#NJZ Updates and Discussion

1 messages · Page 9 of 1

unkempt roost
#

"In other words, Newgenes is an IP created by Beom Hive, not an IP developed by CEO Min’s individual capabilities." I think this is a bit disingenuous

#

But the rest of it is kinda like obvious, everyone has been thinking about it. The opinion piece is not the first one to say that

acoustic valve
#

https://www.newstomato.com/ReadNews.aspx?no=1228106&inflow=N yeah ok the hybe media spin is turning up now, sus editorials popping up left and right. This one implying that because each NJ member made more income in 2023 than the entire Ador board combined, it shows why MHJ wanted to leave. Simultaneously setting up both the girls and MHJ and "pitting" them against each other.
When in reality, the real question that should be asked is how much the other executives (all male) are making in Hybe and comparing it to that. Comparing artist and CEO income is absolutely stupid and ridiculous, especially since MHJ has direct control (to a degree) of NJ members' earnings in the first place.

unkempt roost
west osprey
#

that's pretty yucky, using the girls' income as a token for posturing

unkempt roost
#

These "industry insiders" are sus

lucid yarrow
#

all i need are MHJ/Hybe statement all the other new sites can go to hell aHanniAngry3 making stuff up out of thin air left and right

prisma ferry
#

I just Hope NewJeans Stay for few years until they finally Decides to Disband

nimble stream
#

So mhj herself said source was the resource?

white arch
#

wait what happend now?

simple ledge
#

Yeah the insider thing is sus

unkempt roost
nimble stream
#

Oh ty

unkempt roost
#

Which I don't think can be denied, but it is also disingenuous to say that Ador stole resources when something must've been agreed upon for her to do that

#

Is this timeline true? I thought it was implied that it was 22nd of march https://twitter.com/tmikpop/status/1782972116721107208

I made a mistake in an earlier post. The dates are all in April.

25 Mar - ILLIT debut
3 April - first email was sent by VP Shin
16 April - MHJ sends email with 23 deadline
22 April - BELIFT responds with their 6 page reply

#

This whole thing started on 22nd april right? So what's the point of responding with that 6 page reply only after they've started that audit

simple ledge
primal sage
unkempt roost
slender jungle
#

that or shes grooming them lol

primal sage
acoustic valve
unkempt roost
#

Grooming is not the right word

tiny peak
#

???

unkempt roost
#

Influencing maybe

hoary frost
slender jungle
#

aight mbad
wrong vocab

tiny peak
#

oh my god i'm done

nimble stream
#

what

acoustic valve
#

ohhhh, also possible, tbh i haven't really given it much thought. doesn't seem too significant either way

mild stratus
#

bro, we told u about it in newjeans chat and u still posted it here for clout. dont complain now

unkempt roost
steep torrent
#

everyone is quoting the original post it started already 😕

twin cypress
#

Wait what are you talking about??

waxen musk
#

Things were deleted by mods sorry the context is missing.

#

Don't worry about it.

#

I'll delete it too to remove confusion.

acoustic valve
#

it's such a non-issue... because it means nothing whether it's true or not, doesn't change what is already the likely scenario. It's just a source for drama, gossip and hate

nimble stream
twin cypress
#

Honestly if it don’t come directly from hybe or ador then it probably is a clickbait article from an “insider”

acoustic valve
#

its ok guys, we got astrology to tell us the secrets that are hard to know

waxen musk
#

"i feel like we are seeing power struggles"

#

NO SHIT HanniDevious

acoustic valve
#

its when you feel it, that's when u really know, ya know?

waxen musk
#

I feel nothing jeansdespairge

gilded tapir
#

i feel bad for the girls. it feels like they're the kids in the middle of their parents' messy divorce

unkempt roost
#

Man predicting what is already happening is not predicting bro

waxen musk
dry atlas
#

im not allowing the pics posted by hyein (and related tweets, articles) here or anywhere else

#

it's just gonna lead to fanwar

waxen musk
#

I think at least saying about the hopeful actual meaning (Haerin and Hyein being playful) is worth putting out there. But yeah let's leave that.

dry atlas
#

stop talking about it ashbash!!

unkempt roost
#

Anyone good in Korean here?

acoustic valve
unkempt roost
#

"대신 쏘스에는 그동안의 트레이닝 비용을 전달했다. " means that MHJ paid back the training costs right? Not that Soumu paid the training costs?

#

Idk why theseoulstory and tmikpop is translating the latter way

dry atlas
#

that's what i understand yeah

#

she got the trainees by repaying the training fees

unkempt roost
somber pumice
#

hello @waxen musk check dm

dry atlas
#

technically it's not false

#

source did pay for training costs WHILE they were under source

unkempt roost
acoustic valve
dry atlas
#

but with context,,,, yeah

#

mmmm meh

nimble stream
#

In other news, spotify stole from newjeans

dry atlas
#

critical thinking guys

nimble stream
unkempt roost
#

I'm confused with these translations lol

dry atlas
#

and reminder, get off this thread when it's too much

nimble stream
#

This is literally phoning

dry atlas
#

ok but off topic

ashen charm
regal frigate
#

Y'all is it true that every hybe group is going to disband?

somber pumice
#

no lol

regal frigate
acoustic valve
#

crazy ikr?

hoary frost
unkempt roost
#

Nah every kpop group is gonna disband

hoary frost
unkempt roost
waxen musk
hoary frost
#

today is 24

regal frigate
tiny peak
#

AKB hasn't disband yet

#

oh right that's not kpop

simple ledge
dry atlas
steep torrent
#

they found the email for the reporter that wrote "that" article lol

regal frigate
#

When is this gonna end 😭😭😭

#

I don't want every hybe group disband

waxen musk
#

lol

hoary frost
lucid yarrow
#

if bts was still around could they have solve this with a nice dinner

regal frigate
#

Invite them in

acoustic valve
#

I hope the press release is just Ador plugging NJ's Bubble Gum MV tomorrow, biggest promo W

waxen musk
#

tomorow? I wish

#

But yeah I just need them to give us some hope

regal frigate
#

Maybe 😕

serene cloud
#

It's 2 pm on the 24th in kr

#

So it might be any moment now

mild mist
#

'a legal legal person' - gotta love translation software

valid sierra
harsh doveBOT
#

:warning: Tweet with id 1782969879156380019 does not contain any media!

valid sierra
#

but doesnt make sense, mhj was given stocks which is more valuable

mild mist
#

Good on the members though, get those dollars

simple ledge
#

and those are estimations so who knows if it’s real

tiny peak
#

i think they meant you can't compare compensation, because she has stocks, which I don't think is counted

dry atlas
valid sierra
tiny peak
#

yeah that didn't. make sense at all

simple ledge
#

What’s valuable depends on what people want out of it

acoustic valve
# valid sierra i mean the reason why mhj want to set up her own company. it doesnt make sense b...

I mean, I think it's a fair assumption mhj does want to set up her own independent company. The issue with that article is somehow using NJ's income as a reason for why she'd want to. Comparing artist to CEO income is stupid, it should be compared to other executives under hybe, which that article coincidentally makes zero mention of. Also, MHJ has direct control up to a point on how much compensation NJ is earning for their activities, why would this be a source of complaint or jealousy for her? whether intentionally or not, a lot of the media are taking pro-hybe stances

acoustic valve
simple ledge
acoustic valve
hoary frost
valid sierra
acoustic valve
hoary frost
#

obvious mediaplay to put them in same light as 5050

simple ledge
hoary frost
#

mhj should have created her own company from the start even if it were nugu company with less funds, she could easily attract investors. there are a lot of examples out there. still there would not be current newjeans and i love my newjeans so im thankful that she created it in current form. 😂 idc what nj picks, i will support them and them only.

waxen musk
#

focus solely on the comeback? minjisus

hoary frost
#

teaser today

nimble stream
#

cool

waxen musk
#

i mean they have to but weird wording, obviously it's not only focus

simple ledge
#

I think people only want statements from mhj not ador lol

hoary frost
#

they want statement from nj to pick sides

#

they should just proceed as it is. hybe running one sided mediaplay

sinful arch
#

they just want something to hate the girls over

short laurel
#

Hi. I saw twter last night claiming gfriend disbandment on mhj. Is it true or false?

hoary frost
#

false

short laurel
#

Ohk

hoary frost
#

she did not have power to do so. gfriend stans will blame anyone but source music ceo

#

mhj also denied it two years ago that she had any involvement w gfriend. her only connection with source seemed to be plus global audition

short laurel
#

I thought they did blamed source music. Just now everything is blamed in mhj n hard to know which is true n which is false article 😭

lucid yarrow
#

when the dust ever settle and none of this stuff are true i hope she sue all those news sites

hoary frost
#

she will be blamed for global warming soon

short laurel
#

Scary how misinformation coming from these so called professional news sites

simple ledge
#

Last update on that is mhj needs to turn in her laptop and that’s it

short laurel
#

Ohk

#

Thank you

acoustic valve
valid sierra
#

crazy how mhj has always been blamed for absurbed accusations

hoary frost
#

sudden hyein/newjeans smear campaign is insane

lucid yarrow
#

we in kpop land eating strawberries can get you cancel

hoary frost
#

wth is kmedia even doing

short laurel
lucid yarrow
#

its clickbait season this is hottest topic the more fuel u can add to fire more view and whatever insider source uncles cousin dog have

simple ledge
#

mix in mistranslations and it’s a headache

hoary frost
#

this is officially the most promotion this cb has gotten so far

nimble stream
waxen musk
#

Ngl I’m finding it really hard to distract myself during this. Watch random videos listen to music doesn’t matter my brain is locked into thinking about this and it’s a problem.

hoary frost
#

it could develop in either way. the worst thing is they are young girls who entrusted their dreams to adults and everything they do or say now is used against them

valid sierra
hoary frost
#

none of the sides will back away and hybe wont shy away to get rid of them if it blows up and nj will not choose them. the thought of this just scares me

acoustic valve
#

just remind yourselves that no matter what happens, things will work out one way or the other and the girls will be perfectly fine. No matter what happens here, they can't remove everything they've already done and achieved. I'm sure any sensible person next to the girls will tell them the same thing, and fans should remind themselves too.

waxen musk
#

You’d think Hybe wants NJ all for themselves but now the attacks against them start…

lucid yarrow
#

on 25th it will be reveal it was hybe big april fools joke

hoary frost
#

but given how kmedia is moving, i dont think anyone cares about the girls or image anymore. they need to sue those journalists omg

acoustic valve
#

tldr; be positive, if for no other reason than it makes no difference eitherways

hoary frost
#

that's true. i hope everything ends in the best way possible for the girls, their mental health and their futures.

half knot
#

It's kind of amazing though if you really look at it from far back.

somber phoenix
#

exception is planning by Hybe

half knot
#

it's basically classic textbook hit piece after hit piece, HYBE really turned up their machines for this one for some reason.

#

What are they afraid of coming out that they are trying to damage ador, MHJ, NJ credibility to this level so quickly? Usually stuff like this is stretched over weeks.

lucid yarrow
#

i wonder if its not even hybe its other labels who see blood in water to stir shit up tinfoil hat

half knot
#

Maybe, but I don't think we can really look at any sublabel under HYBE system as truly independent.

hoary frost
#

they should have at least done this after audit results. if they planned it since last year, why pick such important time like newjeans comeback? it makes me disappointed

somber phoenix
hoary frost
#

kbunnies denied sending the truck

#

ibunnies got no time for that either

half knot
#

lol they really turning it up to 11 on all fronts for this one

nimble stream
#

imagine being a truck driver but a kpop truck driver

half knot
#

hoping to get the results they want through pressure campaign

hoary frost
#

real fans would only say that they support newjeans

valid sierra
white arch
somber phoenix
half knot
# somber phoenix

lol those messages look nothing like what kpop trucks normally say

#

Bunnies support HYBE as NewJeans' agency
Min Heejin, stop using NewJeans and their families
Min Heejin, stop slandering other artists immediately

#

yes totally legit bunnies writing that one.

blissful mango
#

hybe sending trucks to themselves HanniLul

flint trout
#

I need a summary of this

#

theres so manny to read😭

blissful mango
buoyant hamlet
#

Hybe is throwing a ton of money out to media to control the narrative

half knot
#

it's not the mediaplay that surprises me

#

it's the volume and the frequency of it within just 48 hours

#

it's a LOT from all fronts.

valid sierra
harsh doveBOT
#

x_ @NewJeans_ADOR <t:1713942005:d>

waxen musk
#

Get used to them doing things as normal despite how weird it feels

half knot
#

groups have had to act normal in far worse situations, like losing members out of the blue and having appearances the next day

ocean arch
#

Damn that's rough

neon kelp
#

how is it going here?

tiny peak
#

wishing HYBE would shut up for a minute and promote the comeback

half knot
#

wishing HYBE would shut up. There's so much paid articles published from so many outlets, it's saturating entertainment news and leaking into regular news.

#

and pitting fandoms against fandoms.

#

their mediaplay/attack strategy is just like their group debut strategy. saturate the market and public consciousness with their side and their side only.

#

fully aware that the other side doesn't have even a fraction of the resources to fight back.

tiny peak
#

yeah it's honestly upsetting, because newjeans reputation is affected

half knot
#

exactly, it affects everybody involved, but it affects NJ the most.

#

it's well poisoning at this point.

#

they're purposely leaving no way back from this. salting the earth.

#

I really don't get why HYBE would do that aside from just vengence or vindictiveness.

acoustic valve
#

still perplexed why hybe is taking this almost scorched earth strategy, especially when the company and group they're damaging still belongs to them, and still will at the end of all this. There's some big details behind all this that we don't know yet, or maybe we'll never know depending how this goes

half knot
#

That's my takeaway as well. There's more to this and they want to use this pressure campaign to crush any chance of credibility or time to respond for the other side.

#

Otherwise why go so fast and so hard?

acoustic valve
half knot
#

That's a fair assessment for sure.

#

HYBE already got MHJ's blueprints for at least a whole generation of kpop. They likely have already made many times what they invested into ador and newjeans, so it was worth it, and hybe knew she was worth it which is why they went out of their way for her.

#

but now, they can't have an eccentric free spirit within the corporate machine, that's a loose cog that can affect profits.

acoustic valve
#

she was a genius, just not at politics, which is arguably the single most important skill when it comes to powerful positions

orchid field
harsh doveBOT
half knot
#

the back shelf describes this person and their takes better than the content of the video

hoary frost
#

there are a lot of articles that try to say they are another 5050 and now hyein articles are pouring nonstop. even osen that usually parrots hybe have published article with similar title. its such a targeted mediaplay towards the girls themselves to threaten and pressure them

#

its same as attrakt too. they dragged 5050 image to mud, but all would be resolved as long as the girls would go back

#

hybe is doing same. they are intimidating them and turning public opinion against them knowing they are close with mhj, but if they choose hybe, they will spin the story and put out articles that uplifts them

neon kelp
#

it doesn't make sense tbh

#

what leaked documents???

#

and then mhj says illit copied newjeans

half knot
#

To be fair, anybody with eyes and ears within the kpopsphere already called ILLIT a NewJeans clone before and after their debut, whether loudly or in their heads.

#

but people thought this was expected and with ador permission given they were all in the same building and under the same umbrella company.

#

of course after the paradigm shift of newjeans success, a lot of inspirations and clones would come out.

neon kelp
#

mhj did tooked the same action before right?

#

when some other group copied newjeans

half knot
#

I don't think so, especially since none of them were really a threat to her group I guess.

#

This has been a long time brewing, we're just seeing it come to a simmer now out in the open.

neon kelp
#

well I saw a video that she tooked minor steps towards that

neon kelp
#

I was busy with coachella performance of lsf

#

and then this suddenly came

half knot
#

they're just having fun doing their jobs lol

#

they also probably knew this was coming well in advance

#

so plenty of time to mentally prepare

neon kelp
#

but even then I don't think anyone can be better then mhj for newjeans

tiny peak
#

yeah they definitely knew this was coming, poor girls, must be stressful

mild mist
regal frigate
#
TikTok

13.8K likes, 1181 comments. “#newjeans #illit #kpop #jpop #viral A Japanese interviewer asked her, "Have you ever been influenced by Japanese culture of the 1990s, such as Ura-Harajuku and Aomojikei?" She answered, "No.”

harsh doveBOT
#

:warning: TikTok Error: Internal Error: Unable to scrape POST data

neon kelp
#
TikTok

13.8K likes, 1181 comments. “#newjeans #illit #kpop #jpop #viral A Japanese interviewer asked her, "Have you ever been influenced by Japanese culture of the 1990s, such as Ura-Harajuku and Aomojikei?" She answered, "No.”

harsh doveBOT
#

:warning: TikTok Error: Internal Error: Unable to scrape POST data

regal frigate
#

Is this true

neon kelp
#

miso bot stopped working

acoustic valve
#

the similarities between NJ and Illit is only an issue because both labels belonged to hybe, if belift and ador were completely independent of each other, it's a total non-issue.

regal frigate
#

What about newjeans who copied Japanese girl group name SPEED

#

Is that actually all true

arctic sky
tiny peak
#

i don't know if it's true, but attention was literally a y2k concept

acoustic valve
#

even more of a nothing-burger, speed is irrelevant and from another era
The similarities between illit and NJ is an issue to Ador because of competition and the potential to hurt NJ's brand in terms of marketshare; not because they're similar in and of itself

tiny peak
#

i'm sorry to say but illit copied all aspects of newjeans debut, it's not a still frame here or there or musical similarities

half knot
#

newjeans came out blatantly as a 90's nostalga group with y2k fashion

#

surprise surprise they look like a 90's group

acoustic valve
#

Example: Imagine two hot dog stands opened next to each other and one copied the other's menu; not a problem
Now imagine the two hot dog stands belong to the same company, but that company owns 100% of one, and only 80% of another, now there will be a lot of issues that arise if they keep selling the exact same hot dogs, because the owner has complete control of both of them, but earns more from the one they own 100%; the minority holder of the 2nd hotdog stand will have legitimate concerns

neon kelp
#

u shouldn't copy anyone come up with your own ideas

hoary frost
#

if u actually watch speed mv, only similarity is stadium scene. rest is not even similar. jfjdkdkdkd

tiny peak
#

well copying worked, at least from a financial perspective, because they are quite successful

neon kelp
#

so does that mean illit basically didn't work hard enough??

hoary frost
#

thats not it

#

its not even their fault, but executives

tiny peak
#

oh no illit worked hard and their team too, very well done

neon kelp
#

whatever their company is

hoary frost
#

belift

#

bang pd is chief producer and brain behind it

#

he is involved in both concepts and music making

acoustic valve
#

i wouldn't necessarily even call it an issue with belift; they just doing their best and they did well. The main issue is with Hybe and the fact they control both belift and ador

tiny peak
#

yeah i'm trying to imagine if SM had sublabels, and debuted a group that was very similar to aespa in concept, styling, debut strategy, music

hoary frost
#

id understand if newjeans was like 10 years old group and hybe wanted their new group to have same concept as nj did during their rookie days but nj is not 2 years old. image overlap means they have same target audience means their brand value is divided

neon kelp
#

hybe loses

hoary frost
#

no one can stop conpanies from getting "inspired". kpop follows trends, but it is unethical when it happens between sublabels under same parent company when one group is active and still rookie

half knot
#

and when it is so ....... blatantly obvious

#

to the point that one confuses it for the other if you have astigmatism lol

acoustic valve
#

belift has no obligation to consider ador's concerns. Hybe on the other hand very much has obligations to look after ador's interests, obligations that ador think hybe failed to deliver due to Hybe letting belift develop such a similar concept. That's the crux of the issue

neon kelp
neon kelp
#

since they came up with their own ideas and concepts

#

and some company copies them

hoary frost
#

why is not such similarity between lsfm and nj? bc lsfm has concept that can easily draw line with newjeans concept

half knot
#

while it doesn't apply to kpop necessarily, there's something called design infringement, which is a type of IP infringement, and ILLIT/NJ case would qualify for it if they were other types of products lol

acoustic valve
torpid tinsel
#

the plagiarism allegations won't even come out if hybe tried to talk about it privately

half knot
neon kelp
neon kelp
#

just bcs it's kpop that doesn't hide their mistakes

hoary frost
#

at first when comparisons came out on kside everyone said it was noise marketing. tbh i dont think hybe had good intention towards NJ if they valued their brand IP

#

this would not turn out like this

neon kelp
#

I don't think it's mhj's fault atp

#

the whole blame goes on hybe

torpid tinsel
#

both's fault

acoustic valve
# half knot while it doesn't apply to kpop necessarily, there's something called design infr...

I don't think Illit comes anywhere near the high standard of proof it would require to prove intellectual theft or plagiarism. But it doesn't need to meet that standard for ador when the company copying you also belongs to the same conglomerate that owns ador. It becomes a matter of ethical concerns in regards to hybe's company interests and priorities, Quite independent of intellectual theft itself

hoary frost
#

yeah

#

she called out hybe's shortsighted operating system that focuses only short term profits HanniLul

acoustic valve
#

was funny and brutal ngl

hoary frost
#

i could never do that to my boss

tiny peak
#

yeah it's not wise to be so tactless with your boss 😭

#

as we can see

neon kelp
mild mist
#

Probably why they want rid of her so much

#

That and her stealing all the soap from the executive lavatory

tiny peak
#

but there was truth to what she was saying, HYBE is purely profit driven, and it shows by the way they've been managing their groups these days

hoary frost
#

i hope she hides NJ1 concept material and tracks before she hands over her computer to hybe

neon kelp
#

yea I hope so too

half knot
#

hybe is the very embodiment of hypercapitalism within kpop

neon kelp
half knot
#

our own little gigafactory of kpop

hoary frost
#

its wild how closely kpop artists and companies are tied together. they're essentially perceived as one body. something absolutely different from western industry where u dont even know which artist is under which label

neon kelp
#

I don't think they even have a label

#

as most of them are solo singers in

hoary frost
#

some are independent yeah but most of the big artists fall under big3 sony warner umg

neon kelp
#

I mean eastern

hoary frost
#

yea

#

warner music

neon kelp
#

well either way I'm eating a cake lol

mild mist
#

Cake is good

lucid yarrow
half knot
#

Stock options sparked HYBE’s fallout with subsidiary ADOR’s CEO. Min Hee Jin had ADOR stock options but felt that her compensation was too small and that taxes were too big. HYBE then allowed Min Hee Jin to purchase ADOR stock at a discounted rate. Still, the two sides could not come to terms.

#

HYBE kind of played themselves here, I don't think there's any coming back from this for either side.

mild mist
#

Judging from all the crap that's coming out, hybe desperately do not want to take this to court. Why? Couldn't say.

hoary frost
#

last year they said they granted stocks because of ador's achievements to motivate label and employees further

#

how quickly narrative changes

acoustic valve
#

oh yeah, it plays a part, but I don't think it's the main issue here between mhj and hybe. It's the norm to ask for more money; executives, and even many employees at all levels are in a constant state of negotiation with the company for more money afterall. I feel there's some ideological rift in terms of what they each think would be the best way to develop hybe going into the future. But this is all mere speculation afterall

half knot
#

Chosun Ilbo/Chosun Daily is a pretty reputable newspaper, a bit rightwing but they wouldn't report something the way a tabloid does without doing their due diligence

neon kelp
#

guys what if mhj becomes the next owner of hybe HanniLul

hoary frost
#

she cant even become owner of ador

half knot
#

HYBE will eventually be consumed by the Big 3 before they get too uppity on the world stage anyway

tawdry vessel
half knot
#

Big 3 being Universal, Sony and Warner

mild mist
#

I was about to say I don't see YG doing anything

neon kelp
#

all those cringe ass lyrics

#

and raps

half knot
#

they are orders of magnitude bigger than HYBE and if they see HYBE coming onto their turf too much, they'll destroy them and consume them 😄

#

like they have across most of the world already with hundreds of sublabels.

hoary frost
neon kelp
#

and that would affect every single hybe group

hoary frost
#

but K-pop accounts like 0.X% of world music market share. thats why bang pd complained that K in kpop was limiting

#

its not mainstream genre and will never be

neon kelp
#

BTS
TOMORROW X TOGETHER
ENHYPEN
ILLIT
LE SSERAFIM
NANA
BUMZU
BAEKHO(KANG DONG HO)
HWANG MIN HYUN
SEVENTEEN
fromis_9
TWS
ZICO
BOYNEXTDOOR
NewJeans
&TEAM
Yurina Hirate

so many groups damn

lucid yarrow
#

be funny if hybe take over sm soon with same tactic

neon kelp
hoary frost
#

hybe has shares in sm. they already tried

#

they have like 12 percent

tiny peak
#

the crazy thing is newjeans was making strides in making kpop mainstream, i know so many people who dislike kpop because it's cringe, but love newjeans

lucid yarrow
half knot
neon kelp
half knot
#

it's kind of funny looking back on this given MHJ is in half the video and she did all that https://www.youtube.com/watch?v=zbuAIAoBbO0

빅히트의 새로운 기업 브랜딩과 지향점, 신사옥에 대해 이야기합니다.
Here is our story about Big Hit's new corporate branding, our goals and our new office space.

http://hybe.co
http://hybe.systems

0:00 Introduction
6:03 New Corporate Brand Name
7:29 Organization
18:32 Mission & Vision
21:49 New Brand Identity
24:53 New Office Space
36:33 Closing

Credits:

[“HYBE: NEW B...

▶ Play video
neon kelp
#

I wasn't even born

tiny peak
half knot
#

you weren't born in 2021? 😭

hoary frost
#

theyre coming for nj parents

half knot
#

not the wisest idea

#

also that machine translation almost gave me a stroke

acoustic valve
# hoary frost

wow, truly disgusting, going after family members now. i spit on hybe's grave

neon kelp
#

they got no right to hate kpop
its another genre for music

#

just like pop songs

neon kelp
half knot
#

yeah big hit only became hybe in 2021

hoary frost
#

like parents of 5 families gathered and told ador to complain to hybe?

neon kelp
#

it seems so

arctic sky
acoustic valve
half knot
#

just import some funnel web spiders from australia, that'll be ador's counterattack

hoary frost
sudden frigate
#

What's new?

hoary frost
#

involving parents is nasty. they really want to paint them as greedy people just like 5050 case

neon kelp
#

what to expect newjeans are still teens
so it's likely they tried seeking help from their parents

acoustic valve
#

im not even on mhj's side, but with that article; I'm firmly anti-hybe, screw them. Trying to pressure and threaten NJ girls by slandering their parents in the media barely two days into this is some truly despicable shit

hoary frost
#

theyre saying parents made issue first

half knot
#

nearly 10% drop in 2 days in stock price

tiny peak
half knot
#

it's pretty vile behavior by any standard

neon kelp
#

screw them

half knot
#

and it just keeps going

neon kelp
quick wadi
#

I really hate reading this chat

neon kelp
#

it's not their fault

hoary frost
#

i hate reading new articles with ador and hybe in it

acoustic valve
tiny peak
#

like fine target MHJ however you want, but this is making me mad

neon kelp
#

mhj is not a object to be targeted lol

hoary frost
#

exactly

#

first girls, now parents

neon kelp
#

she is a person give her some dignity

half knot
#

this kind of press bullying when the other side really doesn't have the resources to fight back is just petty and domineering behavior

hoary frost
#

and public/knetz eating it up

#

i dont even want to check comments

neon kelp
tiny peak
#

yeah I stopped consuming any social media the past few days, it's open season on newjeans disguised behind concern about "problematic CEO"

dry atlas
acoustic valve
neon kelp
#

my god they keep writing hive and not hybe

dry atlas
#

oh it's a nothing burger nvm

#

just an update

half knot
#

mel you want to pin this one too

dry atlas
half knot
#

why does this need minute by minute update I will never understand tbh

#

just resolve it in house, these people are psychotic lol

dry atlas
half knot
#

it's one of the latest updates behind the reasoning why the fight started

#

and it's a reputable news source

neon kelp
#

why so suddenly when we are so close to getting a come back

I hate this sm

half knot
#

what if it's all a marketing ploy

dry atlas
#

why did you delete

#

or was that me

#

lol

half knot
vapid bronze
neon kelp
#

hanni's punch incoming for hybe

mild mist
neon kelp
#

daddy pham??

rain spade
mild mist
#

Just saying "Hanni Pham's da" wouldn't work

half knot
#

just send dani's dad and a crocodile as backup

acoustic valve
#

imagine one of the girls just decides to live a normal life and start uni after this
"oh, you're starting kinda late at 20, what did you do during your gap year?"
"not much, I was just a member of one of the biggest pop groups in the world for a couple of years" HanniLul

dry atlas
#

again, ping me if something needs to get pinned

#

i leave this thread sometimes for my mental health

rain spade
#

what's the differece with stocks and shares

acoustic valve
arctic sky
hoary frost
#

im so worried tbh. it was fine as long nj and their parents were not directly dragged in, but now what? 🙁

dry atlas
#

all i see is mhj greed

#

the mediaplay might have gotten me

hoary frost
#

welp McNewJeans

neon kelp
gaunt flame
#

All i see is two parties have their own agendas and interests, and since both parties couldn't get what they want, one side made it public and this shit happened

arctic sky
#

all isee is a spammer

torpid tinsel
valid sierra
#

after this, i dont want to see any "newjeans has no impact" comments anywhere

acoustic valve
#

newjeans impact; around 1 trillion won HanniLul

vapid bronze
neon kelp
#

but why with newjeans??
this didn't happened with bts

tawdry vessel
#

i hate hybe in every fibre of my being

neon kelp
#

when

hoary frost
#

military

neon kelp
#

that's military bcs they had to leave

#

like this situation happened with bts??

hoary frost
#

stocks fluctuate a lot when there are circumstances present that might hinder company's growth or reduce its value or smth like that

dry atlas
#

who was hybe supposed to feud with with bts

hoary frost
#

bts leaving for military means their main breadwinner is gone

#

hence it affected stonks

acoustic valve
neon kelp
#

and also jin is back now

dry atlas
#

going off topic there

hoary frost
# neon kelp not really

bts accounts 80% or more of hybe revenue when theyre active. im telling you something that happened like 1-2 years ago when new groups were not debuted and shareholders and potential investors thought hybe relied too much on bts and were not sure how it would perform in the future due to military. thats why stocks fluctuate

#

sorry for offtopic

mild mist
hoary frost
#

back to ontopic

neon kelp
#

I didn't knew that

#

I'm not into kpop private matters I just listen their songs and done

hoary frost
#

healthiest approach

neon kelp
#

and supporting them

half knot
neon kelp
#

but I'm here in the newjeans matter

#

since they are my fav

neon kelp
half knot
#

it was like 30-40% of their value lost in a month right after BTS casually dropped their hiatus announcement in a livestream

#

which is reasonable as HYBE was still 80%+ BTS revenue at the time

pulsar steeple
nimble stream
#

My grandfather knows bts

regal frigate
nimble stream
#

I mean as an example to how popular they are

pulsar steeple
#

Yall prob not gonna believe me but my cat knows newjeans

brazen ice
#

W cat

pulsar steeple
leaden stream
#

iirc bighit bought pledis before becoming hybe but i might be wrong

serene cloud
#

So no statement

#

I guess that's good

brazen ice
#

Ador said there will be no official statement today as they are focused on the comback

mild mist
#

Official ador statement - "go away"

nimble stream
#

Ador: "Im not real this isnt happening"

acoustic valve
# mild mist Official ador statement - "go away"

which is what hybe's response should be as well if they wanted to protect their own image, that is if they weren't relying on public opinion to affect the outcome of a disagreement that should be settled in court. All assuming hybe's claims have validity.

orchid field
#

mhj really asked for more money and bang rly just said im gonna fire u

acoustic valve
#

executives and employees always ask for more money, its the norm. Highly doubt that this was at the center of their rift. Although, I guess it's possible if she was asking many times more than what is reasonable

valid sierra
#

browsing twt made me realize, hybe stans really exists. like they always say "i hate hybe as well" but proceed to worship hybe

acoustic valve
#

reddit's worse tbf, then again, imo reddit is almost always worse

mild mist
#

It's bizarre

rain spade
hoary frost
#

great naming skills

#

hybe said they would prevent leaks yet are the ones leaking everything

#

i support ador independence lets go 🤷‍♀️

acoustic valve
#

hybe propaganda one after the other, I'm starting to think MHJ actually has a far stronger case than I thought and hybe is doing everything possible to make her give up before it gets there.
Or, this smear campaign will also preemptively cover Hybe's ass once they lose in court

hoary frost
#

mhj put out 2 statements and left

#

what does she have. theyre not doing anything and getting slaughtered one sidedly

neon kelp
hoary frost
#

ador statement on project 1945

valid sierra
#

personal doodle 💀

hoary frost
#

its so stupid to save such things on company laptops

#

if true ofc

old cypress
#

project 1945? lol

simple ledge
#

With all these leaks about what’s contained in the documents, if mhj wasn’t involved then she should have given up her laptop and make a statement about cooperating with the audit

#

There’s just gonna be more the longer she stays silent

old cypress
vale grove
#

Do we have any updates?

old cypress
#

check pinned i guess

ripe mango
simple ledge
#

Also mentions board meeting on April 30

vale grove
#

Okay. Praying for the best outcome for newjeans

old cypress
#

people are defending hybe saying that they paid newjeans 3M usd each so they're the nice people lol

simple ledge
#

Nah it’s more like what mistreatment can ador claim hybe is doing to new jeans if they earn 3M

old cypress
#

of course it's ador, it's just newjeans share of the profits

#

has nothing to do with hybe at all

hoary frost
#

if hybe paid, theyd pay them same as everyone else, but ador give nj equal amount

unkempt roost
#

Ngl

#

U guys are really assuming the worst extremes lol

brazen ice
#

watch them come to an agreement and nothing changes💀

tawdry vessel
hoary frost
#

mistreatment ador talked about does not refer to how ador treats newjeans

#

but plagiarism issue and brand value disruption

unkempt roost
old cypress
#

people think newjeans are employees and hybe decides how much they get paid 💀

ripe mango
#

they just got included for no reason

hoary frost
ripe mango
#

i wasnt supposed to reply to ur message btw sorry HAHAHAH

brazen ice
#

yeah both nj and illit just shouldnt be involved in thi

neon kelp
#

and hoping they come out of it

ripe mango
#

im worried for both they both just kids trying to achieve their dreams

old cypress
#

most labels have similar distribution ratios which is about 50:50 company:artist

#

(which is extremely generous)

ripe mango
#

misinformation

old cypress
#

kboo who is surprised

#

when will they get sued like pannchoa

rose dune
#

😬

hoary frost
vale grove
hoary frost
#

it also probably varies based on artists. bts probably has better ratio than txt

old cypress
#

anyway it's not relevant to the point

brazen ice
#

but from what ive seen so far, all of this started cuz mhj wasnt happy about her pay?

vale grove
#

While I agree I've been rewatching illits videos and find more similarities than I'd like to admit is kboo reliable? I'm sure they arent

old cypress
#

kboo is just clickbait

brazen ice
#

no ive heard theyre pretty bad lmao

old cypress
#

they will share a hot take written by a korean netizen on an obscure forum and say knetz think this

old cypress
simple ledge
old cypress
#

she always clashes with the suit people

brazen ice
#

true lmao

old cypress
#

the interesting thing about the stock agreements is mhj has a put option to sell her ADOR shares back to HYBE. If newjeans leave ador and she exercises her option, hybe will be forced to buy worthless ador shares lol

kind hill
#

Interesting

grand sapphire
#

With all the articles and evidence coming out, I’m actually afraid that if the worst case scenario happens to NewJeans, it would hurt me so much that I probably wouldn’t be able to follow K-pop for a while. Again it’s just my thoughts and we never know if it will get better.

neon kelp
#

guys what's with the negative thoughts

#

stay positive

#

or hanni will punch yall

grand sapphire
#

Yeah sorry I should be staying positive. Just a bit scared

rain spade
#

We're all in this together tokkilove

neon kelp
#

yep

tawdry vessel
hoary frost
tawdry vessel
#

whatever happens, i will keep supporting them

hoary frost
#

same

neon kelp
#

nothing will happen bad

#

only good will happen

regal frigate
neon kelp
grand sapphire
#

Same

rain spade
#

Same

grand sapphire
#

Let me delete Reddit and X for a bit for the sake of positive thoughts

old cypress
#

deleting reddit is always a good idea

neon kelp
#

I don't even go on reddit and x lol

#

those are brain rot

orchid field
#

Same i have to purposely stay off twitter

hoary frost
sudden frigate
#

Anyway, what's the latest?

simple ledge
sudden frigate
#

Just saw HYBE's latest official statement on NewJeans, says comeback plan go on as planned

neon kelp
#

atleast one good news

#

it's good they are not dragging newjeans into their mess

#

atleast from one side someone is acting like mature

sudden frigate
#

Meh, they started it but now they're acting like they care

#

Started as in, they aired the dirty laundry first

unkempt roost
rain spade
#

she's firing baaaack

neon kelp
#

damn let's goo

#

mhj finally attacked back

#

omg the x is the worst

#

At this point ADOR shouldn’t be making demands. I hope HYBE does what it does best and takes this to court

old cypress
#

yeah everyone is siding with hybe

neon kelp
#

wtf

vale grove
simple ledge
#

If she has nothing to hide then why not put the questionnaire publicly out there or return the laptop

old cypress
#

the laptop has her creative ideas

#

this alone is a valid reason to not return the laptop

simple ledge
#

Hybe isn’t looking through a company laptop they own for her creative ideas to leak

old cypress
#

supposedly but they won't pass the opportunity lol

simple ledge
#

Also since it’s company laptop anything on there is company property anyways

old cypress
#

it's ADOR's property not hybe's

neon kelp
twin cypress
#

Idk if mhj was really as shady as hybe says she is then she would be really stupid to be doing all her moves on a company laptop and email

old cypress
#

i wouldn't be surprised if she had all that stuff on her laptop

#

exploring exit strategies is normal as well

simple ledge
old cypress
#

too risky imo

#

illit next comeback would magically have the ideas that was in her laptop lol

simple ledge
#

She risks more by not turning it in

twin cypress
#

I doubt it cause then mhj can easily sue if they take her ideas

old cypress
#

but then she could very well delete everything from her laptop before turning it in

#

right click delete the incriminating documents and boom

hoary frost
#

Nothing can really be deleted

old cypress
#

ofc it can

cyan delta
#

It can all be tracked down still

hoary frost
#

nope it’ll all be found still

old cypress
#

how?

hoary frost
#

can be recovered

#

It’s 1s and 0s

old cypress
#

you just clean delete and that's it

hoary frost
#

im so surprised what even happened... is newjeans going to be fine..?

hoary frost
old cypress
#

even the nsa can't recover it and hybe is no nsa

silent spade
simple ledge
#

If she has nothing to hide then she doesn’t need to delete anything

hoary frost
#

nah, computer still saves it somewhere else and its recoverable

simple ledge
#

deleting is even more sus

hoary frost
#

yeah

#

i only heard today that there's smth going on...

#

when did it start like how and why

simple ledge
old cypress
hoary frost
neon kelp
hoary frost
#

ah... hope they all settle down :(

neon kelp
#

yea I hope so too

hoary frost
old cypress
gentle ridge
#

Oop

simple ledge
old cypress
#

"if you have nothing to hide then show your stuff" is the same logic the government uses to invade your privacy

neon kelp
#

yep

gentle ridge
#

Is everything sorted out?

old cypress
#

it's not even an independent audit, who knows what hybe will do with her laptop

neon kelp
#

but then ador could have some private files or smth

gentle ridge
neon kelp
#

danielle is laughing at hybe

gentle ridge
#

Ok

hoary frost
gentle ridge
hoary frost
#

anything she puts on the cloud can be tracked and also MHJ probably doesn't own her laptop

gentle ridge
#

Wild

neon kelp
hoary frost
#

i dont think so

neon kelp
#

mb

hoary frost
#

egos are the only things thats exploding here

gentle ridge
#

Is there updates

old cypress
#

yeah mhj kept saying that hybe has nothing to do with newjeans' success

gentle ridge
#

What is their decisions now

old cypress
#

just her opinion

#

she said it an interview last year and a few other times which is fair considering that ador is independent and she wants to take credit for her work

hoary frost
#

Doyoung Ahn, a researcher at Korea Investment & Securities, said, "Newgenes has signed an exclusive contract with Adore, and as long as Hive owns 80% of Adore, Newgenes continues to be Hive's intellectual property (IP)." He emphasized, “We have already formed a solid fandom through two years of activity since our debut, and we must consider that they are fans of New Genes, not fans of the producer (Min Hee-jin).”

Researcher Ahn said, “Both Hive and Adore do not want the New Genes IP to be damaged, so it is unlikely that the album activities scheduled to be released in May or June will be affected. Creative replacement will be necessary in the future, but the existing fandom and Hive’s management capabilities are unlikely to be affected.” “Considering this, there is no need to view it pessimistically,” he said.

Oh Ji-woo, a researcher at E-Best Investment & Securities, also said, “It is expected that Hive stock price will inevitably fluctuate for the time being due to this Adore audit issue, but with regard to the most important future activities of New Genes, New Genes’ exclusive contract rights belong to Hive.” He predicted, “Future activities, including the scheduled schedule, will continue as normal.”

Hive believed that CEO Min and others were trying to become independent from headquarters and began an audit of the management. He requested that the directors convene a general meeting of shareholders and sent a letter to CEO Min requesting his resignation.

In response, CEO Min denied the suspicion of an attempt to take over management rights, saying that the idol group Aillet, belonging to Belif Lab, another subsidiary of Hive, had raised the issue by 'copying' New Genes.

Reporter Lee Hae-june lee.hayjune@joongang.co.kr

[출처: dcnewsJ] '뉴진스맘' 민희진의 반란...하이브 주가 쇼크, 전문가 전망은

#

sorry if that is a text bomb, but I thought it was interesting

#

According to dcinside, the newjeans parents are standing with min hee jin

old cypress
#

mhj made them millionaires so i'm not surprised they're standing with her

twin cypress
#

You also got to think about the competitive nature of artists and think new jeans probably also don’t like illit if they see them as copycats

#

Not all artists in the industry are friends

timber shell
#

" dcinside "

#

not reliable tho

silent spade
#

As a result, ADOR has decided to announce an official position after sufficient discussion with the NewJeans members and legal representatives.
I mean at the very least in regards to the specific Issue of Belift and Illit I suppose NewJeans and by extension their parents are very much on her side. Doesn’t get more official than that.

neon kelp
#

they deserve it

silent spade
#

The least they’re involved the better for sure

silent spade
#

It’s from her/Ador’s very first statement back then

simple ledge
silent spade
#

Yes iirc

hoary frost
# silent spade > As a result, ADOR has decided to announce an official position after sufficien...

even tho mhj said this, since nj and their parents didnt make any direct statement their position remains unclear or at least ambiguous. in current state when public opinion and media remains under hybe control and influence, its better to stay like this. even if ppl will claim that not speaking = being on mhj side, they cant exactly be sure about it. everyone wants them to get involved directly, which should be prevented by all means atm

silent spade
#

I think there’s some confusion. They won’t take any position (as of now) in regards to this audit and what not, but they are, or were up to that point very much with her regarding the protection of their IP (as written in Ador‘s statement)

serene cloud
#

assuming her statement is true

silent spade
#

It would align with the insider reports though

hoary frost
#

we dont know how much information was disclosed to them or what they actually agreed on, so id rather not speculate

#

nj and parents is more sensitive issue and given hybe already using them in their mediaplay and trying to tarnish their image, its better for them to not fall for the bait

#

even if they agree mhj

silent spade
#

Whatever the case might have been, now with the shit hitting the fan, it’s definitely best to stay out of it

hoary frost
serene cloud
#

i really hope they are checking with some kr lawyers on their own if they decide to say anything

hoary frost
#

and good pr. dont let mhj write your statement. she is too harsh

serene cloud
#

she's actually terrible at communicating

silent spade
#

She got caught with her pants down for sure

rain spade
serene cloud
hoary frost
#

yeah, she should be short and specific and less dramatic. just facts no drama. more words you use, more it gets twisted

old cypress
#

mhj is too straightforward lol

serene cloud
#

someone who can tell them the possible consequences of everything that could happen

hoary frost
silent spade
hoary frost
nimble stream
serene cloud
hoary frost
#

well... HyeinTweak

outer bone
hoary frost
old cypress
#

yeah she has no filter

hoary frost
#

but she is very intelligent. my impression from the way she talks.

neon kelp
#

and the action she takes

#

and it's a good thing

old cypress
#

she's a no-bullshit type person which is why she clashes with suit people all the time

hoary frost
#

yeah...and she is woman

#

yknow... HyeinTweak

neon kelp
#

the confident is good guys
nobody should ever lose that

serene cloud
#

you can confidently drive off a cliff though

neon kelp
neon kelp
hoary frost
neon kelp
#

is that a bad thing?

serene cloud
nimble stream
old cypress
#

her being a successful woman does play a factor in getting people mad

neon kelp
neon kelp
hoary frost
gentle ridge
proud flax
quick wadi
#

Sigh

hoary frost
#

nothing djdjdj

gentle ridge
#

this making me hungry

neon kelp
#

well let's just hope everything goes well

gentle ridge
proud flax
#

@silent spade hello friend

silent spade
#

Ayo Evan

proud flax
#

i see you are here instead of rvcord ROFL

silent spade
#

Lvl‘d up to 3 just for this shit bonaoop

proud flax
#

idk if it was worth it

silent spade
#

Lmao

proud flax
#

discuss here or discuss it in rvcord, just gonna be straight yapping

rain spade
#

rvcord?

proud flax
#

red velvet discord, i’m sure they will have some opinions over there too because their group also used to be under mhj

unkempt roost
#

claiming sexism when there is none just diminishes the real sexism that occurs

vale grove
hoary frost
vale grove
#

I heard that minji at her schedule was very somber today, I'm assuming because of the stress of the audit

vale grove
#

Not entirely sure

unkempt roost
#

imo it's not good to overanalyse the girls behaviors during this period

#

if she smiles someon would say she's clueless/naive etc

vale grove
#

True but it's very obvious to see that it's out of character for her. Hoping it's not the case

unkempt roost
#

if she doesnt then someone would say she's mad

vale grove
#

True, only time will tell what's going on

upper solstice
white arch
#

hi chat, any news?

brazen ice
#

not really

#

meeting on the 30th ig

serene cloud
#

I wouldn't be surprised if things quiet down now

#

Plus it'd 3 am in kr so updates might occur in about 7 or 8 hours

potent lichen
#

I’ve read so much info on Reddit and twitter but I don’t even know what’s real anymore

#

Plus it’s been ‘translated’ so who knows if the translations are accurate

brazen ice
#

ive mostly just been looking at tmikpop on twitter

serene cloud
unkempt roost
#

There is so much speculation that taking all of them each with grains of salt would be incredibly salty

acoustic valve
#

mayb a few more grains on top

serene cloud
#

yeah you should go on reddit with at least that much salt in your pockets

quick wadi
acoustic valve
#

its the nature of reddit, it's good for creating communities and safe places, but for the same reasons it creates the most toxic brainwashed hugboxes where good faith discussion about any contentious topic is impossible

lethal hound
#

-하이브 측 지분 80%, 민희진 측 지분 20%..경영권 탈취 쟁점은?
-'민희진 사단'의 이사회 장악..민희진 대표가 노리는 건?
-경영권 탈취 의혹에 민희진 대표는 동문서답..아일릿의 '뉴진스 표절' 쟁점은?
-멀티 레이블에 대한 통제권 허점 드러난 사태..보완 없이는 투자자들의 우려가 쉽게 가라앉지 않을 것
/김현용 현대차증권 연구원

[제작진]
총괄 정호선, 기획 손승욱, 작가 이미숙, 라이브PD 유규연
영상취재 박승원, 음향 강소진, 인턴 조유진, 오디오 유재원

#하이브 #뉴진스 #민희진 #BTS
Copyright Ⓒ SBS. All rights reserved. 무단 전재, 재배포 및 AI학습 이용 ...

▶ Play video
serene cloud
#

what's this about

lethal hound
#

for Bilingual fans who wants to listen to financial expert's take on this matter. The speaker is from hyundai finance/investment researcher and ex 이베스트 investment researcher

#

the video is too long for me to translate but major news studios been reaching out to lawyers and finance experts for their take one this. They all say trying to stage a coup with hybe owning 80% share is low probability initiative

lethal hound
#

remember it was hybe who invested 16 billion won (appr 11-12 million$ USD) on her and creating a label giving her chance at her label

upper solstice
#

corporate korea being a boy’s club isnt an accusation

#

HanniSmirk 🪄

lethal hound
#

but accusing hybe of it and blatantly throwing that out with no evidence leading hybe to that is an accusation. Also not to mention although korean society can be patriarchy focused its still not petty and immature to attack someone soley being a girl

nimble stream
nimble stream
lethal hound
#

...? the video is in korean

nimble stream
#

I meant languages I speak

lethal hound
#

oh haha sorry should of said for korean speakers i guess

nimble stream
#

Actually im learning Korean I went to a Korean speaking practice meeting last weekend and I was the only one who came it was like a private tutoring lesson

lethal hound
twin cypress
#

its kinda crazy how k pop fans side with the big label more than artists. in any other genre, people support the artist against the big corporate label.

simple ledge
#

everyone so far supports newjeans the artists

potent lichen
#

The only ones I see rooting for NJ disbandment or downfall are fans of other groups who are happy to get rid of the competition

acoustic valve
twin cypress
acoustic valve
#

yep, a lot of people have implicitly chosen a side despite saying "I support the artists"

simple ledge
#

should have clarified then cause those are different questions and scenarios

somber phoenix
white arch
serene cloud
#

Any updates

acoustic valve
#

nothing other than a lot of editorials about the situation which are almost entirely critical of ador and the girls*. will let people come to their own conclusions why that is

cosmic sage
white arch
#

i know but

vale grove
# somber phoenix

Very interesting but how would one be even able to calculate this? Can u drop the link to the article

wet jewel
#

speculation

white arch
#

uh, what that means in kid words ChaewonStare

tribal sand
#

Hi everyone! What’s the tea now?

simple ledge
white arch
simple ledge
dry atlas
#

should i ban koreaboo

somber phoenix
tawdry vessel
arctic sky
#

what does this even imply? idgi

serene cloud
#

sounds like they got enough evidence to take her to court?

simple ledge
dry atlas
quick wadi
#

Ok let’s close thread

serene cloud
#

why close the thread

valid sierra
#

its joever?

serene cloud
#

i mean there might still be more news to discuss on this matter, it isn't really over yet

arctic sky
#

ya don't

#

it aint over till its over

white arch
#

wait what, what happend

lofty compass
#

Do you guys really think illit copy NewJeans?

white arch
#

WHAT IS GOING TO HAPPEND NOW

white arch
valid sierra
#

i guess its newjeans from hybe now haerindespair

serene cloud
dry atlas
serene cloud
#

and they are going to file a lawsuit against her today

tawdry vessel
#

no more i love newjeans from ador

dry atlas
#

do you not know how to read

white arch
white arch
tawdry vessel
#

mhj and the girls can still get back together once the hybe contract expires

tawdry vessel
vale grove
#

Oh I'm so stressed

acoustic valve
#

good, let this go to court. At least it will be based on facts and evidence, as opposed to whatever hybe has been doing the last two days with their continuous leaks and statements to the media

waxen musk
#

After all the attacks on the girls...

glad wigeon
#

No more phoning live, welcome weverse live

waxen musk
#

Phoning is still built on top of Weverse and owned by Hybe. They could force them to change but they also don't necessarily need to either.

#

That's the least of everyone's worries lol.

glad wigeon
tawdry vessel
#

im more worried about the songs and the girls not being treated well

waxen musk
#

They've said at least a couple of times now things to the degree of what I quoted above but I struggle to believe them. jeanssadge

old cypress
#

lol the put options strategy

#

i need a better translation of that kakao convo though

glad wigeon
#

Ador will of course focus on newjeans, while hybe I don't know if newjeans will be their priority

tawdry vessel
#

it's not over, the girls and mhj could still reunite, we just need to wait for a few years

upper solstice
#

IT’S OVER

waxen musk
#

I can only hope Hybe treats them well but these past few days have destroyed any faith for that. I will assume MHJ is gone. I hope all evidence in court shows us the truth.

upper solstice
#

we’re never getting the full length album mhj cooked up

drifting scaffold
#

That album is most likely nearly finished if anything

#

Even if there were a change in creative direction due to mhj's dismissal, it wouldn't show until next year

glad wigeon
#

MHJ will lose if this continues in court, Hybe has money and power

slate yarrow
placid rose
#

any official news? im lagging behind by a day

old cypress
#

as everyone expected, mhj is indeed looking to get out

glad wigeon
drifting scaffold
#

Across this whole mess, the one constant is that NewJeans' comebacks will not be affected

vale grove
#

I would say maybe some time could be bought but not much if the judicial system is anything like Americas. Which I'm sure it's not

slate yarrow
#

I hope they aren't forced to do other changes

#

I'm also a tad worried of their future creative direction/concepts but idk

vale grove
#

Honestly planning on just waiting until the full album is out and see how things go from there.

#

After these next three releases we can judge how things might pan out

proud flax
#

the group already released enough music to have established a signature sound, i don’t think the music will suffer much

old cypress
#

they'll be fine, they'll be like any other group

#

riize lesserafim ive aespa they aren't that bad are they

serene cloud
#

not enough is known to say what direction they will go... mabye they try to retain 250, frnk, etc

drifting scaffold
#

Producers probably are unaffected

vale grove
#

Well I think the point is the group is very sm ent like in the fact that their groups play around with sound and concept, I'm just worried NewJeans will have a "formula" and not stray away from it, keeping the girls from being creative. But like y'all said we have little to no info

old cypress
#

250 only got in because of mhj so idk if he'll stay

vale grove
#

To be fair that doesn't mean they will kick him bc of his ties to the mhj, they know he's insanely talented

dry atlas
#

if you don't wanna read korean at least read the english description beside each link

old cypress
waxen musk
#

The annoying thing is as much as Hybe has destroyed literally any faith in them over two days, I think they can put out "product" with NewJeans that will be successful. I care about the girls more though. Hybe say they care about them but like I said these last couple days, at least the media has caused harm to them. (How involved Hybe is with this harmful media I can only wish is minimal.)

vale grove
#

That might depend on how close he is w mhj

old cypress
#

their label BANA has been founded by a friend of mhj from the sm days

vale grove
#

If he feels she was wronged by the company he may want to cut ties, but if he still values the art of newjeans as a concept I'm sure he would want to stay

#

We can't say tbh, it can go either way

old cypress
#

the art of newjeans is min heejin

vale grove
tiny peak
#

ADOR was a creative company, HYBE is a k-pop factory, I can't see things being the same in output

dry atlas
#

ok mhj is ousted
she moves to BANA so BANA is now music + creatives
ador hires BANA as outsourcing like the givers
it turns out like 5050 again
NJ DRAMA PART 2 ELECTRIC BOOGALOO

waxen musk
slate yarrow
#

hopefully the new creative direction of njs keeps up with their concepts

valid sierra
#

since there was a breach of trust, i think ador's creative independence from hybe will now also be terminated.

old cypress
#

the 2nd line is puzzling,i feel like the blanked word is newjeans

serene cloud
#

especially after what just happened

waxen musk
#

Expect less new concepts and more of what has worked in the past.

#

That's the "safe" option for Hybe.

#

Or for them to chase Western trends.

old cypress
#

if you like other kpop groups you'll be probably fine

#

99.99% of kpop fans aren't really picky

dry atlas
#

guys talk to me in iucord if you're there

waxen musk
#

Yeah I like the music Hybe puts out. It's just Hybe themselves cause me pain to even say that lol.

dry atlas
#

only place you'll see me in

waxen musk
#

I don't know why I'm resigning myself to a NewJeans under Hybe. We still don't know the final outcome.

slate yarrow
#

I still hope hybe keeps up newjeans' future concepts

slate yarrow
ocean arch
waxen musk
#

When I say "under Hybe" I just mean "not with MHJ" (whether that means under Hybe or Ador, it's just labels at that point without MHJ).

west osprey
#

night and day