning report in 7 days.

[ruby garden]

honestly korean stocks are not worth it. if you want to invest in korea just hold some ETF that has samsung and hyundai

[valid sierra]

during this drama

[somber phoenix]

what the

the issue was highly impactful about this issue

[valid sierra]

well, if u release all those malicious information about the chairman of the company, you would expect that to happen

[heady gate]

https://www.billboard.com/business/record-labels/hybe-reports-newjeans-label-ceo-police-press-conference-1235666123/

[prisma ferry]

I def won't side with HYBE but idk about MHJ

[heady gate]

It doesn't matter which side we choice. All of you must remember, NJ is still under HYBE.

[waxen musk]

This explains things pretty ok as far as I'm concerned. Probably useful to send to people asking what happened. Will get a lot of eyes on it since it's Billboard.

[spare timber]

Tbf it’s just what’s best for the girls, Hybe nor MHJ are good options

[proud flax]

yeah there is no good guy vs bad guy here. this is two top dogs in the industry butting heads.

[dry atlas]

https://twitter.com/njtranslations/status/1783673596033843636

5 (@njtranslations) on X

4/26 MHJ interview ROUGH translation.

Twitter · Apr 26, 2024, 1:44 AM

lmk if it's bad

[waxen musk]

sounded same as what i read before

[urban orbit]

Photographers left at start of her speech

[waxen musk]

it was just photographers i think

[white arch]

ngl, when they was behind her taking pictures was so annoying

[waxen musk]

yeah i think she's justified but im already assuming (without looking) that people twist it to make her seem annoying and entitled. it's such a non-issue lol.

[tiny peak]

what happened to all the HYBE mediaplay? LOL been quiet

[ruby garden]

koreans are becoming aware of their excessive mediaplay lol

[lucid yarrow]

after this radio show its even been more clear for me she had problem with her boss, boss try find anything to pin fire her the end too bad its kpop we get all this other shitshow. She prob have her labtop to copy all file before they cheery pick and edit them to make it look like a crime or not.

[prisma ferry]

Yeah no Personal space

[neon kelp]

I just discovered the hybe ceo had plans to crush aespa

[hollow path]

more like a goal

[waxen musk]

HYBE CEO, be specific lol. MHJ is also a CEO.

[neon kelp]

https://youtu.be/dLFMMTjOoW4?si=IlUL6zMf719vhZrg

hell no that fricking emoticon

[torn edge]

https://tenor.com/view/aaaaaaaa-screaming-aa-aaaaaaaaaaaaaaaaaa-aaaaaaaaaaaaaaaaaaaaa-gif-20486559

[acoustic valve]

Hybe has stopped their smear campaign for now, I think they finally realized they laid it on too thick and the Korean GP were repulsed by it. Especially after mhj called it out directly in her now viral press conference. Press conference somehow made NJ even more famous than they already were in SK.

also, new bernice unlocked

[waxen musk]

The smear campaign stopping after the press conference also kinda admits that it actually was a smear campaign lol.

[lucid yarrow]

omg she was promoting them all along

[acoustic valve]

unironically going to be a trend in SK

[tawdry vessel]

mhj my goat

[dry atlas]

*x -c https://twitter.com/Phamkuromi/status/1783709065929228442?t=WpYL-d3LrDLP4OV-1TcWcQ&s=19

[harsh dove]

@Phamkuromi <t:1714104355:d>

EX CREATIVE DIRECTOR of YG - Shin Seong Jin shared NewJeans teasers in his IG story with caption “G.O.A.T” and “HJCORE”

[dry atlas]

hjcore

no way

[neon kelp]

the situation is calming down it seems

[mild mist]

Well until the next press release

[waxen musk]

I can’t understand hybe doubting nj’s success since the start. They will just continue to prove themselves over and over. Hybe should just keep them with mhj and still profit of that. If only…

[dry atlas]

it's understandable

they were nugu

lsfm had proven idols in chaewon and kkura with an existing fanbase

[prisma ferry]

Hybe is evil

[dry atlas]

the problem was how hybe threw them aside

[prisma ferry]

Hybe set NewJeans aside and Let Le Sserafim be first

[hoary frost]

Wasn't Bang PD also unsure of debuting another girl group after IVE debuted too or something

[prisma ferry]

HYBE want to Confuse everyone by Le Sserafim is lead by MHJ

[neon kelp]

newjeans should have debuted first fr

[waxen musk]

I feel like the plagiarism claims feel unneeded if NJ’s image changes every comeback. My opinion is move on…

[dry atlas]

what is jam cooking

[neon kelp]

I always thought about it since feb 2023 even when this wasn't a issue

[acoustic valve]

one thing I will say for mhj, she must truly be a saint in her personal relationships despite how some kpop fans like to allege against her. It's undeniable that Hybe meticulously planned a public assassination of her character at a speed and scale rarely seen. Somehow they could not find any actual dirt despite this being a personal grudge from quite literally the most powerful man in the industry with the resources of hybe behind him.
Not a single person mhj has worked with in her decades long career willing to come forward even though it would've meant doing BSH a favor. goat indeed

[tawdry vessel]

bro cooked

[hoary frost]

I mean it's kinda vague because technically she was supposed to work on a super girl group or something under Bighit (with Sakura I believe because she got the offer as early as 2020 iirc)

[tiny peak]

their "killing blow" is she went to see a shaman

[sudden frigate]

Are their social medias shadow banned? New album pics not reaching a million likes

[mild mist]

Hey, that brought down a president, remember?

[sudden frigate]

I think HYBE camp and ADOR camp should sign a peace treaty 😔

[tiny peak]

right, they thought it was going to play out that way, it's so calculated and slimy

[sudden frigate]

But the picture was cold though. It's from her POV. Her aura
https://x.com/iyonghe67987985/status/1783401676847915131

무슨일이일어나고있나요? (@iyonghe67987985) on X

민희진 대단한점 :
사람 이만큼 깔린 기자회견에서 씨발, 개저씨 외치고 갑자기 일타강사 빙의하셔서 강의함

Twitter · Apr 25, 2024, 7:44 AM

More like how big NewJeans is

[white arch]

Its still annoying

[sudden frigate]

Well you are right. It's annoying they didn't stop for the first few minutes

Testament to how big NewJeans are. The nations' daughter something something

[cinder verge]

what do you guys think will happen with the newjeans concept without mhj

[tiny peak]

newjeans concepts had this authenticity and sincerity to it, i don't think that can be replaced

[simple knot]

ugh these army's are so annoying spamming bts under every min hee jin related post like didn't she say it was false 💀

[tiny peak]

she has been vocal about disliking the competitiveness of kpop, the consumerism, the overly perfect image

[simple knot]

anyways I feel so bad for the girls I think it was hyein (?) who cried to mhj for 20 mins I have nothing but sorrow for the girls

[tiny peak]

yeah it's such a sad lesson to learn at a young age, about power and politics

[unkempt roost]

it was haerin #1231839760759263232 message

[simple knot]

THISSS because why are they ALREADY dealing with this bs

[simple knot]

Thanks I was debating on whether it was hyein or haerin 😭

[timber shell]

I can't imagine haerin crying 😭

[tiny peak]

does anyone have a clip? maybe we can clear this up lol

[simple knot]

https://youtube.com/clip/UgkxlbuImSsKlTZgfIYybR5po7DDwcWRZAZ1?si=giGlM4Iak7plwFJo

[unkempt roost]

click the link my reply lol

[tiny peak]

definitely hyein

[acoustic valve]

it hurts to see that clip over and over again

[simple knot]

istg I keep seeing other toxic kpop fandom commenting hate comments under mhj insta posts it's rly annoying when she's tryna clear her name 😭😭😭

[timber shell]

whoever cried, it just makes me sad 😶

[tiny peak]

koreans are rallying behind her and newjeans

[simple knot]

I think she said something like they all did..? not sure cuz I was only looking at translations

[acoustic valve]

ifans are never gonna let it go, but as long as knetz, and even jnetz and cnetz are on her side it won't matter
Inetz have unironically somehow become the most out of touch and delulu fandom these days, completely removed from reality and always neck deep in whatever conspiracy theories they've brainwashed themselves into believing

[prisma ferry]

Her instagram disabled comments

[marble cape]

wasnt her past allegations debunked?

[simple knot]

I'm talking about like other ones like billboard made a post about the situation and armies keeps spamming stuff about BTS even though she literally cleared it up saying it was false

also to @acoustic valve people are just so toxic and they'll just believe whatever hybe is saying without listening to what mhj is trying to prove

[acoustic valve]

it's impossible to prove you're not p, there'll always be some "oh but...". It's what makes movements like transphobia so insidious in the west. It's nonstop allegations that can never be 100% unproven

the heuristic term is "you can't prove a negative / you can't prove something that doesn't exist"

[short laurel]

I have seen cases where people but p word on about anyone for stupid reasons. A guys life was ruined cuz he saved a kid but people who don't know context misunderstood. Western world has become like this. Shelll nvr be rid of this allegation

I wanna say something about multilabel system. People are calling it failed system but in reality it's hard to judge as system not had enough time to test. Problem with hybe failing in it is cuz bang n ither higherups getting his hands in everything. This directly goes against what he said this system is. N unfortunately in every cooperate. Highersup loves to be controlling

[acoustic valve]

Saw someone else point this out, but in business terms, the core of the issue is due to the hybe's unclear brand architecture. It simultaneously wants to be operate like a House of Brands (eg. proctor & gamble) whilst also being a Branded House (eg. Samsung, Google). This in and of itself isn't an issue, hybrids exist and operate just fine. The problem is the leadership and workers at hybe had fundamental misunderstandings of what the company was; leadership saw it more as a Branded House where operation is mostly dictated in a top-down system, whereas some workers understood it as a House of Brands where operation is far more independent. Leading to this clash between Ador and HYBE.
wiki page for brand architecture if u want a quick read-fru: https://en.wikipedia.org/wiki/Brand_architecture

[short laurel]

Exactly what i m trying to say

[acoustic valve]

Oh, but there is something to be said that in a multi-label system where each label operates with independent finances whilst simultaneously competing with each other in a similar market... it's probably far more ethical and practical to have a system like you described, ie. House of Brands system

[short laurel]

It's higher ups who create this problem. It's not the architecture issue but higherups contradictory tactics.

[acoustic valve]

yeah, with great power comes great responsibility and all that. Most issues are often due to a failure in leadership

[lucid yarrow]

how long until hybe ceo step down that would be funny

[short laurel]

Also isn't samsung n Google more of house of brands?

[acoustic valve]

nah they pretty firmly branded house; Google Chrome, Google Cloud, Google Maps, etc.

[unkempt roost]

it's from this, highly recommend to read through the entire thread by OP
https://www.reddit.com/r/kpop/comments/1ccohqt/comment/l16jg2a

[acoustic valve]

ohh yeah, i think i skimmed it, stopped half through 2nd comment due to adhd, but i got the point since i work in marketing too

[short laurel]

Ohk

[brazen ice]

can someone explain to me the thing about the laptop? are they not giving to her or is she not giving it like whats happening there

[unkempt roost]

the last time we heard, she's not giving it back for the audit

which depending on who you ask means that she has things that will incriminate her in there or that HYBE will trying to plant false evidences on there

[dry atlas]

hyein

[lucid yarrow]

after they edit the stuff i would leave my laptop to my lawyer and let police do the work

[dry atlas]

wow I'm replying to a message an hour ago

[old cypress]

Not haerin? Mhj was mentioning a cat just before

[unkempt roost]

.it's still debated whether it was hyein on haerin lol. in the clip it sounds like hyein but throughout the conversation she was talking about haerin calling her

[dry atlas]

she mentioned both

you can hear she mentioned hyein but it's not in the live updates

[unkempt roost]

ah i see

[dry atlas]

tikki also confirmed hyein

and haerin

[tawdry vessel]

i think all the girls cried

[gilded tapir]

i think MHJ mentioned haerin being like a cat and usually quiet but still calling MHJ. then MHJ mentioned hyein cried for 20 mins and wanted to go on phoning to speak about it but MHJ told hyein not to

[dry atlas]

another maybe unintended effect of her press con was that things that we or i attributed to ador's decision to be different from usual kpop norms are now being being looked at as mistreatment from hybe.
see: no showcase, and how "simple" they look compared to other groups, and that sad pic of nj vs lsfm debut celebration

we dont know the truth, but it's funny hybe is painted as villains

[tiny peak]

i heard HYBE thought NJ would flop, is that true?

[short laurel]

well hybe is a villain. just reason of villain people posting are wrong.

[blissful mango]

not really, but MHJ did mention HYBE was planning to give up NJ cuz they have LSF

[short laurel]

isn't that news from debut time 2 years ago ?

something about leadership not want to try something new and called it flop ?

[hoary frost]

they called it plain and unappealing

[tiny peak]

hmmm i wonder if they wanted their own Aespa at the time

[short laurel]

maybe that's why aespa was mentioned then ?

[orchid field]

ngl both lsrf and aespa having edgy concepts due to bang wanting to compete makes alot of sense

[short laurel]

still to push aside a ready group for untrained group is very unprofessional.

idk how others think but iimo lsf got really lucky after all that went down since their debut.

[orchid field]

im guessing bang was just excited to hold two izone trump cards

[old cypress]

Quiet day today, I guess hybe turned their mediaplay off, which ironically shows that they were the source of the ruckus

[tiny peak]

lol MHJ did call them cowards and to say it to her face

[short laurel]

everytime some hybe drama happen i wonder how bang able to keep is chairman position. what shareholders are thinking...

[tiny peak]

mocking the success of your subcompany is not a good look

[orchid field]

any media play today will hurt nj sales and that in turn will hurt hybe

[unkempt roost]

HYBE releases a new statement containing 12 points refuting MHJ's claims: https://m.entertain.naver.com/article/609/0000847653

[acoustic valve]

this why

[lucid yarrow]

what korea own it

old ppl going call him for tanking the stock

[dry atlas]

it's so long

i got bored at 5

[orchid field]

dont forget, netmarble is owned by bang si hyuk's brother

[old cypress]

holy lol

[acoustic valve]

Interesting that Hybe caved and decided to do a point by point response, their office must have been scrambling the entire day after they realised this morning the GP was laughing at them for their "we can refute it, but we won't" weak response.
Responses plausible enough, as was Heejin's claims. I guess people's views will generally depend on who they're more charitable towards

[unkempt roost]

their stocks tanked this morning thats why they had to respond lol

[dry atlas]

i will need hitman bang to discuss all points as passionately as mhj to be convinced

[old cypress]

hybe says they have more convos as evidence but it's still only talk with no action taken

[white arch]

This is going to go to court, right?

[vapid bronze]

What'd I miss

[short laurel]

no wonder netmarle sucks too

[white arch]

Hybe uploaded a new testament or something like thar

[orchid field]

the latest pin

[white arch]

Nobody is going to give a summary 🍪 (free cookies)

[short laurel]

need proper translation for the radio show and hybe's response

[vapid bronze]

Ty

[vapid bronze]

How translate

[unkempt roost]

it realy isnt too difficult to go through the points one by one. Each point are relatively short

google translate works well enough, i personally just put everything into chatgpt

[short laurel]

still google translate will only leave mroe misunderstanding

[unkempt roost]

probably gotta wait for tmikpop or theseoulstory then

[old cypress]

i'm reading through and a lot of points are terrible

[short laurel]

theseoulstory it is. tmikpop i lost trust

[brazen ice]

what has tmikpop done?

[orchid field]

tmikpop contributes to misunderstanding

they had a few threads covering some mediaplay the past few days and people took it as fact

[brazen ice]

eh thats on the people lmao

[orchid field]

nah don't megaphone unverified articles is a better take

[unkempt roost]

meh i dont think u can fault them for translating what's on the news especially if it's exclusive news

[short laurel]

in sm drama he was kinda biased so i lost trusts

[old cypress]

people should be held responsible for their tweets. It's like that account who made an edit of mhj saying that sakura is too old without saying it was an edit and it spread like wildfire

[unkempt roost]

though i'm still hung up on both theseoulstory and tmikpop mistranslating (imo) that Ador didnt return Soumu their training fees

[acoustic valve]

every anti-mhj tweet no matter how delulu goes viral, it is what it is. The only people love more than a hero is a villain and Inetz have decided she's it. On the bright side; most sensible people outside of the terminally online recognize that the social media crowd are insane and don't take them srsly
edit: I say this as a terminally online person

[unkempt roost]

we're all terminally online here

[acoustic valve]

we're living haerin's dream life

[feral tapir]

agreed

[orchid field]

i wanna go home fr

[acoustic valve]

if it breaks 2m views will NJ chart post it

[dry atlas]

congratulation

[vapid bronze]

[short laurel]

fr. like just adding "this is meme or joke" or "this article is biased" or "it's just my opinion" goes a long way to clear misunderstandings especially for big accounts.

[hoary frost]

i dont think hybe addressed mhj non compete ban clearly. its like they gaslighted this point saying its just standard thing

[short laurel]

that article is just for shareholders i feel like.

[old cypress]

Yeah basically damage control

[hoary frost]

https://x.com/poppykpoppie/status/1783772875016806483?s=46&t=lncf7vo09FEx5ZDvXg81LA

PoppyKPoppie (@PoppyKPoppie) on X

just read

Twitter · Apr 26, 2024, 8:19 AM

her contract expires in 2026

[gleaming scarab]

interesting

[unkempt roost]

how does OP know the details of the contract tho

[white arch]

real

[dry atlas]

wasn't it in hybe's statement

[hoary frost]

its in article

[dry atlas]

hey you shared that but didn't read it

[short laurel]

so slave contract

[dry atlas]

[hoary frost]

theyre breaking down article i think and what mhj said yesterday

[tiny peak]

slave contract in kpop? that's so unbelievable!

[dry atlas]

yeah

[hoary frost]

they dont want her to thrive outside hybe.

[white arch]

(what means thrive)

[dry atlas]

succeed

[harsh dove]

:books: Thrive

θraɪv

VERB

1. Make steady progress; be at the high point in one's career or reach a high point in historical significance or importance

Similar: flourish fly high prosper
2. Grow vigorously
Similar: boom expand flourish

[white arch]

WOAH, ty

[hoary frost]

but they dont want her in hybe either. she is over

[tiny peak]

i don't see how the "no end date" can hold up legally, but maybe it's that egregious

[old cypress]

So basically the tweet is saying her non compete agreement doesn't have an end date but hybe says she will be free from it as soon as her contract ends.

We don't know where the person in the tweet got that info from though so gotta take it with a pinch of salt

[unkempt roost]

owh the statement was so long that I didnt pay attention to it lol " if she does so, the non-compete clause will no longer apply from November 2026, when her employment contract with us expires."

[short laurel]

then whats the point of the clause ?

[white arch]

[dry atlas]

if she wanted to break it before Nov 2026

[short laurel]

ooh true

[acoustic valve]

you will often find in life that "legal" and "moral/ethical" are two completely different things, and sometimes they may even be in direct opposition. it's why people try to change our world to make it a better place

[mild mist]

Under which jurisdiction does the non-compete clause fall?
Could she just go to another country and work there? Or do hybe have enough international presence that that's a non-starter?

[tiny peak]

i just think any reasonable court would strike down any "no end date" clause, so it's hard for me to believe it's there

[short laurel]

hybe doesn't not have enough international presence. their clause only wins in korea.

[acoustic valve]

I'm no expert on korean law... but what I do know ain't very pretty. Hopefully since this is likely going to court, her lawyers can bring it up in court too

[hoary frost]

my understanding is also that as long as the selling of 5% authorized by hybe , non compete clause is in action

[white arch]

I thought this was going to go to court

[tiny peak]

so interesting

[old cypress]

could be yeah, and mhj can't sell the 5% without hybe's permission

[hoary frost]

as long as 5% is there, she is tied with hybe

[unkempt roost]

there is slight misinfo here imo?

on the 4th point: HYBE statement literally says "CEO Min can sell her shares starting from November of this year, and if she does so, the non-compete clause will no longer apply from November 2026, when her employment contract with us expires."

[short laurel]

what's legality of not being able to sell your own assists ?

[dry atlas]

guys dm me replacement sites for pannchoa

[old cypress]

Still it doesn't make much sense to me because ownership is just ownership.

[dry atlas]

pls

[unkempt roost]

just go to https://theqoo.net/hot and translate lol it's basically the same thing

[dry atlas]

nice dms

very direct

[white arch]

[hoary frost]

the thing is...whether it is legally noted or just what hybe says that it will happen regardless of contract having no end date and whether she is not allowed to sell 5%

is it in contract or is it just words

its vague imo

[old cypress]

Ohhh good spot! It looks like her non compete ends 1 year after her selling the 5%. But according to MHJ she can only sell the 5% if hybe allows it.

[tiny peak]

wait this is crazy, so she has to sell it first?

[old cypress]

seems like it? This is such a weird clause

[tiny peak]

if this is true, i can't wait for this to go to court

[short laurel]

while she can't win agaisnt hybe. if this is true she might get small wins.

[acoustic valve]

might as well go all out, even if she loses, mayb she can take NJ to Japan and start a Jpop group that also sings Korean songs

[short laurel]

they can go fully international

[unkempt roost]

ok so if i understand it correctly, if MHJ wants to leave the company and start a new project outside, she would have to sell all of her stocks in Ador (this is an assumption). HYBE"s statement says that she can indeed do this over the course of a year until contract expirers, but since the non-compete clause bars her from selling the 5%, the assumption is that they can indefinitely postpone her being able to be free from starting a new project out of HYBE

[short laurel]

they know english well and has enough international fanbase. just mhj will have to become hidden ceo cuz intl people are baka.

[lucid yarrow]

giving her the shares was a trap all along i was wondering why she can't just throw her shares at the ceo face.

[gilded tapir]

then it can be newjeans is everywhere

[unkempt roost]

there are a lot of assumptions in here, we dont really know the details, the 5% thing and how it ties MHJ to the contract is just extrapolating from her statement in press con + HYBE's statement.

[tiny peak]

yeah i guess the facts will come out, but i by default won't trust a kpop company when it comes to contracts

[hoary frost]

considering theyre firing her now, she cant find job until 2026 as well i think even if 5% is sold (from what i understand)

[acoustic valve]

don't trust any company, always lawyer up 👍

[old cypress]

It's not the non-compete clause that is banning her from selling the 5%. It's another clause in her contract.

[unkempt roost]

that's normal imo, from what i understand anecdotally, it's similar to how when key marketing employees change jobs to a competitor, they have to have a cooldown period of at least 3 months of doing nothing (they usually get paid while waiting this period) before joining the competitor company. It's to prevent strategy leaks etc.

[unkempt roost]

yea i guess what i meant was that that "prevent selling the 5%" clause is in opposition with the non-compete clause which bars her from working outside as long as she holds shares

[old cypress]

Yep. Hybe said she will be able to sell the 5% from nov 2025 but it is in the contract or just their word? We don't know yet

[hoary frost]

they should take it court and leave us alone. she wont win but et least we will get details

[tiny peak]

loona somehow won their court cases, because the contracts were so egregiously bad, so you never now

[dry atlas]

what are they gonna be fighting over in court

breach of trust right

[old cypress]

yeah

[nimble stream]

Dont know about everything else but I dont buy "Mr A" just being a "playful guy"

[dry atlas]

is mhj slave contract relevant to that

[unkempt roost]

hybe's statement says that she can sells the stocks from nov 2025 (not mentioning whether that's the whole portion of the share or just the 13%). the 5% thing is extrapolated from what MHJ said in the press con

[old cypress]

They meant the 5%. She has a put option on the remaining 13% that she can exercise early january 2025.

[unkempt roost]

you could say that mhj felt that the slave contract is one of the ways that HYBE is restricting her and thus wants to oust her or smth but the details are murky tbh.

[old cypress]

mhj lawyers can argue it's related to her seeking ways to escape and thus I assume the court would try to confirm the slave nature of the contract.

[dry atlas]

isn't that incriminating herself

idk laws and shit

[old cypress]

nothing wrong with discussing exit options imo, there's already evidence of them discussing it

[unkempt roost]

meh i dont think ironing out the details of their contract incriminates her in anyway, the breach of trust thing is separate.

[old cypress]

One thing I would like to know is how exactly hybe thinks mhj would exit considering that they own 80% of ADOR. I'm not sure if there ever was an actual plausible escape plan

[dry atlas]

i think that's what her lawyer said too

[unkempt roost]

This article goes into some (unverified?) details of how MHJ's contract restricts her. Note that this article is posted before HYBE's statement, so it is assumed that HYBE has addressed this in their statement (8th bullet point) https://n.news.naver.com/article/015/0004977724

[unkempt roost]

i guess this will be a major point of contention in their impending lawsuit. This is what HYBE has said regarding that

[hoary frost]

memo existed = breach of trust.
confidential info leak (if true) = breach of trust.
breaking promise = breach of trust.
even if it is done without ill intentions and without much thoughts behind it, it can be breach of trust?

[unkempt roost]

i think it's best to leave it to the courts for breach of trust thing, there are apparently evidences that hasn't been revealed so we dk the full picture

[old cypress]

yeah these are things that only a court can determine

[nimble stream]

Claiming Mr A is jokester guy must be a joke itself

[cyan rivet]

So... hybe lied again??

[unkempt roost]

not exactly...... we just don't know the details

[hoary frost]

both sides tell their pov

[cyan rivet]

It's true that mhj can't get away from Hive for the rest of her life

[nimble stream]

lmao

[old cypress]

We don't know yet

[short laurel]

we need to c the original contract to be able to say anything about that

[cyan rivet]

So i think "going out with nj" is a fictional story

[nimble stream]

do wasps live in a hive or are they called nests

[unkempt roost]

......

[short laurel]

so hybe stans are wasps?

[cyan rivet]

Where did Hybe stans disappear?

[short laurel]

sleeping in their hive

[old cypress]

Ohhh so that's what the whole thing was about. If Hybe proves the breach of trust, they can buy mhj's shares for dirt cheap and own nearly 100% of ADOR.

she really should have lawyered up when signing the contract. Instead she asked Park Jiwon the hybe exec she thought she could trust

[torpid tinsel]

bruh this is like a slave contract

[unkempt roost]

again, this is as unverified as any of hybe's mediaplay statements

oh ok i'm seeing some articles. Apparently the contract is leaked.

[short laurel]

have to prove contract is illegal in court then she can keep her stocks at original price?

[unkempt roost]

parts of the contract were leaked which basically confirms the suspicions laid in the previous article about the "slave contract"
https://marketinsight.hankyung.com/article/202404260226r

HYBE responded, "In the case of the sale-related clause in the contract that Representative Min claims is a slave contract, there was a difference in interpretation as to whether the two clauses take precedence. “A response was already sent in December of last year,” he explained through official data.

[hoary frost]

can they just air it like this

they might as well give us PDF of her contract and we will see it

[waxen musk]

Again none of this seems it should have been made public from the very beginning.

[old cypress]

Ok so hybe lied in their statement and mhj is indeed in a slave contract

[unkempt roost]

HYBE's position on that is that they have responded to MHJ last December who knows what the response was

[old cypress]

They're renegotiating the agreement and it's obviously not going well so far

[waxen musk]

The only reason to make this public is to get support for Hybe / reduce support for MHJ from the public but how does that affect things in a court? Feels unnecessary.

[arctic sky]

https://twitter.com/snoopy_sapphic/status/1783782830704877776?s=21

͏͏͏ ͏͏͏ ͏͏͏ ͏͏͏ ͏͏͏ ͏͏͏ ͏͏ ✩ (@snoopy_sapphic) on ...

HYBE LABELS (CEO Park Jiwon, Chairman Bang Sihyuk) has officially responded to ADOR CEO Min Heejin's press conference

"The rumors of a slave contract is baseless, 273 press releases for promoting NewJeans in a year"

In an official press release on April 26, HYBE said, "I…

Twitter · Apr 26, 2024, 8:59 AM

long ass texts

[sudden frigate]

LE SSERAFIM statement on Weverse from Source Music

https://weverse.io/lesserafim/notice/19167

[waxen musk]

Other than MHJ bringing up LSF and it causing a bunch of false rumours and attacks not from MHJ herself, did she actually say anything to harm the members directly?

[short laurel]

nope

she targeted management. and mentioned that girls are innocent.

regarding 6th and 7th point. idk if it makes sense. nj has no promo be4 debut. they jsut come as a surprise. while lsrf where obviously rushed ot debut. so idk how i m understanding 6th and 7th point.

[unreal stream]

She directly mentioned Sakura and Chaewon about joining a new GG but that was about it.

[short laurel]

i not understand at all. they say they have proof but not sharing those proofs. it's just claims

[hoary frost]

mhj might have as much proof which she didnt release

[short laurel]

that's why i m saying. all this is just bunch of nothing but blame game to pit fandoms against each other. why all this even public makes no sense.

[rain spade]

i wanna see hybe release those email and calls that she did not answer/reply etcc

[acoustic valve]

I want to see BSH do a press conference, let's truly bring Kpop into 2024 with the diss track trend and it will be CEOs fighting each other in press conferences

[vapid bronze]

Diss track?

[mild mist]

Forgot about dre lee sooman

[acoustic valve]

Didn't BSH use to be a literal rapper or smth? Time for him to step up, they calling MHJ the queen of hiphop in Korea right now

[mild mist]

How are the hybe stonks looking?

[regal frigate]

I don't know

[vapid bronze]

It's doing a cartwheel

[mild mist]

Line go up down wheeeee?

[regal frigate]

Can't believe MHJ cried

[feral tapir]

didn't she fake it

[mild mist]

Don't think so

[short laurel]

hard to say if it's fake or not as we don't know anything

[regal frigate]

No? She actually cried like 100%

[hoary frost]

give her oscar!

[feral tapir]

yeah but i mean like maybe she did it just to get pity or smth

[short laurel]

do you know someone who can fake cry for hours continuously ? how logn was that interview ? xD

[regal frigate]

Even her lawyer is cooked and done for her

[feral tapir]

actors

[short laurel]

actors take constant breaks between shooting. they don't act for hours

[feral tapir]

idk man

[fast cobalt]

Faking a cry for hours is insane dawg, I wanna see how you can maintain it

[feral tapir]

we wouldn't be able to know anyway

[regal frigate]

For sure

[short laurel]

like i said be4. we don't know anything at all. all we know is just both sides blaming each other.

[feral tapir]

yeah i've read a lot about it and tbf it just looks like kids fighting 💀

[acoustic valve]

how much did hybe pay you?

[regal frigate]

True

[feral tapir]

[mild mist]

The answer is 'not enough'

[feral tapir]

fr

[regal frigate]

[rain spade]

They didn't refute mhj saying that they didn't want to talk with the member's parents but ador only

[acoustic valve]

just giving the same amount of charitability back

[regal frigate]

*refuse

[short laurel]

considering there are 2 members who are minors and contract of other 3 was signed when they were minors. it should be illegal to refuse to talk with their parents/guardian.

[feral tapir]

agreed

[regal frigate]

What 😨

Can someone turn off slowmode?

[reef dawn]

No

[regal frigate]

😭😔

[mild mist]

No, refute is correct here. To refute is to deny

[regal frigate]

Oh

[mild mist]

No worries

[rain spade]

does my comment make sense, idk jusst rereading it

[mild mist]

If you want to be picky, switch 'he' for 'they'. As hybe is a corporation, use a gender neutral pronoun.

I think it's fine though, I understood what you meant

But English is my first language so don't trust my view on it

[regal frigate]

English wasn't my 1st language cuz I'm malaysian

I speak Malay and little bit speaking chinese

[hoary frost]

Why if it’s your first? Lol

[nimble stream]

Okay I get non competition thing but being depedent on hybe to sell forever?

Wait didnt they say she can become a competitor by Nov 2026? Why does it say forever here

[dry atlas]

she can but what if they dont approve the sale

[torpid tinsel]

bro I have a thesis but here I am still visiting this thread

[dry atlas]

get to work

[orchid field]

your thesis wont write itself

[torpid tinsel]

https://tenor.com/view/i-just-can't-help-myself-matt-royal-crackers-i-simply-can't-resist-myself-adult-swim-gif-12705415434649812197

[short laurel]

ooh it will. just chatgpt.

[orchid field]

upcoming workforce is cooked

[buoyant hamlet]

seems like HYBE is saying from their statement her non compete clause is only 2.5 years

[old sable]

I highly doubt she is connected to HYBE forever most executives at her level have some sort of non compete clause in there contract especially when you own shares of a company. Like the statement said if she sells her shares and leave the company before a certain time the non compete would be valid until 2026, my dad had similar thing he couldn't work in the same industry for 6 months after he left a job which he was at the executive level

[old cypress]

the thing is she has a clause specifying that she can't sell 5% of her shares without hybe's approval. And the non compete remains valid until she sell all her shares. It's easy to see that hybe could maintain the non compete indefinitely

[old sable]

My guess the actual clause is that she must inform HYBE she is selling the 5 percent and that they have the chance to buy it before anyone else does is probably what a court would rule if it went to that cause I assume it is the samething Lee Soo-man had that before selling anything they had to inform him which caused SM whole situation

[short laurel]

way i understood is that the timing wasn't clearly stated in contract which lead to this confusion?

[unkempt roost]

This is why the contract shouldn't have been leaked, we don't know how the entire contract looks like, and I supposed they have alrd been discussing this since last year Dec, so to get the full picture we would have to look at those discussion

[stone grotto]

Funny how hybe came back yapping after saying they wouldn’t respond

They probably saw mhj win over the GP

[upper solstice]

folded like mr. A

[short laurel]

they had to make a statement. their stocks were dropping according to people.

[regal frigate]

Oh my

[outer canopy]

I'm actually kind of seeing hope here, it seems the kr gp sides with MHJ and the press conference went viral. I'm still not 100% confident that she'll win but...

[west osprey]

holy devaluation

[stone grotto]

I saw a tweet saying newjeans was the number 1 most searched thing in korea a few hours ago when the how sweet promo pics came out. Despite what’s going on with mhj and hybe, it’s nice to know people are still for the girls

[short laurel]

only in public opinion mhj has chance. legally it's difficult. public opinion means nothing there.

[simple knot]

tyy

[stone grotto]

Not until they get our protest trucks

[west osprey]

Not until they see my tweet

[simple knot]

damn😭😭 idk why but it's kinda funny even tho I should NOT be laughing

[short laurel]

it is funny cuz it is self sobtage by hybe

[west osprey]

is it time to buy?

[short laurel]

depends on court result.

[sudden frigate]

So glad that they're the nation's daughters

[simple knot]

lowk they did this to theirselves!

[sudden frigate]

And they're not directly involved is the most important

[stone grotto]

Let’s just hope they won’t be affected

[cyan rivet]

How long will this thread last?

[short laurel]

ask tim. :Shh

[urban orbit]

until the audit is over basically

[prisma ferry]

#SUPPORTNEWJEANS

[stone grotto]

I’m hoping they see how much Newjeans means to people so that they can settle this amicably

[waxen musk]

It's so easy to focus on the new stuff (album info and MV) that released today in a way I was worried I wasn't going to be able to focus on with all the drama. I hope the same can be said for the girls when they focus on all of this great stuff too. Ofc it'll be hard but I think they have the support from Tokkis they need for sure now.

[cosmic sage]

we can only hope but i dont see it going well cause both hybe execs and mhjs ego is so big

[stone grotto]

But their pockets are hungrier for more money and they can’t deny how much money and recognition the girls bring in

[short laurel]

if it was about money. all this would've never made it into public like this

like there is zero reason for all this to go into public. i still m unable to find reason why they would not settle thing privately

[waxen musk]

All I can think of is things like Hybe thinking they can force MHJ to speak up and potentially slip-up and then use those slip-ups to their advantage. I dunno I'm really stretching to understand the reasons to make everything public tbh.

[acoustic valve]

Yeah, at first I was totally perplexed by why Hybe made this all public and that maybe they were hiding something big. But after min heejin's press conference I think it's probably just that the people involved have oversized egos and are willing to take financial risks just to satisfy it. The same reason this all started.
BSH could've been happy and rich in his corner knowing he owns and makes money from newjeans but that wasnt enough for him because it wasn't "his" group. he needed to have his name attached to the biggest groups, and thus all the internal issues got worse

[short laurel]

Meanwhile fromis remains in forgotten corner. Bang could've done something there

[fluid folio]

[half knot]

This is really not audit chat worthy despite the headline, it's a really good interview with MHJ though. https://www.fastcompany.com/91113146/k-pops-leading-company-has-declared-war-on-itself-this-never-seen-interview-profiles-the-creative-legend-at-the-center-of-it

[tiny peak]

thank you for sharing! very insightful. based on her principles, BSH and her were never going to get along 😭

[half knot]

they are almost diametrically opposed when it comes to their views on kpop, music, art, business, and capital.

[dry atlas]

she got me there

[gleaming scarab]

she got a good amount of us

[half knot]

she said that in an interview before NJ debut as well.

from this one: https://magazine.beattitude.kr/artist-project/artistproject-minheejin-part1-eng/

[prisma ferry]

Tbh mhj have no reason dragging NewJeans into this mess but she did it anyway

[twin cypress]

she was forced to mention them to explain what hybe would gain from removing her and why they decided to take this route

[prisma ferry]

Feel bad for Newjeans

[acoustic valve]

tbh no one has any reason to be too judgmental without knowing how the girls feel, but everyone pretends they're best friends with the girls and know what's best for them anyway

[prisma ferry]

Bunnies camp in few weeks or so hope this won’t affect them

[valid sierra]

*tt https://vt.tiktok.com/ZSFcKBCaE/
Saw this

[harsh dove]

@microplastix

[acoustic valve]

I mean, it's also just that western kpop fans have regurgitated and internalized the same misinformation so much that they have convinced themselves mhj is an evil person and will intentionally interpret everything related to her to something problematic like grooming or wtva.
I saw a tweet that called her a creepy groomer because one of the minji photos in recent CB was wearing a similar outfit to mhj during the press conferences. This tweet had 25k+ likes, Ifans have just become delusional and will never let it go when it comes to mhj, I've stopped bothering to rationalize why most of them feel this way. I just treat most of them like flat-earthers at this point

[lofty compass]

Is newjeans safe after all this mess?

[valid sierra]

id say the members are safe but the newjeans aesthetic is what at risk rn

[tawdry vessel]

they arent safe

overworking and mistreatment

without mhj

[marble cape]

anyone know which labels were showing love to newjeans?

[neon kelp]

how is it going on here?

[waxen musk]

Honestly the all the new content has done well to make me forget about all this, even for a short while. It also reminds me that I have to admit to myself I need MHJ or at least everyone creative at Ador to stick around to do what I love... but this is a very selfish thing to think about.

[tiny peak]

i have doubts their producers will stay, HYBE seems to pride themselves on their in-house producers

[dry atlas]

i think even if they remove mhj, if they retain most of the team it'll be alright
like 250/frnk/bana for music
song si young for their usual intimate looking photographs
their usual mv directors (lee youngeom, shin dongleberry)
choi yumi stylist
graphics team
choreo team

[tiny peak]

MHJ understands artists and gives them freedom to create, can you imagine the typical HYBE dogussis constantly adding their input acting like they did something

i guess i'm saying i don't think many of them will stay

[dry atlas]

yeah...

but who knows. I'm very hopeful

unless mhj establishes her agency asap i think they'll stay

[waxen musk]

The girls can obviously adapt to any situation and whatever is thrown at them for them to perform I have full confidence they can do so well. They haven't really been forced to sing outside their range yet (unless you count Gods in which case they have amazing range).
I feel like I have to repeat the same thing over and over again about caring for the girls' wellbeing most of all and not wnating mistreatment but I'm getting bored of saying it. From now on just assume if I don't mention this, I still believe it.

[acoustic valve]

or just let the girls be involved to a much larger degree, even if its less successful in terms of sales it will be meaningful and fulfilling for the girls. They have been hands-on in varying degrees since debut, I'm sure they've picked up a lot. kinda like the spiritual successor to the current NJ, seems to be what mhj was always leaning towards anyway.

[tiny peak]

korea is going to watching over HYBE like a hawk

[dry atlas]

oh yeah dani beatmaking

lets gooo

[tiny peak]

right, I really think that was MHJ's plan to cultivate them as artists

[acoustic valve]

and NJ's alrdy at a point where they can take a lot of hits to their commercial performance, not every grp has to be chart toppers. And BSH will finally get his scenario where his personal groups are the "best", like the toxic kpop fan he is. everyone's happy

[tiny peak]

i hope so! i also fear they're going to try to extract as much money as they can from them and not give them any createive freedom

i'm learning more about their CEO and he came from a korean gaming company

[waxen musk]

I think under Hybe direction they will just release more stuff. Look at Le Sserafim. They have quite a large discography in comparison to NewJeans over basically the same period. They've even done a bunch of concerts already.

Of course they can handle it but I would prefer them to have it as easy going as possible lol.

[twin cypress]

they will make generic music and release it in bulk. the new jeans you like right now conceptually is due to the brain of mhj

[tiny peak]

right, it's interesting thought, what if HYBE gave them a song like perfect night or magnetic, i'm sure it would do well, but ...

[twin cypress]

like look at lsfm comeback they did smarter, and afrobeat song, because tyla's water was popular

[tiny peak]

oh no don't scare me

[waxen musk]

I didn't like Easy (EP) but it grew on me but the sounds are things you can find are trendy in Western music recently. And of course being trendy can lead to success. It's all very formulaic.

[twin cypress]

and before they made antifragile because bad bunny and reggaeton was popular

[tiny peak]

they're so obsessed with western validation

[waxen musk]

I feel like we're ventuiring into criticising Le Sserafim when perhaps we shouldn't. I do love their discography a LOT though.

[tiny peak]

me too! i love their discography, but it's not for newjeans

[twin cypress]

its not critisicm im just saying hybe will chase the popular sound if they fully control newjeans. they wont have their artistic identity anymore

[tiny peak]

there were rumors of tensions even way back then, that HYBE employees were cringing because LSF debut was so male gazey and outdated

not saying that's true, but it made it seem like the "old men were in charge" of their debut

[waxen musk]

At least those LSF girls seem to be having fun with that aspect of it, specifically with them loving the choreo. At least that's how they make it seem (I don't want to assume how they actually feel). In reply to above comment.

[tiny peak]

i admire LSF, they didn't have the best debut but they keep growing more successful

i believe they worked super hard, i think the favortism allegations are unfair

[twin cypress]

yea but the rebuttal is that newjeans is having fun under mhj so why change the status quo over pride and ego

[dry atlas]

no pls

nj sets the trend not follow it

[waxen musk]

It's proven, yes that's true. They don't say the whole K-pop industry has shitfted for no reason lol.

[tiny peak]

i'm more hopeful that they will be happy and safe, with this overwheming korean public support, definitely better than a few days ago

newjeans releases are insane, like they nail ever single detail and aspect of it, there's no way we get that level of quality anymore, but that's okay

[waxen musk]

There's truly very few groups I think cannot handle a more intensive release schedule. But NewJeans publicly showing how well they have been treated just proves to everyone that even tho they CAN handle it, they shouldn't even need to in the first place.

[tiny peak]

yeah I look at groups like IVE and it pains me to see their schedules

[neon kelp]

nj makes trends not follow them

[neon kelp]

the coachella performance affected lsf
like eunchae was really feeling down bcs of it

[prisma ferry]

Spread love not hate!

[waxen musk]

I was talking about the LSF girls enjoying "sexy dancing" as a reply to the comment above mine.
And yeah I'm aware but that's unrelated to what I was trying to talk about, sorry lol.

[neon kelp]

but will these toxic knetizens and fans would ever understand?

[prisma ferry]

They won't let them haters hate fuck them

[neon kelp]

fr screw them

[white arch]

Why are yall yapping about lsrfm

[neon kelp]

I think their debut was really good

[reef dawn]

Lets stick to the topic please

[short laurel]

Lsrf content are good but yea hybe likes to focus on western style soo dam much. It's already feels over saturated if u r used to it. Nj identity will be gone if they do same with them

Also isn't svt like supposed to be self producing? Does bang interferers in their production too?

[acoustic valve]

any people fluent in reading korean?

just wanted to confirm what these texts from one of the parents say

[valid sierra]

*x -c https://twitter.com/weibomelons/status/1784077741991632905
wtf? dont mess with tokkis i guess????

[harsh dove]

@weibomelons <t:1714192254:d>

[Hot search] Netizens dig into HYBE CEO Park Jiwon's past and bring back his controversy surrounding a video game that was launched by Nexon Korea when he was the representative director of Nexon. The game was banned due to over sexualization of the game's main female characters.

[acoustic valve]

I know they're asking her to publicly clear up the predebut situation at Source, just curious if it also implies that she should reveal the texts or how the parents feel

[acoustic valve]

oh he worked at nexon? That company is infamously terrible... even amongst game companies which are not very healthy in the first place

[dry atlas]

i saw an analysis yesterday from a game company executive perspective

i should've linked it

it involved bad stuff about park jiwon

[valid sierra]

https://fxtwitter.com/newjiram/status/1784088403941945391
things are bout to be messier

[dry atlas]

let's go please

[hard frigate]

hybe's downfall would be kinda insane if its just her

[valid sierra]

well, shareholders are pressuring them already, lets just hope more people speak up

[opal zodiac]

not suprised to see this. i can't remember exactly but she said something in her rant like: "you wouldn't believe how many people reached out to me about....." and then looked at her lawyer and stopped talking 😂 not sure if the context was about park jiwon or all of hybe execs in general but yeah

[acoustic valve]

oh @opal zodiac , can u confirm what the texts from the parents say for me? #1231839760759263232 message
Just wanted to confirm if the parents asking mhj to reveal the parents' opinions was explicit or implied in the texts shown

[valid sierra]

i guess its about hybe since the lawyer does not want to disclose it means they will also use it to attack hybe

[half knot]

the amount of views various short and long summary videos from korean channels have about mhj presscon is actually insane, not even non-music NJ videos get that many views https://www.youtube.com/results?search_query=민희진+

[short laurel]

so far this is the only english content creator i've seen so far who is judging the situation fairly. kinda sad

[hoary frost]

its national scandal/controversy. getting samsung level coverage and attention.

[acoustic valve]

the press conference itself was a kind of cultural moment. The way she spoke and what she spoke about, to a gigantic conglomerate as an individual is kind of unheard of, especially in Korea.
I think the soundbite that sums it up for most Koreans is her saying "Don't talk shit behind my back, if you got something you want to say, say it to my face". She also kinda swore a lot. I imagine it was cathartic for most people in Korea, infamous for its toxic work culture.
I saw a lot of comments saying "Wow, I can't believe I sat through a 2-hour press conference, but I want to go back and watch it again"

[opal zodiac]

dont really know the backstory of source label/paying for something? i missed that part of this contorversy, but the texts are saying how ridiculous the allegations are. they said in the bottom left one that they think it would be good if she revealed the "birth background" (birth certificates? idk) of the girls if she deems it necessary or something

[hoary frost]

what I dislike about this situation is fandoms fighting to being down other groups and idols (who have no control over this kind of situations) images getting smeared, their hard work and efforts being downplayed, their output being discredited.

we should understand that artists themselves are not responsible or at fault. They have done nothing wrong. In 99.9999% they do not choose how they debut, what concept or music they have. Fans frustration here is very misdirected.

mere comment from alleged HYBE employee that HYBE bought award for BBMA for NJ got not only NJ achievements questioned and artificial, but it also rubbed to other HYBE groups. Same thing is happening to other HYBE groups as knetz try to dig up everything and raise issues in management and creative directions. I don't think any of them deserve this.

to me, HYBE was not able to protect neither company's image, nor their groups. the fact that this escalated at this level just speaks of bad management and awful response to crisis. Internal conflict, even if it is legally concerning or even if it is just the battle of egos and jealousy, should have been contained and peacefully resorted in some sort of way. Was all this worth it? Even if all this is resolved in court or anywhere, HYBE relatively clean image in KR is in the mud. executives must be so proud of themselves

[half knot]

Yeah, at the end of the day, this whole mess is on HYBE and they will bear the brunt of it for some time to come

[acoustic valve]

ohhh ok thanks, just wanted a bit of clarity. It's somewhat comforting to know at least one of the parents were very much on board with her going public with this stuff, even though I assume she consulted them beforehand anyway, proof is always nice

[half knot]

This presscon is legendary now, there will be soundbites and memes of this for quite a while.

I saw some comments drawing contrasts between her and Spire CEO (Omega X fiasco), as well as Hook Ent CEO (Lee Seung Gi problems), and Blockberry CEO (Loona drama) who were all female CEOs that mistreated their artists. The fact that she's one of the only women in a CEO position in Korean entertainment (or Korea in general) is also a major factor as to the 180 the K-netz have done on HYBE/MHJ battle perceptions, according to some analysts.

[dry atlas]

[opal zodiac]

oh if thats what you wanted to know then yeah. whoever is texting her is very clearly on mhj's side of things. literally says "wow they're so cheap and underhanded/dirty"

[lucid yarrow]

if they replace her it better be female ceo...

[dry atlas]

tbh i think by bts discharge even just one of them, all this will be forgotten. if it's still running by that time

[white arch]

theres no news right

[hoary frost]

thats why timing was smartly picked. they debuted all the groups, majority of hybe groups had cb. pledis is not involved, while nj cb was around the corner. there is 40 days before jin's discharge or even less.

[short laurel]

lol anything bts will shift focus from this mess somewhat. atleast among fandom

[hoary frost]

even if ador collapses, it will leave no damage to hybe in long term.

[half knot]

that's a bit too much of a "too big to fail" view to take of HYBE

[short laurel]

no it will leave damage. it won't completely cover it up. bts are big but on the scale they are still not big enough

[neon kelp]

wait nvm I'm wrong

[short laurel]

only intl army focus will be shifted. that's about it. hybe damage is done. and other fandom will continue to look at it

[half knot]

going forward, any negative article against other artists is going to be viewed from the lens that "HYBE is doing it"
Even though in reality most companies probably do that opposition research and negative marketing against competitors.

[waxen musk]

Is this time?

[hoary frost]

yeah, its common industry practice

[half knot]

In every industry yeah.

[acoustic valve]

it's kinda like, I know my local mcdonalds probably have rats in the kitchen from time to time... but to see one crawling all over the fries is an entirely different thing altogether

[half knot]

within fandom, HYBE is usually viewed as a behemoth, which they are to be fair, but within a larger scale of music industry globally, just greater asia, or even entertainment industry within Korea, they really are just in the middle. They are big from a Kpop-only perspective. A $6B midcap entertainment company that got there within just 5 years from being valuated at only ~$1B. A company whose stock is so volatile that it can shift 15-30% based on just one artist's plans or actions within. What goes up that quickly can easily fall if they don't play their long-term cards right or if investor confidence in them shrinks.

Other big companies in Korea have fallen from grace over the past 25 years of kpop history too. DSP once rivaled SM, look at them now, just an empty husk for better or worse. YG is nowhere nearly as influencial as they once were. SM is now a subsidiary. JYP is still doing alright but they do not have meteoric rise or exponential growth they once enjoyed.

[short laurel]

i wonder why korea pension thing invested in hybe.

[half knot]

pretty poor investment in hindsight lol, their stock price has only gone up 1.70% compared to their IPO (initial offering of their stock), and they pay like .35% dividends. I don't know much about investing, but this doesn't seem like a growing prospect lol

[short laurel]

considering how much drama kpop get i don't understand why something as important as pension(idk full name so lets go with that) will invest in anything kpop

[acoustic valve]

they invest in everything, kpop companies are considered high-risk investments... but it also means high-returns compared to blue chip investments like samsung or smth. It's just a matter of balancing their portfolio out.

[half knot]

maybe to support their national soft power

[short laurel]

hmm ohk

[half knot]

not a good investment but kpop is a significant part of korea's soft power globally

[torn topaz]

after hearing mhj's side of the story i see newjeans in a whole different way

i thought they were just going for a lofi aesthetic since the beginning

but that really could've just been low budget in disguise

[dry atlas]

i saw the same comments from korean side

they thought nj was hybe princess, but was Cinderella all along

[half knot]

I also went back to old articles about the 16B KRW that HYBE invested in Ador. A significant portion of that was earmarked for investing into the backend technology for Phoning app, which by extension was going to Weverse Company, and later on HYBE/Weverse used the same backend to add their Weverse DM functionality.

So it wasn't exactly 16 billion won for Ador to debut NJ.

[hoary frost]

I remember MHJ wanted to address it during press con but lawyer stopped her

it seems there are some things that can't be disclosed

[acoustic valve]

I am curious why phoning or phoning-like apps haven't spread to other groups, I suspect it's not as profitable as you might think compared to weverse, but I got a feeling ador was and still is adamant on it, causing more friction with them and HQ

[short laurel]

hybe should've aleady made waaaaaay more than 16b won from nj success.

[half knot]

She said that too, that they made back their initial investment in just 2 months and members even received settlement in that time period.

[tiny peak]

apparently the girls started getting paid after three months?

[half knot]

I forget if it was 2 or 3 but yes something to that effect was said, which is pretty crazy by kpop standards.

[short laurel]

so they don't usually get paid at all until debt is covered ?

[dry atlas]

yeah usually it takes years

[half knot]

I don't know, sometimes they don't get paid at all like Loona lol

[short laurel]

like normally they would get paid with cuts for debt. like 30% cut to be paid off in long term in other industries. while still getting rest paid

[short laurel]

loona case was obvious fraud on bbc part.

[half knot]

True, but I wonder how many other idols operate under fraudulent and technically illegal/unenforceable contracts that they haven't challenged. Especially among smaller companies.

[short laurel]

considering how hybe calls themselves as clean company. i was expecting them to do this.

[half knot]

As far as most contract disputes that have come up in kpop, as well as comments by ex idols from medium to small companies, it seems the industry operates on a "don't pay them at all" mentality if they have trainee debts or debut debts. They still get stipends and living expenses usually, but if no profit, then no pay, and even if profit, then it goes to their debt settlement.

There's a reason kpop contracts were called slave contracts after all.

[short laurel]

there's also idols not have any funds at all to fight long term cases since legal system support rich people to run case as long as they can even when they are clearly in the wrong and cripple the victim.

[half knot]

indeed, that is always true. it's not a justice system after all, just a legal system, and whoever can drag it out the longest in a legal attrition battle, wins.

In a difference sense, this is also the case with hybe vs ador/mhj, the power dynamics are so overwhelmingly in favor of hybe, whether financially or otherwise, I get why she came out unhinged, swinging in that presscon

And I wonder if that ownership noncompete contract we've been fed snippets of so far is technically legal or enforceable if it goes to court... at first glance it doesn't seem right or industry standard.

[short laurel]

well we know that her chance to win is extremely low regardless of who is right or who is wrong.

[half knot]

I suppose that depends on the conditions of victory. If a win to her is being able to cash out and go work in the industry again without the non-compete, then perhaps that can be a victory for her, and an expensive settlement for HYBE.

[short laurel]

yea

[half knot]

And HYBE could claim that to be a victory too if they keep ador and NJ.

And really, the ones with the most tarnished image and potential long-term fallout are HYBE in that scenario as of now anyway. Even if they win legally and financially. Soulless corporations don't care though, profit comes first. And she might not be able to hurt their bottom line aside from the crashing stock price and market cap.

IF the trend doesn't reverse soon, at some point the investors will pressure HYBE to resolve this rather than drag it out in the courts, as even a loss for MHJ given current sentiments will be like a martyred moment. Legal case won't matter.

[short laurel]

hybe image already ruined imo. and i doubt hybe will c much big investors in the future with how bang does things. like this case and sm case. i doubt any investors like any of this.

[half knot]

yeah I doubt HYBE comes out of this without trace radioactivity lol

[feral tapir]

any major news since yesterday ?

[acoustic valve]

BSH owns like 33% of hybe and his brother owns another 15 or something. He can and will do whatever he likes, praying everyday for mhj, the staff at ador and most of all the girls

[short laurel]

it should be netmarble that own those like 12-13ish %. and netmarble is not 100% by his bro. only around 25% so i m sure there should be pressure from there too.

[mild mist]

I really hope they come out of this with a bloody nose

[hoary frost]

https://x.com/newjeansnews_/status/1784179886187577623?s=46&t=lncf7vo09FEx5ZDvXg81LA

NEWJEANS NEWS🇰🇷 (@newjeansnews_) on X

"It has been reported that HYBE is attempting to directly contact the parents of NewJeans members."
"The parents are not responding to HYBE's calls"
https://t.co/RqKBvvBADQ

Oh they're panicking

Twitter · Apr 27, 2024, 11:16 AM

[acoustic valve]

yeah, i'd take that with a bucket of salt, not that I'd blame them rn if that was the case either. Especially if the parents are involved in some way with mhj's legal case (unlikely tho imo)

[dry atlas]

is there more in depth from that phone interview

[acoustic valve]

the rap video has subs now

[old cypress]

dang tweet got deleted

[dry atlas]

link me

i actually enjoyed it

[old cypress]

https://vxtwitter.com/3dcolordoobu/status/1784064907752989097

found it

[acoustic valve]

https://www.youtube.com/watch?v=4gIIInvqTlc&ab_channel=영위부YoungWeeboo

[dry atlas]

damn

[acoustic valve]

top comment w/ 38k likes sends me:
They say to large corporations, "So, if you're going to come in, just come to me." This is real hip-hop.

[neon kelp]

I hope they come out all beaten up (hybe)

[orchid field]

Show me the money 12 min hee jin will compete

This will go on repeat when im back from dinner

[acoustic valve]

the entire K-hiphop scene can be summed up in two words "imposter syndrome"; understandably so due to how diff kr culture is from it, so they always obsess over authenticity, they're only half-joking when they say mhj is now hiphop. Because most koreans cant imagine being so idgaf in her shoes

is bsh getting whacked by knetz relevant?... this thread goin viral on theqoo https://vxtwitter.com/DXXIMIMI/status/1784160141572731125

[old cypress]

this is gonna be a common occurrence with BSH

[hoary frost]

does anyone know what is this about

[old cypress]

my picture is a tldr

[acoustic valve]

it's an editor for a women's mag, she's recalling a story from 8-9 years ago when she met with BSH because he wanted to get some advice and ideas.
tldr; he took her ideas, used them, told the world they were all his and from his own life experiences, never credited or mentioned her again.

allegedly

[hoary frost]

[acoustic valve]

like, even if it was true, it wouldn't go into the territory of theft or anything. But it does paint a rather unflattering picture of the man... and possibly a tendency to pass off womens' creative ideas as his own and then discarding them

[short laurel]

common corporate tactic. look at how many artists work sm openly steals and only does something when people point out. i guess this behavior is just so common in big companies..

[hoary frost]

yeah, there was issue about bighit advisor choi who was woman as well and said to play big role in their concept direction etc leaving bighit right before it became public. she sold all her shares and works in different industry now. who knows what is true or not

but i feel bad for bts, they are getting caught in the middle of this bc of bang pd

[old cypress]

Idk if this is the right place but https://twitter.com/instiz/status/1783893868720882105

인스티즈(instiz) (@instiz) on X

[정보/소식] 아일릿 디렉터가 저격으로 올린 영화 바닷가씬들 ([News] Director Ailit's Sniper Shots of Beach Scenes in Movies) https://t.co/AhHy8vQQpu

Twitter · Apr 26, 2024, 4:20 PM

knetz in the comments are making fun of her

[hoary frost]

she deactivated ig i think

[short laurel]

are those kinds of shoes even allowed on beach ?

[old cypress]

nope still active

[acoustic valve]

yeah she's been at it since press conference, been funny reading korean responses

[hoary frost]

she contributed to nj streams, dedicated fan

[acoustic valve]

I can somewhat empathize with her feelings of being unfairly targeted, afterall she may not have even set out to "copy" NJ, she's mostly just the visual director afaik and possibly only given a brief on what to do. She may have indeed been creating her own original work. It's just that the brief she was given, along with the entire marketing strategy combined was a bit too close for comfort for Ador and mhj. A strategy that Hybe let happen despite official complaints, and that's the main issue.
Her biggest fault is her pettiness and inability to understand another artist's feelings in this regard, most people seem to agree considering the universal dragging she's been receiving.

[hoary frost]

yeah, its not about some frames or pictures, she is trivializing and downplaying issue with these stories. even mhj has tons of beach photos for sm groups done decade ago 😂 purposely missing the point lol.

[steep torrent]

koreans seem really mad, i wish i could read korean lol
https://x.com/SaifulKhondoka2/status/1784200952406548759

sai (@SaifulKhondoka2) on X

1billion dolars stock lose
National pension fund is really angry at hybe they already lost 70billion won they are telling park jiwon to resign
Hybe about lose more if something realy positive doesn't come out by tomorrow
Monday once the stock open its gonna hell for them

Twitter · Apr 27, 2024, 12:40 PM

15% is a lot right?

[orchid field]

cant believe mhj did this to bang si hyuk’s lapdog LOL

[mild mist]

In terms of stonks, yeah

[rain spade]

where does money lost to stock go? does it go to someone else or ?

[vale grove]

I heard hybe is trying to reach out to NewJeans parents, is that confirmed?

[hoary frost]

no

article said that. official side has not stated

[acoustic valve]

all "money" on the stock market is speculative, ie. it doesn't actually exist per se. It's just how much people think the company is worth, it can change depending on a lot of factor. Now people just think Hybe is worth 900 million USD less than it did last week, that's all. So in a way, the money just disappeared

[vale grove]

Thanks for the confirmation

[steep torrent]

💀
https://x.com/hurtsaz/status/1784232812004155694

HURT SOTY 𓃹 🫧 (@hurtsaz) on X

this is so unseriousjfktkgk

Twitter · Apr 27, 2024, 2:47 PM

[short laurel]

@rapid niche and sai.

[grim shell]

Why did MHJ sign her contract in the first place if she read it and understood its implications? your guess is as good as mine

[hoary frost]

she is sm spy and wanted to take down hybe

[twin cypress]

Everyone in the music industry signs a bad deal then complains about it. It’s nothing new. The documents are super long and if you are inexperienced then they can hide their intentions with legal lingo

[hoary frost]

no they mean she wanted to make ador independent from day 1 lololol

[nimble stream]

Crawl out through the fallout

[grim shell]

At least MHJ was getting paid well, it's not like Chu x BBC court case so she basically favored money over freedoms, yet another tale as old as time itself..

[hoary frost]

lmfao she would get paid anywhere

it doesnt matter where she goes, ppl know her, her brand and she had offers from everyone but sure

[urban orbit]

all really corporate greed and care about the money more than issues with her past.

[prisma ferry]

BTS NewJeans Aespa IVE

[short laurel]

tell me. if u have ever read tos and eula of websites and softwares u use daily. or if u have ever worked full time job u ever read the full document of contract u signed when joining?

in her case she trusted in bang's and vice ceo's honey words

according to her atleast

[nimble stream]

thats still on her... she has a company to run

[short laurel]

Yes but remember she joined under bighit n not as ceo. While she's at fault. Other party isn't innocent either

[hoary frost]

she did not join soumu. she joined bighit ent

[short laurel]

Bighit yea sorry

[hoary frost]

anyways need her to do NJ1

girlhood portrayed by bang pd. someone save us

[short laurel]

Either way she didn't join as someone who runs the company. That came later.

[hoary frost]

true

[short laurel]

Anyways contracts are very complicated stuff. Millions in almost every position suffers from unfair contractd worldwide. It's easy to blame someone for signing bad contracts but in reality when one is too focused towards their dreams or just wanting to work humans tends to ignore important details n end up suffering. It's natural behaviour. So lets not go "why she signed it" here.

Majority doesn't even read their contract when starting a job. Even among millionaires.

[orchid field]

https://youtu.be/7KswHZtUn2w?si=BniZfGVuUt2zBT2l&t=64

still not over this

[mild mist]

protip:send your contact to your trade union before you sign it

[ashen charm]

If this does escalate to court won't that mean new jeans members will also be in a court room ?

That's only if the mistreatment claims are brought up in court and members as witnesses

[acoustic valve]

protip: have a trade union

[acoustic valve]

unlikely, as the girls' contracts are a different matter from what is going on with mhj and hybe. But you never know how the girls and their family decide to proceed, I imagine they're exploring all avenues possible in order to not be stuck in Hybe for 5 years without mhj and probably the ador staff. Seemingly the only people that's ever been on their side since before even debut

[short laurel]

Yea nit every country has trade union. Some just trust company follows the law whoch includes trusting government has set fair laws

Best is get a lawyer be4 siging but not everyone can afford that do it's hard

[ashen charm]

Even if newjeans weren't stuck with hybe new jeans name belongs to hybe so they could never use it anywhere else

[short laurel]

If mhj wins there's chance she get to take the name with her cuz she created the group?

Is name newjeans even copyrighted ?

[acoustic valve]

Honestly, that won't matter much. The bulk of the actual worth behind the NJ brand are the girls and MHJ themselves, the name is just an empty tag without them.
Which is also why the idea of the girls and mhj leaving together is a pipedream, Hybe would never allow it because it will instantly become their biggest competitor. Best practical scenario I imagine is the families securing some compromises from Hybe and havin safeguards in place for the girls when mhj leaves, but who knows, I'm just guessing.

[short laurel]

Ud be surprised how many people internationally know nj by just nj n not individual members. They still only less than 2 years old group

[ashen charm]

Yup like a contract security like if they don't make a comeback in like 1 year they can opt out kinda thing or if the ceo leaves

[serene cloud]

yes it is

[short laurel]

Aww ok

[ashen charm]

True but is it a risk not to mention the money lost

[short laurel]

I just mean name nj is not an empty tag.

[prisma ferry]

NewJeans

[acoustic valve]

Imagine tomorrow if it was announced NJ dropped mhj and all its members and was releasing new music under new management. Imagine how people who perceive this new group. That's how much the brand is worth by itself under hybe.

[short laurel]

Essentially a new group with old name. Being under hybe will attract attention but so do name newjeans. Especially when they internationally got big. People outside kpop will notice it's different but the fact people noticed cuz of name newjeans is valueable itself

Those people wouldn't have noticed without namr nj since they not into kpop much to begin with n have little idea about hybe.

That's just how big nj have become internationally after billboard

[acoustic valve]

not saying it's not of value, just pointing out that (in reductive terms), the bulk of the brand investment of NJ's career has been accumulated in the members and mhj herself. The name NJ by itself is just an empty shell, a pretty and recognizable shell, but a shell nevertheless. It's far easier to rebuild a new successful brand with the members and mhj, then it is to rebuild one with nothing but the name "NewJeans".

[short laurel]

True but calling it empty shell sounds like reducing it to nothing. It's value will become little but not 0.

[acoustic valve]

Contrast this with a brand on the opposite spectrum; AKB48 or smth

[short laurel]

Idk about akb48 much but i know campanella. It's member changed but i know some "fans" who nvr noticed or even know anything about it other than just songs

Then there are people who c asians looking like idols n call them bts. 😭

[acoustic valve]

true, the specifics of the brand's value can change drastically depending on region, but I'm mostly viewing it from the perspective of where it's got the most market penetration; Korea and perhaps Japan too. It's fair to say in the US maybe the name by itself is worth more than anything else

[short laurel]

Yea.

[acoustic valve]

made me think of a dream scenario: BSH redebuts NewJeans with his own members and direction and lets MHJ leave with the girls to make their own thing independently. BSH will finally be given the opportunity to "prove" his ability and stroke his own ego

[short laurel]

Isn't illit that group?

[lethal hound]

https://www.youtube.com/watch?v=PJ3C_KFswco

Im sorry but this is just toooo funnny

People put a beat over MHJ's speech

[tiny peak]

yeah if NJ and ADOR were able to leave, they'd become national treasures, and I don't think HYBE wants that. I think the Korean public is starting to see their unique artistry and amazing talent, and the potential to raise the reputation of Korean culture internationally

[outer canopy]

The only thing that stops me from wanting NJ and ADOR to leave is the fact that Hybe would then become competition and would be bitter as hell, so would try anything to sabotage the girls. Also content like MVs wouldn't be posted through Hybe's channel and this would limit the exposure to the general public and stuff.

[mild stratus]

but the girls are well known now, i dont think it will be as bad as u say to not have their mvs on hybe

[serene badge]

They’d get blacklisted

[tiny peak]

I have a feeling they'll figure out a way, they are so strong

but right, it's scary 😦 when HYBE started the subtle media play against he members and their parents a few days back, I was so worried about what was to come, I can't imagine what would happen

[serene badge]

It sucks that the best option is staying with hybe. If they leave hybe will almost certainly blacklist them and prevent them from promoting

neither side is good here

[hoary frost]

unless someone who can avoid hybe pressure can buy ador

[twin cypress]

only way to beat that blacklist would be going to sony or umg and signing a deal there. i know umg and hybe are starting a partnership but umg is more powerful than hybe

[serene badge]

the amount of media play from both sides is crazy

no matter what happens both of them will take a hit reputation wise

[half knot]

Explain to me how you think blacklisting works, because I can't see how it will apply to NJ if in theory they were to leave Ador/HYBE and reorganize elsewhere.

Will HYBE attempt to blacklist and blackball? Sure. I don't think it would work.

[acoustic valve]

blacklisting isn't as relevant these days as it was in the past where almost all forms of promotion relied on traditional media and thus was vulnerable to typical corporate cronyism. eg. BSH calls up all the broadcast stations and says "If you want to get on my good side, don't work with MHJ". Thus, effectively blacklisted.
These days, promo is more decentralized online through platforms like social media, where this kind of crony censorship is not nearly as relevant. Obviously Hybe can still hurt a group or small company a lot if they wanted to, but it's nothing compared to say 20 or even 10 years ago

[half knot]

They're simply too big of a brand to be easily blacklisted.

Blacklisting usually requires industry-wide cooperation. It's not 15 years ago, how many idols do you know of nowadays that get blacklisted?

The sheer amount of international sponsors and brand advertisers invested into NJ, and given the fact that at this point in their careers they have zero need to appear on broadcast television to get their songs to chart, blacklisting simply would not matter in the slightest.

[tiny peak]

the public is getting tired of HYBE "underhanded" tactics, they'd have to do this carefully

[half knot]

As TaroBoba said, I also don't think HYBE has fostered a particularly amicable relationship with other domestic entertainment entities in South Korea either. And blacklisting domestically would need their cooperation, think JYJ or Jessica 10-12 years ago. And media is far more diverse today and not just a few channels on broadcast television anymore, both inside and outside South Korea.

And unlike say 5050, blacklisting does nothing to existing contracts. of which NJ have plenty, with the group and with individual members tied in.

Gotta honor existing contracts. And advertisers are under no obligation to respect some midcap Asian entertainment industry insider blacklisting.

[acoustic valve]

There is a future where this all works in NJ's favor... one of the biggest negative preconceptions about Kpop amongst the public at large is its not as authentic and passion-driven as other artists. This saga is kinda flying right up against that with how MHJ is being perceived on a broad scale. If Ador gets out of the other side somewhat intact, it could actually do a lot for NJ's future moving forward

[half knot]

This is probably a major factor in this dispute too. Despite the multilabel system and the claims of company independence, every group debuted from HYBE sublabels they created, as well as groups they acquired from PLEDIS, they want to claim all the credit for. The fact that MHJ has since before NJ debut and after constantly claimed all the credit for NJ (probably rightly so) goes straight in the face of what HYBE executives especially Bang PD want to do, which is have their cake (independent labels that they can distance themselves from in case of controversy) and eat it too (claim all the credit for the good that those companies and their artists do).

[half knot]

It's ironic because originally that's how BTS was preceived by the public too and how Big Hit portrayed them, as self produced conceptually independent artists rather than overtly manufactured kpop drones.

How far Big Hit and HYBE have come from that portrayal. Tragic really.

[acoustic valve]

wanting to have their cake and eat it too sums it up perfectly for hybe, in more ways than one

[half knot]

And they happen to assign people with similar mentality to high positions. Scooter Braun being the perfect example of claiming credit for others work and then gatekeeping those original artists from it. Now HYBE USA's CEO.

So yeah, I really think the talk about blacklisting is very misunderstood overall, as well as HYBE's influence over media, inside and outside of South Korea is heavily overstated.

[acoustic valve]

I personally went through a lot of cognitive dissonance in regards to my views on Hybe and the Scooter situation... this entire ordeal cleared all the fog in my mind at least, if nothing else.

[short laurel]

People really think hybe is a giant. In reality internationally there's plenty people with zero idea about kpop let alone bts

N pink bloods are already ready to attack hybe anytime after last years drama. No way hybe can successfully blacklist even in slightest.

[old cypress]

She trusted the CEO Park Jiwon who was mediating the conflict

[opaque torrent]

"According to the shareholder agreement between the two companies obtained by the Korea Economic Daily, contrary to Hive's explanation, CEO Min confirmed many provisions prohibiting competition from November 2026 onwards." https://n.news.naver.com/article/015/0004977897?sid=101

this article contradicts HYBE's claims about her slave contract. it's why the korean side trusts MHJ more now

a lawyer says MHJ has a case for claiming it was HYBE who committed breach of trust. https://n.news.naver.com/article/277/0005411420

[old cypress]

oof

[grim shell]

Tsk Tsk can't trust anyone these days. Especially kpop, the industry is laced with too many snakes 🐍

[opaque torrent]

also a young female artist said bang pd stole from her to create one of bts' most iconic eras https://twitter.com/DXXIMIMI/status/1784160141572731125

DURIMIMI (@DXXIMIMI) on X

몇년전인지 정확히 기억 안 나는데 아마 9-8년 전 쯤이었던 듯
정확히 그 사람이 나에게 페이스북 쪽지를 보내서 만나서 이야기 하고 싶다고 먼저 청했다. 소년의 섹시함에 대해서 모르겠다고 조언을 해달라고 해서 서울 밍글스에서 만났다.

Twitter · Apr 27, 2024, 9:58 AM

[tiny peak]

a snake that came from a shady gaming company

[opaque torrent]

we are behind on the international side, but theres more to why koreans' sentiment are with mhj at this moment than just "she was raw and cussed at her boss"

[tiny peak]

HYBE seems very tilted based on their recent actions and statements, where before it seemed like a deliberate, professional smear compaign, wonder what's happening

[half knot]

This. There's been so much new information left and right that has come out since the presscon as both netizens and journalists dig deeper. There's also further MHJ interviews that have come out in chunks.

[old cypress]

also koreans are much older than the 15yo international fanbase

[opaque torrent]

oh hi we meet again. lol

[acoustic valve]

Everything both sides have been saying is generally not definitive one way or the other, and relies on personal opinion more than anything. This makes sense, this is likely a complicated legal case and neither side can release too many details either. This is also how it comes across through the media, and the impression many are getting from the conflicting opinions on articles. What was extremely powerful and wide-reaching though was the press conference; it just felt raw and managed to get many people at least partially emotionally invested to MHJ's story. Not sure how Hybe combats that.

[half knot]

It doesn't help that in Korea it's basically a national controversy and people who don't really care about kpop are in it now, whereas the international kpopsphere base has like an average age of 20, compromised mainly of teenagers and college aged fans. who are commenting on this from a very biased one-sided "must support the big corpo" perspective unironically lol

[acoustic valve]

The Korean GP*, the kpop fanbase are generally speaking just drones that believe whatever narrative favors their favs. Nobody takes them seriously, with good reason

[old cypress]

you're being generous with 20 lol

[half knot]

Hello again 😄

[opaque torrent]

yeah on the int kpopstan side, it's an extension of a stan war. on the korean side, its more news-news

[half knot]

benefit of doubt and all that lol

[old cypress]

and everyone get their info from twitter and it's ripe with fake news

[opaque torrent]

basically hybe's very personal targeting of this female CEO and putting her in a 'nothing to lose' situation has been carthartic for many white collar workers and female workers who are in her position

[half knot]

You know that TMIKpop account that gets hundreds of thousands of views and retweets, it's just some kid machine translating stuff. And during last year's Kakao x SM x HYBE controversy, they were heavily HYBE biased and would often tweet misinformation that they would only correct a day or two after.

[tiny peak]

right I don't think kpopstan understand how big this in korea, so many koreans have no interest in kpop at all and thought NJ was just another typical idol group, now they are invested in them

[opaque torrent]

i was talking to my ARMYs friends and they think mhj believing that bang pd/source music was going to drop newjeans in favor of le sserafim was just her fearmongering... but isnt that the case with Trainee A? hybe has no issue with completely scraping a nearly complete project

and man i know the behind the scenes of garam's situation and how they treated her family so... i see the current 'feud' in completely different light

[half knot]

side note, kpopistan sounds like a nation.

[tiny peak]

would be the worst place on earth

[half knot]

Nothing would get done, it'll collapse and implode within the month.

[opaque torrent]

oh wow, i rely on that twitter account. i had an idea it was an ARMY account because ARMYs are just everywhere but its hard to topple kakao on evilness imo hybe might just be the lesser evil in that situation

[outer canopy]

I gotta apologize because at first I felt like cursing MHJ, but it seems I wasn't familiar with her game 🤣

[old cypress]

yeah they're all apeshit

[half knot]

It is very telling that HYBE is completely incapable of crisis management and effective PR, whether that be Garam situation, SM situation or this Ador situation.

[half knot]

True, Kakao is a bigger corporate evil overall. SM was in a lose-lose situation 😦

[old cypress]

hybe is basically newmoney in the corporate world

[acoustic valve]

many of the blatant mistranslations of MHJ have gone viral on knetz, Koreans are even more steeled now to dismiss whatever opinions might come from international kpop fans. Whatever opinions koreans will have on this saga, it will be due to koreans and not outsiders chirping

[old cypress]

there's a reason koreans call ifans cockroaches

[acoustic valve]

hate to say it... they ain't wrong most of the time

[half knot]

I've never liked that kind of dehumanizing talk, I've also heard similar derogatory terms by ifans towards kfans.

[outer canopy]

Still, I think MHJ would find a way to be involved with Newjeans even if she was fired. This woman always falls back on her feet, she must have insane plot armor

[acoustic valve]

and re tmikpop account; yeah they have an evident pro-hybe slant, it was noticeable both last year, and especially now

[opaque torrent]

i dont understand why ppl think she was exaggerating that her family and friends fear she was going to resort to extreme measures.... how many times have we seen that happen with celebs? where they were indirectly executed by the media

[half knot]

I mean, as much as I am not a fan of her peculiar interests, she is an eccentric genius, and much of what we consider kpop aesthetics, she had a hand in during the hallyu wave of 2nd gen. And is still trend setting to this day.

[opaque torrent]

hybe fed info the press to suggest that she was leaking industry secrets and medical history of their faves

[twin cypress]

Mhj got aura

[opaque torrent]

hybe tried to drown her. hell, i'd come back and drag their new group down too

[old cypress]

these accounts might be on hybe's payroll since they're in for the money and with the clout they have it's easy to imagine that hybe dmed them

[acoustic valve]

Or tmikpop could also just be a blind acct that reports korean media at face value with little scrutiny and presents it as fact... which tends to favor whichever side has the most blatant mediaplay capabilities, which is usually Hybe

[outer canopy]

Lowkey think she got a case against Hybe

[half knot]

I find it truly tragic that ||suicide|| is considered such a norm as a response to extreme stress and pressure in South Korea.

[opaque torrent]

the whole kpop world was against her. how can one remain professional in that situation?

and if she didnt have a valid point, she would've been buried by now

[waxen musk]

Oh fuck if this turns out to be true in legal terms we have some hope

[old cypress]

https://youtu.be/sH2cXnyBOpQ if you're bored and have 10min, this is a very nice video

[acoustic valve]

I just hope things work out... MHJ and NJ get their freedom, whether that be with hybe or not, and hybe can just keep guzzling money, since that's what they care about the most, just need egos to simmer down and let it happen

[opaque torrent]

gosh i hope we have a quicker resolution to this than the last controversy i followed (garam) bc mhj has the resources

[half knot]

I can't comment on it from a Korean perspective, but from a US contract law perspective, that ownership non-compete bit, where 4.5% sale is tied explicitly to permission from HYBE would be considered unenforceable and possibly illegal.

and that is before non-compete was entirely scrapped.

[opaque torrent]

kim garam's controversy was truly david vs goliath

[tiny peak]

that's what gives me hope, Loona somehow won all their cases, in notoriously pro-business Korea system, because the contracts were ridiculous

[old cypress]

loona won their cases because BBC fucked up

[half knot]

and BBC is subsidiary of a chaebol, which makes their legal victory even sweeter.

[tiny peak]

BBC definitely fucked up, but their contracts were literally, undeniably slave contracts, the more you work, the more debt you accumulate

[opaque torrent]

yeah when they had dispatch write that she was a tyrant, my friend was like 'this is bbc calling chuu abusive'

mhj has been in the industry for 20+ years and has a reputation of treating her staff well

[half knot]

But my real hope is that this doesn't drag on in the courts for long, that public and investor pressure on HYBE to resolve and settle this will result in a decision much sooner.

[old cypress]

Yeah but LOONA agreed to these as a last resort to save the group. But even if they agreed it was still illegal so loona could break out whenever. In that case, Chuu did when she started earning serious money and everything else snowballed from there

[half knot]

It'll be at least two months if Ador board of directors refuse to call a shareholders meeting where HYBE and their 80% can wrestle control of the board back if HYBE has to sue. It'll be more than that before police announce whether they will or will not investigate anything HYBE has reported to them (assuming any of that is even true from HYBE).

And that would just be the beginning, it could drag on for years if they really want to play it out in the courts.

[opaque torrent]

i dislike armys sticking their noses into every kpop group's drama and be like "bts had to eat less than 200 calories and lived in a hamster cage for your faves to tour in the us today" -- like you are really arguing for the mistreatment and oppression of artists? is this what bts would want?

[old cypress]

I'm pretty sure MHJ will come out on top. I don't believe breach of trust can be proven when MHJ hasn't done any concrete action towards the "escape plan"

Every lawyer who commented the situation said they don't understand how hybe intends to prove it

[opaque torrent]

was this shared? https://m.pann.nate.com/talk/372455013?currMenu=search&page=1&q=민희진%2520사쿠라

knetz also dug up mediaplay that sakura was going to be in CBO MHJ's group

[old cypress]

nice, more evidence

[half knot]

I remember this explicitly given there were predebut discord servers here for source and for mhj's girl groups

[waxen musk]

Sorry not easy to Google Translate if all the text is embedded in images.

[half knot]

this server was a MHJ girl group predebut server for quite a while.

[waxen musk]

What does CBO mean?

[half knot]

Chief Brand Officer. Min Heejin's executive position at HYBE.

[waxen musk]

Oh right I get what you're saying sorry.

[opaque torrent]

mhj has plans until december of this year its ok 🥲

[half knot]

Min Heejin was responsible for all the branding that came with reorganization into HYBE, she was in half of that initial introduction video too, and had a direct hand in designing the building too. https://www.youtube.com/watch?v=zbuAIAoBbO0

[urban orbit]

oh really? didnt know that

[half knot]

yeah, she's in that video right above you (she also designed that video lol)

Starting around 20:40.

[waxen musk]

I never watched this is it interesting?

[half knot]

Well, it shows what the goal behind reorganizing into HYBE was from a branding perspective.

It is also funny how the hangul for "HYBE" is indistinguishable from the hangul for the actual word Hive, which explains the mentality behind HYBE perfectly 😛

[half knot]

I suppose if you want to watch a non-🧢 MHJ speaking professionally, it could be cool to watch her explain the intentions of her design choices for HYBE.

[waxen musk]

Oh figured out how to translate text in images in Google Chrome on PC just by right clicking on the images. All good now! Yeah really seems there's a lot of proof that Hybe wanted to confuse the public into thinking Le Sserafim was MHJ's group.

[half knot]

Seriously HYBE, why lie when simple google/naver search results nullify your lies? Like who is directing their PR responses here...

I can't tell if it's incompetence or maliciousness. The various philosophical razors are failing me.

[waxen musk]

Why not both!

[half knot]

It really feels that way!

Incompetently malicious. You want to be a villain but you suck at it.

[white arch]

who yall think is "winning" this? if they go to court

[half knot]

I hate this post-truth, post-fact world we live in where if a lie is repeated and regurgitated enough, it becomes the new truth/fact.

[acoustic valve]

If there's one thing I've learnt over the last year or so, it's how blatant institutions can be in lying when they think they have traditional media on their side and can push through narratives with sheer force. Probably worked 100% 10+ years ago, it's less relevant these days when much of our media consumption comes from user-generated content and sources, for better or worse.

[opaque torrent]

i hope someone translates the hyyh plagiarism discourse

[half knot]

Frankly, we don't even know what they would be going to court for.

HYBE suing Ador board of directors to allow them to hold a shareholders meeting, that would be an easy win for HYBE, but that can take 2+ months at least.

MHJ suing for the literal slave contract that she's signed and tried to negotiate modifications to? I don't know, if it was in the US, MHJ would win, but in Korea, who knows.

[opaque torrent]

yes it seems to be media play. reporting her to the police, etc

[half knot]

It would be poetic justice if police just dismiss it, I don't know if HYBE has even done their reporting yet, and for what I wonder.

[tiny peak]

why do you think HYBE barrage of media play was needed? was there an option where they can cleanly and quickly oust MHJ?

[acoustic valve]

I've seen "reputable sources" say it's a sure-win for both Hybe and MHJ according to what they know, whether these opinions were intentionally misrepresenting it? Honestly hard to tell. So I'm personally still just on "Hybe still favored to win because of the drastic difference in resources, but could still go eitherways"

[opaque torrent]

this is what i got. mhj was tolerating hybe until it looked like to her they were creating a similar group to newjeans and that made her feel disposable. then she finds the contract clause and goes, rightfully, insane

[half knot]

It was uncharacteristic to say the least to pull that many tricks out of the hat in terms of mediaplay to crush somebody. I have my theories as to what they feared, one intention seems to have been to discredit ador/MHJ before she could even put together a response, the other seems to have been an overwhelming pressure campaign to make her kneel and fold before it even got to a back and forth he said she said.

[opaque torrent]

i dont get the fuss over her wanting to take over ador or wanting to become independent. that is inevitable with every creative/artist inevitably. i can imagine even more so for an accomplished woman working in a boys club who has to fight for everything her group gets

[acoustic valve]

blizkrieg strategy... but it evidently backfired if the goal was to make mhj bend the knee without even fighting back. Cornering a wild animal and all that

[opaque torrent]

at this time we only have proof of intent and ways she and her staff have vented. the memos are their outlets to keep going

[half knot]

Then the other interesting bit is the commentary about how all the brand deals are signed with Ador and do not have HYBE involved, seemingly as a way to discredit the payola accusations, but also suggests contracts are with ador, not HYBE. Okay fair. But that would also mean the girls of newjeans have their artists contracts signed with Ador, not HYBE. HYBE is just the 80% majority owner of Ador, with seemingly none of their own people on the board of directors, no HYBE executives at Ador.

Is HYBE's fear here that Ador could mutually terminate their contracts with newjeans girls before HYBE is able to take back control of Ador? Has this even occured to Ador? I wonder really...

I don't think it would achieve anything for the girls' future, but it is interesting to think about.

[opaque torrent]

it was interesting to me that they had their staff leaked on a portal all the backing they did for newjeans but on record, in their own announcement, they're like "we wrote you the most press releases!!"

is that not the bare minimum? 🤡

[half knot]

Absolutely bare minimum.

[acoustic valve]

There was this article going semi-viral on knetz too, it's a legal opinion from a "judge-turned-lawyer": pretty pro-mhj, but there are plenty legal opinions relatively pro-hybe, so who knows https://n.news.naver.com/article/018/0005725818?sid=102

[old cypress]

yeah ADOR is a label so everything newjeans is tied with ador not hybe

[half knot]

IF they wanted to go nuclear, it seems at least for now, the trigger's in Ador's hands. HYBE's the one that seemingly went well poisoning, salt and scorch the earth first, so would it be really surprising if the other side did that too?

[old cypress]

and yes in theory ador can terminate newjeans contracts

[half knot]

Of course HYBE could sue Ador executives and MHJ to the ground after, so obviously that's a deterrent, but it wouldn't be against the girls if their own company were to terminate the contract and try to get them out before HYBE reshuffled the management at Ador.

[old cypress]

Though they would probably have to pay a lot in penalties with the brands etc

[half knot]

Unlike the 5050 case. I get that publicly it seems like the 5050 situation, but it really isn't huh. Givers or whatever didn't have a contract with the girls, they had a contract with Attrakt, and the girls were also signed under Attrakt. But here, the girls and the group are signed under the disputing party, and HYBE has to wrestle control back.

[half knot]

Well, the brand deals are signed with the girls and with ador, in theory that stuff wouldn't automatically get terminated unless one party terminates those brand deals.

We've seen plenty of idols leave their original companes and still carry their brand deals with them to their new places.

[old cypress]

Probably renewed their brand deals

Brand deals are probably signed with ADOR that represents newjeans, even the solo ones. On the paper, ADOR has basically 1 group and 5 soloists

Then of course I'm just assuming things, I may be wrong

[half knot]

At this point, I am personally hoping that the pressure on HYBE becomes so much that they just let Ador go for a fee or just to cut their losses, since Ador doesn't respresent a major part of their revenues anyway, and they have their NJ clone already, and BTS members are coming back anyway lol

It's a very unlikely scenario of course.

But it could be a way of showing good will or whatever.

[old cypress]

imo hybe already lost, there's no coming back from mhj's press conference. If the stock price keep diving, Bang PD will be pressured into settling the matter as soon as possible

[half knot]

the BTS hiatus crash was 25-30% drop in stock price from an already low level, here's hoping come monday this matches that. Already half-way there.

[tiny peak]

right I have a feeling that HYBE has already shown all their cards

i also loved their rebuttal about mass consumption of albums, like you think making cards biodegradable is the real issue, but I digress

[acoustic valve]

I think it's a matter of BSH deciding if his ego and vendetta against mhj is more important, or his money and hybe's future. Before the revelations from the press conference I would've said the latter, but now, I'm honestly not too sure. He seems like such a vindictive and petty man

[old cypress]

And newjeans is more popular than ever. I took a look at various comments earlier, there's a lot of normies who decided to support the group and buy the album

[tiny peak]

right that's one positive, their artistry, talent and authenticity has reached a wider audience

i think many of us can relate

[old cypress]

if hybe wanted to weaken newjeans they failed miserably

[half knot]

picking this time of all times to start this conflict was probably not the best. If they had done this after tokyo dome, maybe people wouldn't have noticed as much.

as suspected, HYBE's PR really doesn't know what they are doing in a crisis.

[tiny peak]

i wonder how much of it was BSH having tantrums and forcing HYBE PR to act unwisely

[old cypress]

and they might have put a death spell on illit

[half knot]

ILLIT are still young (although their average age is higher than NJ which surprised me), They have plenty of time to rearrange their concepts.

[old cypress]

they would need to come up with a concept that the GP likes

[acoustic valve]

still dominating almost every top post on theqoo... and spreading into netizens researching hybe's past controversies...

[half knot]

They would need creative directors with actual creativity.

[old cypress]

basically they have to prove themselves again

[opaque torrent]

lmao

[dry atlas]

i just finished reading the yapping