NJZ Updates and Discussion

[left crow]

So not everyone will see each other

They can once their schedules overlap on one building

[old cypress]

yeah no shit lol

[left crow]

Hybe owns pretty much everything at this point that any company under it can’t say they copy our content or concept

Because again they are under one family which is hybe lmao

[old cypress]

no but from the beginning hybe was intent on making a newjeans copycat as we could see on runext

[left crow]

So sucks for you if you want y2k then another company that’s owned by your boss copies your y2k concept

[old cypress]

personally I think that MHJ should just accept that everyone else is gonna copy her and she should just keep coming up with new things

[left crow]

This is why you don’t want to work on under this conditions under a company only looking at money lol

[simple ledge]

Yeah sucks to suck. Could have spent the energy continuing to be a leader in concepts

[outer canopy]

Yeah everyone say bye to MHJ I'm pretty sure it's not gonna end well

[simple ledge]

Even if mhj stays, a lot of other companies are gonna be wary she’ll bite back and not want to work with her

[left crow]

Tbh I wanted to believe in Mhj making newjeans without the help of hybe but she either had to use everything from her own pocket or under someone

[unkempt roost]

regardless of whatever MHJ thinks about ILLIT, attempting a coup/leaking confidential info is not the right way to fight back. If Hybe can prove that she did what they said she did, MHJ loses

[left crow]

Because 1 or 2 happens if you do it all on your own, you fail and be in debt or you win but everything is yours lol

Yup

[old cypress]

I misread, i deleted the message lol

[simple ledge]

There’s been timelines of when she used source music resources and what eventually led to ador

[outer canopy]

Replace MHJ with a good CEO please 🤕 that won't mess up the creative direction 🤕

[old cypress]

she is the creative direction

[lethal terrace]

The claim she seems to be making is that they copied her with ill intent? Like sure anyone can take inspiration and everything she makes is owned by the parent company but if they were deliberately trying to compete in the same market share then that’s where it makes sense to question their actions and intentions

[left crow]

You do realize mhj isn’t like a millionaire lol, some people can be rich in assets but not in money rich

[nimble stream]

she is millionaire in won

[simple ledge]

Of course I realize that. If she had the money she wouldn’t be under hybe

[left crow]

Yup

[blissful mango]

https://www.youtube.com/live/7OVcXntpgJc?si=qjPaRYr7Jg8uBXBX

[simple ledge]

She would have made her own company and do whatever she wanted

[outer canopy]

They have other staff as well...It's all about whether or not a new CEO would try to get in the creative direction with their own ideas.

[simple ledge]

She’s been in the industry long enough to have followers and connections

[blissful mango]

any translators 🥹

[left crow]

Still good but again to be actual millionaire from the beginning is not happening unless you were born into a millionaire household who has assets and actual million money in banks and cash

[old cypress]

illit competes in the same market as newjeans

[placid rose]

the only thing i understand is 'Min Heejin'd coup d'etat vs BSH

[outer canopy]

Regardless I don't want Bang PD to handle Newjeans

that would piss me off so bad

[left crow]

He won’t

[unkempt roost]

man i wished they didnt use the girls' footage in that news reporting

[left crow]

He will just hand off newjeans to a random ceo

[nimble stream]

a million won is like 700 dollars

[outer canopy]

Idk. Who knows, maybe he'll try and get involved, since he was involved with Illit's debut album

[placid rose]

i still want MHJ to remain

nj could change concepts and philosophy under new management which is dangerous

[left crow]

I’m talking about $ millions, coz I know it’s trillions to be an actual millionaire in Korea

[outer canopy]

Yeah no. Unless she remains as a creative director, I don't see how it could end well. And she seems keen on not stepping down from her position as a CEO

[old cypress]

Without her it's not newjeans anymore, she is pretty much newjeans's 6th member

[outer canopy]

As long as they don't fire the staff, it should be okay.

[nimble stream]

Girls should play both sides to always come out on top

[left crow]

Don’t give the members ideas lmao

[unkempt roost]

100%

[left crow]

The girls should stick to one side that should benefit them

[nimble stream]

lol

[left crow]

Oh damn lol

[unkempt roost]

poor txt, tws, enhypen, fromis_9

[outer canopy]

Yeah well she's not the one doing all the job. FRKN, 250, Erika de Casier, Shin Wooseok... They have entire teams dedicated to what creative direction NJ should follow. Unless the new CEO gets too involved, MHJ can be replaced. She's only essential for everything to go smoothly and because she's not afraid to experiment, but you guys are acting like she's doing the most and as if what she did wasn't wrong here

[nimble stream]

they are reporting on nj comeback

[somber phoenix]

Translation: Min Hee-jin’s ‘takeover attempt’ coup d'etat? vs. What started with Bang Si-hyuk's 'copying of New Jeans'?..'K-Pop Kingdom' Hive-Adore clash (Issue Live!!)

[placid rose]

Min Heejin's coup d'etat

[lethal terrace]

Yeah as a K-pop group but I meant more as in target audiences, goals, concepts. To me they are different music propositions but maybe to her they seemed like planned direct competition. The thing is she’d have to prove that and idk if that’s possible

[old cypress]

You're underestimating her role I think. Suggest you read up on mhj past endeavours

[outer canopy]

MHJ is just clearly wrong here and I'd rather have NJ's concepts change slightly than them losing all funds and be blacklisted and this and that, so I hope she leaves and NJ stays since it seems it's how it's gonna end

[placid rose]

which is a wild statement for the headline

[simple ledge]

It’s cause some people really think mhj is newjeans mom or 6th member and have a weird para social relationship with her too

[old cypress]

No they're the same, a lot of people think that illit is a MHJ group

[somber phoenix]

the issues are still unsolved:(

[left crow]

Wait why are you all assuming newjeans gets axed? It’s just mhj alone

[old cypress]

it's true though, you can just look at what the members are saying

and the whole creative process behind their debut

[left crow]

If newjeans is going to axed or whatever all these comeback and concerts would started to be out of the question lol

[simple ledge]

Exactly what i mean by weird parasocial relationship lol

At the end of the day mhj is an employee

[left crow]

All of these will still go on even without mhj anymore

[old cypress]

I don't think you know what parasocial relationship means lol

[left crow]

But no promotions will happen when newjeans do their comeback

[outer canopy]

She has a significant role yes, but you guys are also underestimating the role other staff have in ADOR. She makes the important decisions, but when it comes to the creative process, other people also fuel her ideas and vice-versa. Which is why I'm saying it should be fine unless they fire the staff (especially since many of the staff are people she brought from SM, thus probably sharing the same ideas as her conceptually)

[simple ledge]

I don’t? Then why are you defending mhj so much and not newjeans lol

[simple ledge]

I thought they haven’t cancelled anything

[old cypress]

Obviously she has a whole team helping her, but if she's gone it won't be the same thing 100%

[left crow]

They won’t cancel comeback but you think they’d let newjeans go out in public to be flashed by all news reporters?

[outer canopy]

well she's gonna go anyways so 🤷🏽‍♀️

[simple ledge]

Isn’t Danielle still in Taiwan on her schedule?

[left crow]

They will for sure not do a promotions like going to broadcast stations

[blissful mango]

dani is in public tho

[nimble stream]

minji too?

[old cypress]

I'm not defending her i'm just presenting how things are

[outer canopy]

Dani and Minji went out for fashion events

[hoary frost]

So if the documents are real, they’re cooked I assume

[left crow]

Well that’s a given coz you do realize the thing happened while she’s out of the country

[unkempt roost]

Mr A/ VP L basically confirmed that the document is real but it's not sufficient

[left crow]

It’s just been a few days lmao not like this has been happening for weeks

[nimble stream]

hybe will bail them out but creative-wise things will change

[hoary frost]

I saw that but it seems sufficient no?

[hoary frost]

that’s the worst case

well not worst

[lethal terrace]

I think it’s more about what they intended. If there’s internal inspiration boards and NJ MV screenshots make up 90% of them then yeah I might believe the claim that they were intended as direct competitors. Otherwise, I see it as trend influences that people are perceiving

[left crow]

Also newjeans can be outside of the country, and don’t be bothered by news like this..it’s not like Taiwan is obligated to ask Dani a question about what’s happening to her boss and hybe lol

[nimble stream]

ADOR and NewJeans should move to Australia and start promoting there

[outer canopy]

ADOR seems to have already planned the upcoming comeback and probably the one in the second half of the year, so the creative direction, if it does change, shouldn't change until next year maybe

[hoary frost]

It still sucks though.

[old cypress]

doesn't help that it's a hybe group and hybe intentionally blurred the lines in their mediaplay

[left crow]

Unless of course the powers that can change that is hybe

[unkempt roost]

1. He's just exploring possibilities, if he doesnt act on it I doubt they can charge him on it. Thinking about certain things is not a crime. (then again, it doesn't matter legally, HYBE has the justification and power to oust him just for thinking about coup cuz it's not a legal case)
2. If Mr A really did not discuss the doc with MHJ etc, then it only incriminates Mr A, not MHJ.

[left crow]

People can be assholes, if I’m bang pd and I hate mhj. Oh well I know who to put in the dungeon just coz I can.

[outer canopy]

I think they'd be stupid to do that. They gave MHJ creative freedom because that's what she's valuable for, so they should at least follow her future plans for NJ even if she's gone

[valid sierra]

best case would be hybe selling newjeans to another company. but they might be subject to a tighter schedule to compensate for the buy out

[left crow]

People change you do know that

[outer canopy]

it's not the best case at all

[unkempt roost]

owh i assure you that's not the best case scenario lol

[old cypress]

exploring possibilities and identifying threats is really the ABC of business management

[outer canopy]

the best case realistic scenario would be NJ staying with Hybe, and their creative direction stays the same because the new CEO replacing MHJ doesn't suck

[left crow]

As someone who experienced something like this scenario, I let go of anger and not be consumed by evil intent. Karma happens, so all bang pd can do is let things go if he’s like me lmao.

[unkempt roost]

u guys like to shit on HYBE cuz of all of the things u read online from the antis and the haters, but no one seriously thinks that there is a better company than HYBE if you want a successful group

[hoary frost]

based on opinions on forums/ksites tbh, there is a lot of pressure on newjeans and its like people want them to make statement immediately. they are taking analyst reports about newjeans contracts and existing options as matter of fact and even dragging them with assumption and hybe/mhj statement that they support mhj is not helping either. i dont know what else could turn public opinion around, but nj is the one thats taking a damage and getting dragged and compared to 5050.

[torpid tinsel]

f capitalism

[left crow]

I’m not shitting on hybe lmao, I know who has the money to feed me if I was mhj.

[unkempt roost]

not really referring to u

[old cypress]

it can't stay the same, because people like shin wooseok will stop working with newjeans as these art guys only agreed because of mhj

[lethal terrace]

Yeah I do think she could argue that but until I see more evidence I’m keeping my doubt for both sides

[hoary frost]

given nj has minor members, i hope parents are level headed about this situation

[left crow]

In my case I wouldn’t even do something to hybe when they wholeheartedly supported to be ceo and allowing creative direction

[nimble stream]

Even better: no sufficient evidence found to kick out MHJ, bye bye Mr. A, MHJ apologizes and they move on...

[unkempt roost]

honestly this is base case scenario lol

[unkempt roost]

shit title

[torpid tinsel]

unprofessional journalism

[nimble stream]

tabloid

[kind hill]

Why are they bringing up the issue? Ass media

[outer canopy]

Well, you don't know them personally, do you? Sure that's why they accepted, however it wouldn't surprise me if they got attached to the group, especially after working regularly with them, and continuing to work with them would set them for life.

Shin Wooseok had already planned on stopping anyways

[old cypress]

People don't understand that newjeans has more "street cred" when it comes to art compared to any other group. Newjeans is the only kpop group that isn't being dismissed as shallow mainstream pop

That's the only reason newjeans got all the crazy people working on it. This will be gone with mhj

[hoary frost]

a lot of kmedia did in titles

its better than nj image being ruined bc of mhj

I can hope that yemin kim who is creative director remains

[kind hill]

Yeah, i saw it. There are PLENTY like why do they need to bring it up? Minji has nothing to do with the issue.

[hoary frost]

clickbait

[hoary frost]

i assume yemin does not have shares in ador

[kind hill]

And after the show, there are many reposting the PICTURES and making up sh*tty ass TITTLES.

[hoary frost]

and even if she is mhj's person, she can be trusted to take over

[hoary frost]

happened same during noodle thing

they are trashy journalists sorry

[outer canopy]

News outlet are rarely ethical

[kind hill]

Yeah. Bringing up such topics that doesn’t even have to do anything with them is so unprofessional.

[outer canopy]

gotta say thank god pannchoa is gone during this controversy 🤣

[kind hill]

Hopefully they take it down or change the titles.

They are a pretty big media too. Such ass journalists.

[rain spade]

feels badd

[old cypress]

kboo does the same thing anyway

[rain spade]

funny how news dont do the same thing with dani in taiwan

[waxen shell]

This is drawing examples from other famous cases who have broken free of contracts in their own respective countries. Make no mistake, a comparison isn’t pulling into a fight. It’s showing ther has been precedent in the past , and that is just discussion. Not hate. It would be wise to understand the difference between polite discussion of facts and outright hate. This is a discussion. Not hate towards other artists.

[waxen shell]

Oh I forgot about them. 0.0 good point

[simple ledge]

It’s not when Taylor Swift didn’t break free from any contracts

[waxen shell]

The girl’s professionalism has won them@plenty of talented people making connections over almost. 2 years of working with various people. I think we give MHJ all the cred and the girls have likely formed great connections and are in good hands in hybe. I refuse to believe MHJ is the sole reason they were successful. She’s not that special no offense.

[old cypress]

refusing to believe = it's just your opinion

[waxen shell]

let’s remember the girls have been around the world a few times. Know many famous and talented people and there will be line of pretty good people waiting to work with them

[old cypress]

mhj has always been someone who disliked how things were handled in kpop and its shallow nature and she made a lot of connections with people who were likeminded

[waxen shell]

ok

I mean that’s your opinion. I however have faith in the 5 girls beyond their creative director. That’s just me though. I think they will be able to be doing their thing minus her. Will it be different? Sure. But newjeans can mange regardless. They have had teams , not just MHJ who also do many things. The show will go on. 🙏 ( respectfully ❤️) I LOVE NEWJEANS

[gentle ridge]

who’s creative director?

[waxen shell]

She has had problems with every agency she’s worked with for like the last 20 years. She seems creative and smart but also difficult to work with and has a history of being a liability

[simple ledge]

MHJ

[old cypress]

because every agency pushed for conformism and easy cash

[hoary frost]

she only worked with sm.

she worked for 15 years in sm

[old cypress]

mhj is a bit of an elitist who fundamentally dislikes kpop but believes the genre has a great potential

[hoary frost]

yea

[old cypress]

but nobody let her do what she really wanted so she created ador

[waxen shell]

She’s a problem by harming two groups now for her greed

Not a fan of what I’m seeing 😢

[old cypress]

it's a hybe and mhj problem

[waxen shell]

That’s fair 🙂 also what the thread is about . 💕

I think I’m just like. This news is so. It’s a LOT

[old cypress]

worst case newjeans becomes a normal kpop group which is fine for 99% of ifans

[waxen shell]

I jjst liked last week before any of this was a thing. Simpler times

[old cypress]

they might even get lore for the first time ever, who knows

[waxen shell]

I think if they can keep their production value high they have a good chance.

[old cypress]

probably won't be able to, the corporate people will get their hands on everything

[waxen shell]

Well I will keep the hope alive ✨

[old cypress]

positivity is good

[waxen shell]

I think we all agree we love the group and hope to see them keep thriving. ❤️✨

[reef dawn]

Realistically they'll be fine

[waxen shell]

It’s this or I panic 😅

[reef dawn]

I really dont think theres anything to panic about

[waxen shell]

it’s hard lol (but I will keep trying to not!!!)

[simple ledge]

It’s all still he said she said right now so nothing to panic

[rain spade]

Who's sad?

[waxen shell]

Well, not me not yet. 😆

[half goblet]

is it over guys

[timber shell]

sadly, no

[hoary frost]

no

theres even more hybe drama

[tribal sand]

wait what

[tribal sand]

what drama is there nowwwwwww 😭

[proud flax]

please behave.

[tribal sand]

Oh ddammnnn

[hoary frost]

we are behaving evan.

[proud flax]

-rule3

[tall dew]

Keep channels on topic. Each channel has a description; please follow it.

[proud flax]

[hoary frost]

oh well

[tribal sand]

My bad I instigated it

[kind hill]

Oh hi riri

[hoary frost]

who u

[regal frigate]

I don't know why this year and month is so bad

[kind hill]

Ouch okay

[hoary frost]

2024

[tribal sand]

Newjeans and hybe drama wilding fr

[regal frigate]

Yes that's what I mean

[hoary frost]

uuuuuhhhhhh whooo are yiu

[regal frigate]

True

[kind hill]

Timzicles

[hoary frost]

OHHH POGI

[kind hill]

LMAO

THAT CAUGHT ME OFFGUARD OKAY

[regal frigate]

Guys plz tell me when is this gonna stop

[kind hill]

Hmm no idea

Its gonna be a long battle

[proud flax]

it will stop if you dont think about it

[hoary frost]

once she goes to jail

[regal frigate]

I haven't get to chance to meet Hanni and my other bias

[tribal sand]

LMAOOO

[tribal sand]

The group will be fine

[regal frigate]

Are you sure? I posted about it on weverse

[hoary frost]

what are you yapping about

[tribal sand]

y'all the group should be fine mbad wrong wording

[kind hill]

Yeah, its the company ceo, not the girls so theyre gonna be okay

[regal frigate]

I hope so

[tribal sand]

Exactly

[hoary frost]

this is affecting newjeans future plans

also illit's

[tribal sand]

The girls may be affected that is true, i think as of right now they are okay

[hoary frost]

oh ur wrong

[kind hill]

Theyre not okay mentally, i mean that they are nervous for their ceo

[tribal sand]

Right now dude their future plans will be altered. Someone was saying yesterday that their comeback plans are still gonna go on regardless

[dry atlas]

don't bring other drama here

[tribal sand]

Ofc ofc, I'm referring to their plans /comebacks

[hoary frost]

ok

[kind hill]

Ah i see i see, mb

[serene cloud]

hybe ceo said the ador staff should contniue working on the cb

but who knows what can happe later

[hoary frost]

okay good

[mild mist]

A lot of the next release will already be done or at least at an advanced stage of planning

[tribal sand]

Yup that's what I would assume they would need to focus on. Everything has already been planned, their comeback shouldn't be delayed.

[hoary frost]

its a high chance it might but dpends

[half goblet]

what u guys gonna do if nj disbands 😨

[drifting scaffold]

Wake up from the nightmare

[regal frigate]

I'm crying, never ever to seen Hanni again

[half goblet]

:(

[simple ledge]

Groups have disbanded but still stay in entertainment

[hoary frost]

cry

[south vale]

keep it in my memories and never watching kpop again

[simple ledge]

They don’t have to completely disappear if they don’t want to

[regal frigate]

Ok ☹️

[proud flax]

i will blame it on you

[regal frigate]

If le Serafim disbanded, Im changing my wallpaper forever (maybe)

[half goblet]

what will u change it to

[regal frigate]

Idk

[tribal sand]

i would get so so MADDDD they do not deserve it. i think its a stupid thing if they did that(hybe) cause if they disbanded one of their most popular groups they finna get attacked by the fans

[unkempt roost]

new jeans is very far from disbanding

[half goblet]

it might happen u dont know that

[tribal sand]

hybe wouldnt

[unkempt roost]

the whole reason there's this dispute is because they are so valuable that everyone wants a piece of it lol

[regal frigate]

I used to listen to their songs since February from a year ago when I was in middle school

[tribal sand]

guys if you were a company would you keep the group that is still rising on the charts or would you disband it and recieve the backlash from the fans?

[unkempt roost]

tell them to source music self burn

[tribal sand]

sure they dont care abt the backlash, but it damages their rep fr

if they damage their rep, maybe like investors or ppl who help support them are gonna wanna not be associated with them

[hoary frost]

which fans? 5 bunnies? all hybe fandoms are on our *ss

[simple ledge]

this has happened to every survival group that disbands

[tribal sand]

bro what happens when nwjeans disbands, what happens to this server

[tribal sand]

ss?

[hoary frost]

[tribal sand]

but newjeans isnt a survival group

[regal frigate]

Just keep it active

[rain spade]

🍑

[simple ledge]

maybe we can hope for reunions if they disband

[tribal sand]

those groups are supposed to be disbanded, thats the whole point for them, newjeans is an actual group.

[unkempt roost]

chill everyone lol we're stretching pretty far from the audit situation now

[tribal sand]

as of right now, we can only wish and hope for the best for nwjeans, and illit.

[tribal sand]

yeah time to go back to the convo lol

[proud flax]

whole lotta YAPPING

[tribal sand]

my bad seiii

[proud flax]

im not sei.

[tribal sand]

ur name is sei

in the server :,)

i didnt know that your actual name u go by isnt sei, thats why lollll my bad

[proud flax]

sei is my........

[hoary frost]

You’re talking out of your ass

[simple ledge]

reunions happen even for other actual groups but let’s not think about them being disband

[regal frigate]

Guys the random church in front of my house is blasting out loud ass music help

I CAN BARELY HEAR THE MUSIC AND THE BEAT OF THE MUSIC IS ALMOST MAKING MY HOUSE AN EARTHQUAKE

[simple ledge]

Blast back newjeans

[regal frigate]

I don't have a big ass speaker

I think the music stopped already

[hoary frost]

why is a church blasting music lol

[upper solstice]

I’d like to get Jon Batiste’s thoughts on this situation

[torpid tinsel]

be who you are

[upper solstice]

Perhaps he can leverage some of his connections with Coca Cola and UMG to have this resolved peacefully

[hoary frost]

i own coca cola stock

cuz of newjeans

[vale grove]

No it won't.

[neon kelp]

Man u are cold as hell

Get some heart

Stay positive all the time

[ripe mango]

so what did I miss

[half goblet]

min heejin vs bang pd who win

[sinful arch]

hyein, she should be ceo of hybe and ador

[upper solstice]

bang pd can simply consume mhj

but mhj looks like she’s agility maxed

[sleek crest]

me

[half goblet]

i could take u in a 1v1

[sleek crest]

what type?

[half goblet]

caged deathmatch

[vapid bronze]

I'll bet @sleek crest will win

[half goblet]

no they wont

[loud estuary]

bang pd looks very well nourished

[sleek crest]

i expected a battle of knowledge abt newjeans...

white flag i surrender

[half goblet]

what the hell coward

[vapid bronze]

I'll fight u!

[half goblet]

white flag i surrender

[west osprey]

when's the newjeans iceberg

[vapid bronze]

https://tenor.com/view/bleach-ichigo-angry-rain-spiritual-pressure-gif-27312345

[vale grove]

Do we have any major confirmed updates or all just the same stuff from before

[vapid bronze]

Same stuff

Tmr we'll see

[vale grove]

Thank u !!

[outer bone]

So much shit is going on rn I’m seeing ppl blame mhj for goriness disbandment like ????

[unkempt roost]

there is a viral post about how mhj used source music resources to setup ador etc

i'd take it with a grain of salt etc, it's not verified news

it's one of those things that easily riles up fandoms

[grave bough]

yeah. take it as a grain of salt, I doubt she have power to disband gf when NJ and ADOR didn't exist.

[tribal sand]

Mhm

[serene cloud]

It's a psot on a Korean forum

It's like taking a comment on reddit seriously

[upper solstice]

sorry guys it was me that made the post

I was only joking

[slender spoke]

the post is real I am the music source

[dire bison]

Smth new since yesterday?

[outer bone]

LMAOOOO

[hoary frost]

its conspiracy theory made by knetz. ador was created as a spin off from source music ( was mentioned in kmedia articles).

info that all employees were transferred to ador is untrue from what i know (not confirmed, just timeline from my pov)

hybe fired source employees even before ador creation in the attempt of reorganizing source due to accumulating debt

mhj was to lead bighit + source music girl group in creative direction. plus global auditions. in return, park jiwon promised her own label. she rebranded bighit into hybe, remodeled hybe building and was planned to launch bh+sm gg

this was 3 things she was in charge of and after that she was given permission to start her label. park jiwon back then even said that it was attempt to diversify hybe and that if there were more independent sub labels under hybe, it would help hybe to be more diverse

however, bang pd started recruiting sakura and chaewon the moment izone was going to disband, bang pd probably had his eyes on izone because he mentioned izone selling power in conference where he announced source + bighit audition gg

but at that moment izone had contract, stars probably aligned later on when bh sm mhj were already picking trainees from plus global audition

source music didnt have any resource except debt and fired employees

they terminated gfriend contract bc of costs of maintaining them probably + launching new gg also had its costs. it was also covid period not much activities and it was said that debt piled up

[unkempt roost]

ay yo chill

this is as much speculation as the korean post itself lol

but i do agree on some parts that makes more sense than the post

[hoary frost]

its just timeline which i also followed back then

[gentle ridge]

Did something happen?

[hoary frost]

ofc i dont know exact details

[unkempt roost]

nothing worth scratching your head over

[hoary frost]

if u look at nj credits, there were 2 ppl from ex source and ador in first year had hybe executives leading executive positions of ador before others were appointed iirc. i just saw knetz claiming that ador stole employees which is ridiculous

[gentle ridge]

this all kinda messed up

[hoary frost]

hybe allowed spin off means they know all details. if they didnt like it, they would not allow it i guess. that's my pov

anyways, its a trend to blame all misfortunes on ador and mhj. nothing we can do about it.

[half knot]

The main issue is that HYBE has a lot of different assets they can rely on, highly diversified. They also have massive retainers with different lawfirms to rely on. And of course, a lot of pull for a variety of media play.

While Ador/MHJ does not, and even if she tries to go nuclear, whatever that entails, it'll directly affect her company and her NewJeans group and girls.

HYBE likely has no issue crushing this internal dissent even if it potentially means losing 10% of their revenue.

[unkempt roost]

tbf yea

as great as new jeans success has been, hybe is not reliant on them to run a profitable business

[half knot]

So this becomes about saving face for HYBE and preventing this kind of thing in the future with their other labels.

I don't think we've even seen a small fraction of how far they're willing to go to smear ador, mhj, and if it comes to it, nj.

[serene cloud]

who is this

[half knot]

that's from MHJ two part interview before NJ debut

[hoary frost]

mhj interview

[half knot]

https://beattitude.kr/issue-03/artistproject-minheejin-part1-eng/
https://beattitude.kr/issue-03/artistproject-minheejin-part2-eng/

[cyan delta]

https://twitter.com/kchartsmaster/status/1782783294750196000?t=gl4GiDRBg4ecKiMc8W6_5g&s=19

Kpop Charts (@kchartsmaster) on X

ADOR’s vice president ‘Mr. A’ shares to Yonhap News that the documents found by HYBE (about final escape) are his personal thoughts, and he has not shared any of it with other ADOR workers, including Min Hee Jin.

Twitter · Apr 23, 2024, 2:47 PM

So basically the documents were real

But "mhj didn't know" sounds kinda lame

[nimble stream]

bro jumped on the grenade

[cyan delta]

😭

[upper solstice]

good

[arctic sky]

scapegoat

[cyan delta]

Exactly

[twin cypress]

So now it’s up to mhj and hybe to make up and tolerate each other

Wait until their contract is up and then mhj and new jeans can go start their own label

[tribal sand]

Which documents tho?

[shy schooner]

They wanted to separate from hybe

[serene cloud]

The do not touch documents

Idk if I buy it but.... we'll see

Why he needs to have those personal thoughts written down

[tiny peak]

it's hilarious to imagine this guy writing down these intrusive thoughts after a bad meeting

do we know for sure when NJ contract ends? i've heard three years

[serene cloud]

I would assume it's a 7 year contract

So 2029?

[acoustic valve]

Wouldn't even be surprised if this guy was used as an unknowing plant and he was manipulated into doing stupid stuff like creating a word file with all his "plans". Classic kdrama plotline and this real life event is already more ridiculous than kdramas in some ways.
Hybe been planning this for a long time, they possibly always a had backup plan to oust mhj since apparently their disagreements been going on since ador started

but of course, we'll never find out one way or the other

[upper solstice]

I agree

[half knot]

well, the closer they get to their contract end, the lower the fines to break the contract would be in theory if it's rolling and not fixed... and if their domination continues, they'll be richer than god so we'll see lol

but the fear now is probably that this won't be resolved internally and NJ get step-child treatment

airing dirty laundry through media play like this is really stupid and reflects badly on both hybe and ador and lowers investor confidence

which has already been pretty damn low in HYBE for a while

[buoyant hamlet]

This was my thought also

[unkempt roost]

That would be some next level double agent stuff lol

Well that's why Hybe needs to prove that MHJ herself acted on the coup plans

[half knot]

corporate double agent/saboteur stuff, especially internally within a large enterprise, to give higher up executives an excuse to act on their own will and desires is pretty commonly done.

[unkempt roost]

I gave it a bit of thought: If Mr A was really a double agent, MHJ would have immediately distanced herself from him after the statement that he just released right?

Like why wouldn't she just say "I never knew about all these coup plans, Mr A was either acting in rogue or that Hybe planted him"

Unless the double agent part was that MHJ is indeed doing the coup stuff, but Mr A purposely left traces (downloading stuff + leaving the document on his laptop) so that Hybe could easily catch him and then incriminate MHJ

Yea I guess that would work but imo it's stretching it a little lol

[half knot]

I personally think this is all just manufactured bullshit

HYBE wants MHJ out and will do and say anything and everything at this point

during the past 5 years, they took maximum advantage of her creative prowess, whether that be for the corporate restructuring and HYBE IPO designs, HYBE building designs, marketing strategies, and then a new sound and concept in kpop with NJ, and now they think (rightly so probably) that they can go at it alone and don't need somebody who wants to remain independent under the congloremate machine.

HYBE went from a small almost irrelevant workshop company to a tesla gigafactory of kpop production, and Bang PD on the record has said multiple times that he wants to take the K out of K-pop, and his American ventures, with Scooter f'ing Braun of all people illustrates that pretty well.

They can't have somebody protesting to clone groups that saturate the market.

[unkempt roost]

It's not impossible, that is in fact the angle that MHJ trying to portray

You would have assume HYBE is some hyper evil shit to do that tho lol

[half knot]

You assume they are not?

[unkempt roost]

I mean

[half knot]

You think a corporation goes from zero to dominance in such a short time without doing some shady shit?

[unkempt roost]

I tend not to think in extremes

The truth probably lies somewhere in the middle

[half knot]

I mean, how many boy groups that are almost indistinguishable from one another has HYBE debuted in Korea and Japan since HYBE Inc was formed in 2021?

Just do the count.

And then look up who is in charge of HYBE USA.

[hoary frost]

hybe planned this since last year, didnt they? or at least one of the articles mentioned something similar like hybe being alerted/seeing signs last year and wanted to act upon. maybe they bravely went ahead with overlapping image between two groups due to them thinking nj might go down due to power struggle that would take place and if they take mhj side. hence, they did not shy away from slapping mhj in face idk how to say. my imagination acting up again

[unkempt roost]

Genuinely asking, how does this relate to Hybe being shady?

And yea scooter Braun does not help hybe's case

[half knot]

either way it wasn't my original point. my point was HYBE has taken on a complete market dominance through saturation strategy, pushing out nearly identical groups in very short period of time, and they can't have somebody contest their multilabel approach.

JYP does this too btw, they just don't have the same resources as HYBE.

[unkempt roost]

I do agree that Hybe has the motives

[half knot]

we'll see how it shakes out, but there's really no winning for ador/mhj here unless hybe wants to sit down with them and settle this

in my view hybe is too vindictive to do that though. we're just in the first volleys of this back and forth media play and basically have no insight to what's going on internally

[unkempt roost]

Going from the motives to such actions as to falsifiing evidence is a stretch tho

[half knot]

we are talking about korea here though, one of the most corrupt countries when it comes to corporate affairs (among the developed world at least)

[twin cypress]

i feel like hybe want to take over ador to put the girls to work harder cause they only have a small catalogue of music in the last 2 years

[half knot]

but if it's coming out in full view of the public this way right now, the struggle must have been going on internally for some time and they saw no resolution in sight so they took it to war of words on the press.

[hoary frost]

imo hybe regretted the amount of independence they gave ador especially after nj skyrocketing success and brand value. hybe can not freely use newjeans IP for their webtoons, nfts and countless things they do. mhj tightly controlled hybe's influence on newjeans in creative, music or promotional aspect. they're probably bothered by the fact that mhj keeps them at arms length. she is eyesore in their eyes regardless of she tried to take over management or not

rest is history

[twin cypress]

i think the straw that broke the camels back was her refusing to let any new jeans member seen with illit or doing illits magnetic challenge

[simple ledge]

tbh it still looks bad if she didn’t know cause people are gonna question her leadership

[twin cypress]

they had eunchae from le sserafim doing the magentic challenge lol

[hoary frost]

plans of hybe completely taking over ador and getting rid of mhj were there before their debut acc to ceo of hybe

[half knot]

NJ members also never appeared on Eunchae Star Diary, did they...

[hoary frost]

but nj did challenges w lsfm

[half knot]

true

[hoary frost]

and hanni and yunjin are close

[twin cypress]

i honestly think the main issue that started this whole thing was illit and mhj not liking how close their concept was to nj

cause new jeans collabed with every other hybe group

[hoary frost]

i dont think mhj has anything against any artists personally but her ego despises some hybe executives

[half knot]

not necessarily ILLIT in its final form, but rather ILLIT's plans going back to last summer I imagine

[twin cypress]

for tik toks and stuff

[unkempt roost]

I do think that while all these scenarios are not impossible, it's just.... very extreme, that are also based on the worst assumptions and thus requires a lot of proof, which are just not there at all. I personally wouldn't go that far, and I hope u guys can take a step back and judge from a neutral standpoint based on the facts we have currently

[half knot]

I think ILLIT was the planned name even before Mnet/CJ ENM and Belift separated

since the name ILLIT seems closer to ILAND2 than it does to RUNEXT just conceptually, and then a member leaving right before debut, long period of wait from end of the show to debut, and the concept planning must have taken many months

and MHJ still is a HYBE executive, chief marketing officer or brand officer or something, she would have been aware of all that well ahead of time

[hoary frost]

anyways i pray situation does not get any worse

[half knot]

and would have made her disdain apparant to the others.

[half knot]

it can't get better without getting worse.

we're just watching round one right now. remember the SM x HYBE x Kakao thing last year? that lasted 4 months of mediaplay

[twin cypress]

if mhj was super petty she couldve dropped new jeans comback before illit debuted lol

[lethal hound]

also 5050 and their company

[half knot]

that lasted a year lol

[lethal hound]

LOL yeah and kinda still going on since trials didnt start

[half knot]

yep, and 50/50 is gonna redebut, and it's a whole mess

[lethal hound]

the bummer part is, this situation between hybe and MHJ looks alot like 5050 case

(assuming NJ is on board with MHJ)

[simple ledge]

isn’t the comeback tied with the Japanese debut though? Like getting venue secured and stuff takes a while

[half knot]

and I doubt HYBE would have given her the greenlight to go ahead with a comeback anyway, ahead of ILLIT I mean

[twin cypress]

i dont see the comparison

[acoustic valve]

Ohhh, I didn't consider this at first, but this makes a lot of sense now that I think about it. A rebellious, self-important and influential creative with her own label is not necessarily bad for hybe. But one that rocks the boat by bringing up complaints at the corporate level about how groups are being cloned? That could do major damage to hybe's entire operation (since this is seemingly the heart of their operation) and their ability to keep growing, makes more sense why they would want to nip it in the bud quickly in such a brutal fashion.

[tiny peak]

HYBE is trying to paint it as a 5050, seems korean public already viewing it that way

[lethal hound]

well the story is different obviously but the narrative of producer trying to steal a successful group away from their original company

[half knot]

except this is their original company and she is their actual producer after all

[lethal hound]

doesnt go well in courts

[tiny peak]

they are already painting MHJ as being motivated by greed

[lethal hound]

yes difference exists

[half knot]

it's HYBE trying to paint it as if it is like 5050 scenario. 50/50 also didn't have any real fandom or well established fame and lots of endorsement contracts and all that.

[unkempt roost]

Now that I think about it, this motive does explain why Hybe is going guns-blazing about publicizing the audit and burning bridges

Maybe not to the extent of falsifying coup evidences and planting double agents but it certainly does explain the mediaplay

[lethal hound]

true but at the end Hybe owns controlling shares so technically its Hybe's company not MHJ

[half knot]

There is a bit of shortsightedness to MHJ's plans too. If MHJ wanted this level of control, being the most famous creative director in kpop, she should have made it clear in her contract with HYBE. From the start. Seemingly, she thought about SOME of it, like keeping them mostly aware from Weverse, giving them their own communication platform, not really interacting much with other HYBE entities aside from some challenges, not participating in any HYBE events. And if HYBE wasn't willing to give it all to her, she should have taken her business elsewhere.

[tiny peak]

MHJ = Givers

[lethal hound]

this

[half knot]

it was 100% just a few months ago too. But it is still MHJ's company even if the shares are owned by HYBE.

The parallels with 5050 case are really shallow.

[lethal hound]

in emotional sense this is true but in reality MHJ is merely an empoloyee

of Ador

entity that owns 51% or more owns the company since they control it

[twin cypress]

what i think happened is that hybe wants to control ador/new jeans to put out more music because they are the biggest group in their generation. mhj wanted the period after get up ep to develop the brands and industry connections for the group to be a juggernaut in the industry and have influence everywhere. hybe got tired of waiting for new music and gave illit a similar concept to try and ride the wave new jeans created. mhj saw that and complained and hybe is tyring to find anything to fire her.

[half knot]

She is a shareholder and executive of HYBE and executive of Ador, in that sense, everybody at HYBE, including Bang PD and Park Jiwon or whatever the CEO's name is, are also employees. It's a bit of a semantics thing.

[boreal wasp]

Yeah- people are saying newjeans will disband which will ruin our lives 😭😭😭😭

[lethal hound]

Bang PD is chariman of the board he is not an employee

[tiny peak]

HYBE is already media playing how generous they were with MHJ, but he greed can't be satisfied

[unkempt roost]

You're putting a lot of assumptions in there that needs to be proven

[boreal wasp]

Bang PD P dogg Slow rabbit many international producers they will not have that

[lethal hound]

I agree PArk jiwon is an employee thhough

[half knot]

an executive chairman is still an employee of the company, as they can be ousted and their salaries cut off.

Anyway, as I said, unnecessary semantics.

[lethal hound]

Okay but he doesnt own controlling share so obviously he can get replaced by the board in theory

[boreal wasp]

Is he the ceo of hype?

[lethal hound]

but hybe owns 80% of Ador private company

[twin cypress]

im not saying its factual but reading between the stories between both sides its the narrative i can find which im trying to be non biased as much as possible

[boreal wasp]

Im confused is hype just a mega company with many labels?

[lethal hound]

Hybe public company

[twin cypress]

hybe is the distribution system

[boreal wasp]

Ooh ok

[half knot]

Either way, as I said earlier, there's not much that ador and mhj can do right now tbh.

[lethal hound]

80% owndership = you own it

[boreal wasp]

It started off with just bighitlabels now it multiple

[lethal hound]

30% ownership of Hybe = board member mabye founder

[acoustic valve]

nah, this wouldn't make hybe "super evil". This just makes hybe a standard conglomerate. This is how they all operate, they will do anything they can reasonably get away with if the math makes sense. Morality by itself is of zero importance at this level of capitalism, it's all about profit and growth. Thing is, they get away with it 99 times out of a 100 because we either don't know anything happened, or there is not enough proof and it remains baseless suspicions.
For truly evil stuff, just research Coca-Cola's history of (tw)||hiring mercenaries to massacre workers in Colombia because they wanted to be paid more (therefore less profit to coke).||

[boreal wasp]

Oh well Big hit labels is just BTS and TXT rn and that AI guy

[lethal hound]

public company

[half knot]

it's kind of funny isn't it, they want their cake and they want to eat it too. They want this separated labels system, where each smaller label/company has to be responsible for their choices, but they also want to portray this family system ala SMTOWN, with everybody working in the same building, sharing trainers, stylists, etc.

so when a company is too uppity, they can put it down, if a company or group makes a mistake, they can pin it on the smaller label. But when it comes to the successes of their groups, they want to claim all that as HYBE successes.

[arctic sky]

ugh this thread enough to give a headache

[half knot]

other Kpop companies have this too, JYP has their divisions, SM has their sections or whatever they call it, companies within the company. But none of them try to spin them out as separate entities entirely the way HYBE does.

[boreal wasp]

Yup very if it gets too much step out of the thread

[unkempt roost]

The assumption is indeed pretty extreme, and if true it is 100% criminal, and MHJ would/should hire a team to sue HYBE for falsifying evidence and defamation

[boreal wasp]

A lot of info and I do agree with what people are saying

Well here

[boreal wasp]

Yup

[unkempt roost]

And thus this also adds an assumption that whatever HYBE falsified, they are confident that MHJ would not be able to sue them back for defamation

Which idk if I would go that far

[hoary frost]

sm has divisions too

[boreal wasp]

Oh?

[hoary frost]

its more recent but yeah its effective system to put out more groups in fast paced industry

[boreal wasp]

Thats the wrong thing with sms

I don't like sm entertainment with the fast paced industry

[half knot]

I just didn't remember if they call it divisions or something else yeah

[hoary frost]

divisions aka system where teams are divided like multi label system but they are not sublabels

[half knot]

oh they call it "Centers" at SM

[hoary frost]

just separate teams

yeah smth like that

[boreal wasp]

In the same time SM has been here the longest

[unkempt roost]

And then again, why would they go to the extreme of falsifying evidence solely to oust MHJ? They already own a majority of the company, they technically could have easily ousted her just saying that there was a disagreement in direction, without all these mediaplay, risk of stock price decrease, risk of getting sued by MHJ for defamation, it doesn't feel like a very smart move

[half knot]

But if they have that power, why the mediaplay?

Why not just do all this internally and not smear their own companies/people/groups.

Clearly there's more to this and we're dealing with extremely incomplete information and extrapolating from it to the extremes as Frayzie says.

[boreal wasp]

Thats just the whole thing with MHJ and the dark side about her

[half knot]

Also the thing about a justice system build on the basis what Chinese and Japanese have, which is what South Korea has, also called continental style inquisitorial system, you really can't expect real justice, you can only expect the side with more money to tire out the other side by prolonging cases and continuing to appeal.

South Korea, for criminal or civil cases, doesn't really have a juries system, everything is decided by panels of judges. It's very different from what British/American inspired systems of law have.

[lethal hound]

they would need to explain to the public why MHJ got let go

[half knot]

Why this scorched earth approach though? It seems so vindictive.

[lethal hound]

FAKE NEWS

im korean Jury system is the basis of the korean court

its very similar to US system

[acoustic valve]

this is the part which has me scratching my head the most, but the theory about hybe being worried about the potential of MHJ's propensity to complain about the way the labels are creatively working makes sense. Despite only being a label CEO, she is immensely influential in the company and if left un-checked it could ruin a lot of their longer term plans; always the politics

best cut it out quick and fast if that was the logic the hybe execs were going by

[lethal hound]

they do use panel judge system for certain corporate cases though

[unkempt roost]

Ultimately I'd personally reject the angle of "falsifying evidence", it is a dangerous assumption to make

[lethal hound]

since its IP related

[half knot]

My base assumption is always that the larger corporation is lying and playing the media, regardless of what we're talking about. In any and all industries.

And all the basic information we have right now seems to point towards HYBE playing with their food (Ador)

[half knot]

fair, I won't turn this into an argument on the legal system. The Jury system in South Korea was only introduced in 2008 and applies only to a limited number of Criminal cases only and it is not by default, it has to be requested well ahead of time. But yes, there are juries now for criminal cases.

[unkempt roost]

I do agree with the motive to oust MHJ quickly due to her being a threat to the growth strategy of HYBE, and to be able to oust her HYBE needs to do the scorched earth mediaplay cuz MHJ has been a very public person in the success of Nwjns, I really wouldn't go as far as to say that they falsified evidences. But exaggerating? Nitpicking and leaking some random shit MHJ said in private to rile up fandoms? Yea I can accept that being the case

[half knot]

For example, the bit about "medical information from trainees predebut" was only related to Hyein wasn't it?

I'm sure ador had run that by Hyein's parents before saying anything.

[simple ledge]

We don’t know

[acoustic valve]

and a couple of minji's "predebut" photos that mhj posted on her ig

[lethal hound]

yeah my bad didnt mean to sound like an argument myself either

[unkempt roost]

Iirc the article stated "artists" they didn't specify who exactly

[simple ledge]

We also don’t know about this?

[half knot]

true, but a basic cursory glance from all fandoms seems to show It's the only medical information related to anything hybe related from the past 5 years that has come out about any group or member.

[unkempt roost]

Korean lingo is like that, theyre not very specific and it is often implied from context

[half knot]

so we're left with "what the hell is hybe talking about" given nobody seems to have any clue.

it's just inflammatory PR statements, purposely vague, and korean language helps with that too lol

[unkempt roost]

We'll just have to wait for details from the audit lol

[half knot]

it's not like they'll reveal the audit to us lol

meanwhile Ador/MHJ statements read like somebody chronically online on Twitter, experts at gaslighting (although all HYBE stuff read like gaslighting in general lol)

[unkempt roost]

It is in their best interest to be as detailed in their audit as possible

[half knot]

well if they had evidence to start with, they wouldn't need this discovery process, we'll see what comes up but I don't expect them to reveal it to us in any detail.

[simple ledge]

They probably will release the audit if it’s not legally bound by something

[half knot]

both sides not really helping their case with their statements, riling up people, fandoms, etc. and ramping up the airing of dirty laundry for no benefit to their companies or groups.

It's scorched earth mode for HYBE and honestly MHJ too and I don't get why.

[unkempt roost]

Cuz they need to convince the public and the girls and the parents that MHJ is bad

Vice versa for MHJ against Hybe

[acoustic valve]

There's probably enough "proof" behind these claims to give hybe plausible deniability if accused of slander or defamation, such as MHJ once downloading some personal files to her private phone for a mundane and benign reason. But the intention is clear regardless if it passes for defamation in a court of law

[half knot]

to be fair, in south korea, truth is pretty irrelevant to their defamation law

one can sue another for even saying the truth, which is pretty wild

[acoustic valve]

that is kinda funny ngl

[simple ledge]

Do we know what the public in Korea think right now?

[unkempt roost]

I'd say the Knetz have been very much against MHJ currently

[half knot]

from the twitter and theqoo comments I've seen, they agree with MHJ's assertions that ILLIT (and other new HYBE groups) copy MHJ's concepts and are too much of NJ clones, but they hate MHJ anyway so they are on the 'fuck MHJ' camp regardless

[unkempt roost]

But knetz is a very small percentage of the general public

[half knot]

of course one can never really trust netizen interactions now given so much of everything is botted

and the bots are almost as good if not better than humans with the latest GPT AIs at play.

or comment farms from various asian countries.

[twin cypress]

everyone i see on social media hates mhj but if she is good to the girls then she is fine with me because her creative direction is fire and new jeans wouldnt be new jeans without her

her only real hiccup was cookie, they knew what they were doing with that one

[unkempt roost]

Tbh on theqoo like 80% of the comments are like "she's shouldn't have brought Illit into this" and bashing MHJ lol

Say whatever u want about hybe mediaplay, but it does work

[acoustic valve]

From what little I've seen, GP reacting as one might expect them to react to standard corporate espionage cases gone public. High interest combined with low investment; it's an intriguing story but people generally don't care much for C-suites as individuals. Not really taking any sides, just watching the show for entertainment. Maybe Hybe is trying to keep it that way, keep slandering mhj to make sure she won't be humanized, because if she is seen as a person first by the public; it will quickly turn on hybe since people generally hates corporations as an entity (rightfully so).

[half knot]

indeed, but to be fair, the first time ILLIT was mentioned in this feud was a single line in HYBE's initial shot in the mediaplay

MHJ took the bait.

[unkempt roost]

What I'm glad is that everyone rightfully recognizes that it's not any of the girls fault

[half knot]

So far, but I suspect one side or the other, or both most likely, will drag the kids into the shitshow like a bad divorce case

[white arch]

Woah, a lot of text. Any updates ?

[unkempt roost]

No updates, just discussions

Can always refer to the pins

[dry atlas]

https://m.entertain.naver.com/article/382/0001121796

[half knot]

yeah people generally hate HYBE as a whole (aside from very dedicated hybe stans), the overwhelming number of non-HYBE stans believe HYBE to be the eventual downfall of K-pop, especially as Bang PD himself has mentioned on multiple occasions that they want to take the K out of KPOP. And their ventures globally, especially into the US is a good indicator of that. But HYBE is also a very important soft power for South Korea, so there's an element of nationalism/gukppong involved with anything slandering them too.

[half knot]

what's tours? lol is that TWS?

[dry atlas]

yes

[wet jewel]

https://www.tiktok.com/t/ZPRw6xj2U/

[harsh dove]

@yoongissamsungphone

[wet jewel]

Guys don’t take this seriously

[half knot]

she did not say even BTS copied her, the statement was more of a "Bang PD wanted to make a BTS" from her ideas.

[dry atlas]

btw was there anything new after the mrA thing

[half knot]

and is she wrong though? BTS was accused of copying EXO concepts originally, and a lot of the creative direction behind exo and later NCT was MHJ's work.

[acoustic valve]

oh, mel posted it alrdy, nvm

[wet jewel]

bro don’t take it seriously it’s just a funny video I saw

[half knot]

I mean it is serious, she did say that in a sense, and now it's in the media 😄

[wet jewel]

sure

[simple knot]

guys NewJeans will be safe don't worry!! (I'm in denial)

[somber pumice]

they will be

[tiny peak]

I think part of all this media play by HYBE, is to keep NJ members in line and backed into a corner sadly

[simple knot]

Thank you mods and admins for the information and getting me caught up in this messy situation

[simple knot]

Yep, I wish nothing but the best for MHJ and NewJeans as a whole

[half knot]

they won't be as safe if MHJ is ousted, they'll be at the mercy of HYBE's US promotional arms, the likes of Scooter Braun...

[tiny peak]

ewww

[half knot]

I hope this can be reconciled internally before too much damage is done to all brands involved.

[simple knot]

yikes 🛴

[outer canopy]

I lowkey dont get why people support MHJ here.

[simple knot]

I love ILLIT but this is just way too much

[unkempt roost]

Not that I know of

[simple knot]

That is IF it is true

[old cypress]

why?

[tiny peak]

i dunno if I'm so much supporting MHJ, but really disappointed with how HYBE is handling this

[half knot]

This IS a newjeans server though, isn't it? it was formed originally long before NJ debuted, as a MHJ GG server

[outer canopy]

Of course, but let's be honest, the probability of it being true is higher.

[simple knot]

Wait WHAT LMFAO

[twin cypress]

Cause she treats new jeans right and new jeans won’t be new jeans without her

[simple knot]

I can see it happening cause MHJ is probably pissed at the creative direction of ILLIT but I'm really hoping that's it's not and NewJeans can continue to drop new music in the future

[outer canopy]

right and who's at fault for this mess? she treats NJ well yes, but it doesn't mean she doesn't have to go. If she's found guilty (and clearly it's not looking good), it'd be best for NJ if she leaves.

[unkempt roost]

Do u guys believe that Hybe would treat nwjns badly?

[old cypress]

more like any other kpop groups

[twin cypress]

It wouldn’t be the best cause hybe is a worse corporate entity who will work them overtime 😂

[half knot]

Yes. HYBE has a horrific history when it comes to treating girls right. All the way since their beginning.

[outer canopy]

I don't see why NJ wouldn't be able to drop new music

[old cypress]

comeback every 3 months to start with

[acoustic valve]

Small aside, at least this incident cleared my personal cognitive dissonance in regards to hybe as a company. I can go back to comfortably not caring a single iota about it

[simple knot]

Yes, but since she is the creative director of NewJeans she is the one who has all of the plans and visions of what NewJeans is supposed to be and without her, NewJeans could be going in a whole new direction

[tiny peak]

yes for all her faults, MHJ did seem to prioritize the girls well-being and growth, and maintain a harmonious group

[half knot]

One may take issue with MHJ's proclivities, but you can't take issue with her creative prowess, she's the most famous kpop creative director for a reason. And NJ wouldn't exist or be what it is in sound and concept without her.

[simple knot]

HYBE is ruining Kpop imo. I wish they worked on more vocal training for their groups rather than trying to focus more on dances and concepts

[outer canopy]

Right...so it'd be better for NJ if MHJ (who would be unanimously hated by absolutely everyone if she's guilty) stays? Especially considering there would still be internal conflict between MHJ and Hybe?

[half knot]

you keep bringing up "guilty" here, guilty of what exactly?

[outer canopy]

Yes. But there's nothing to do but cope. She's probably gonna go.

[acoustic valve]

see? last week that statement might've made me feel slightly defensive and annoyed, now I can just nod and laugh

[outer canopy]

guilty of the allegations against her? what else?

[half knot]

What are the allegations against her in your opinion?

[twin cypress]

Ah you mean the allegations that haven’t been proven yet lol

[half knot]

I'm just trying to establish a baseline of what you think she's guilty of and why it would lead to her being hated.

[quick wadi]

Chill

[twin cypress]

Guys I guess we don’t need a court case if hybe says it’s true then it’s true

[outer canopy]

Separating from Hybe, leaking documents, hate trains, etc...

[unkempt roost]

Taelika did specify "if she's guilty"

[outer canopy]

I quite literally said IF she's guilty oh my god

[half knot]

Separating from your corporate overlord is not a crime per se, that happens all the time when a better offer comes up.

[mild stratus]

Since new people have joined:

Reminder to discuss about the AUDIT only.
Don't attack MHJ or HYBE about unrelated stuff to the audit.
Nothing is a fact yet.
You will be timed out for 1 day/banned without warning otherwise.

[wet jewel]

https://www.tiktok.com/t/ZPRw655hy/

[harsh dove]

@ireneswint

[outer canopy]

If none of what she did was a crime there wouldn't be an audit in the first place. Regardless, what she did (IF she did it) has consequences.

[unkempt roost]

It is IF she did leak confidential info

[old cypress]

but taelika said "i don't get why you support mhj" even though we don't know if she's guilty or not

[half knot]

Do you know what an audit is? Is this instance, audits are an internal mechanism for a higher level of a corporation to check the mechanisms and functions of a lower level. Ador is a lower level to HYBE.

[outer canopy]

Because you should stay neutral ideally.

Not saying you should support Hybe obviously...

[half knot]

It's a discovery process they triggered to check if everthing's running as it should, so to speak.

[old cypress]

the neutral stance is she's been good to newjeans so far

[acoustic valve]

nah, there's definitely a scenario where a public audit combined with an endless smear campaign of media-leaks every two hours for days on end is something that would happen even if hybe knew nothing illegal actually happened.

[unkempt roost]

Yea it really is for the best interest for the fans and the girls alike to stay neutral.....

[half knot]

Okay but there's been no evidence of that, HYBE purposefully seems to have remained as vague as possible with those allegations.

[outer canopy]

Supporting is not true neutrality

[old cypress]

innocent until proven guilty

[twin cypress]

I’m staying pro mhj until there is proof she was leaking confidential info about other idols. I don’t really care if she wanted to separate from hybe. Every artist has label problems and wants independence once they are big.

[outer canopy]

Agree to disagree 🤷🏽‍♀️

[unkempt roost]

I think that's a fair take

[half knot]

true neutrality would be to remain apathetic and just watch from the back, not getting involved in any of it, even discussing it. It's a NewJeans server, the correct position in my opinion is to remain on NewJeans side, and given none of us have any evidence of ador or mhj mistreating NJ members, and have been giving us good music and concepts and content, unless shown otherwise, why would I take HYBE at their word?

[outer canopy]

I'll decide after the audit.

[twin cypress]

Megan the Stallion, Taylor Swift, Frank Ocean, Kendrick Lamar etc etc all wanted to be independent leave their labels and own their own masters

[acoustic valve]

I'm just on the girls' side; whatever they choose based on their own values and judgements will be good enough for me

[half knot]

They won't tell you what's on the audit. They'll cherrypick the parts that are beneficial to their position and mediaplay those only.

[twin cypress]

You understand if it is true she wanted to leave her label it wouldn’t only be a good thing for her but also every single member of newjeans because they would get better deals and a larger share of their labor?

[half knot]

Assuming they are even doing a real audit.

Audit mechanism triggering in a corporate setting is just a way to seize documents and computers without warning.

[twin cypress]

Like that ain’t a bad thing to do unless you enjoy the greedy corporate entity

[outer canopy]

Yes, but I'm assuming we will know what the verdict is, although I'm not sure exactly how it's going to proceed.

[unkempt roost]

I think we'll be able to judge if the audit does not contain the facts that HYBE is accusing MHJ of

[half knot]

Are we qualified to be the judge of that?

[acoustic valve]

the only event where we'll get a somewhat fair representation of the audit is if this goes to court, and even then not really, because hybe can still mediaplay the information coming out of the court with their vast resources compared to ador's minimal resources. But right now, all information about the audit coming out is just extremely biased cherry-picked information

[outer canopy]

Sigh

[old cypress]

hybe is doing the audit no? It's an internal audit

[half knot]

If HYBE says "this audit says MHJ is the devil", how are we to judge that without seeing the audit? It's an internal audit.

[old cypress]

hybe will just write whatever

[shy schooner]

Won’t benefit the girls if they leave

[half knot]

There's no independently verifiable way to see the results of the audit. Or even any pressure for it to be a neutral, honest audit. It's an internal audit within a corporate structure.

[outer canopy]

Whatever happens happens I guess 🤷🏽‍♀️ I don't care as long as NJ is still under Hybe and they don't fire most of the ADOR staff

[old cypress]

the audit is destined to the board of directors so they can take a decision about mhj

[unkempt roost]

Idk man

[twin cypress]

As an independent artist you get more money and freedom

[half knot]

It is kind of funny though, whoever wrote ador's articles of incorporation, given HYBE can't call a meeting of the boards of directors without approval of ador executives, and ador executives are all MHJ's own people lol

[unkempt roost]

In the end, I think it is detrimental to the fans to overly trust either side

[outer canopy]

best way to get blacklisted or get called a backstabber

[half knot]

at least we got that bit of info out of hybe, so they'll have to sue if this isn't resolved.

[outer canopy]

I don't see Hybe being nice to NJ if ADOR separates

nor the general public

[twin cypress]

Yea that definitely happened to Taylor swift after she left the biggest label in the world 🥱

[unkempt roost]

I only wish u guys place as much scrutiny on MHJ as you do on HYBE

[acoustic valve]

Depends what the girls' goals are, unlike a corporation, or even a business; profit and growth is not necessarily their priority. Some of them just might genuinely want to be independent whether it means they be less successful or not. I'm gonna support whatever they decide is good for them

[outer canopy]

western artists and kpop idols are not the same

[old cypress]

pretty sure the general public doesn't care as long as newjeans songs and mvs are good

[half knot]

funny thing about that huh, the person Taylor Swift has feuded with the most since leaving her old label, is now in charge of HYBE USA...

[unkempt roost]

Yes, ultimately the girls is the one who you should support, not the entities behind them

[outer canopy]

Hope the girls won't get swayed and pick whatever choice they think is the best

[half knot]

would you know it is the best choice or respect the choice they make? If for example they side with MHJ that is.

[outer canopy]

I would disagree, but respect it.

[half knot]

that's a reasonable stance, I respect it.

[unkempt roost]

The question is what if they make the wrong choice (in your mind), would you still support them? The answer to that should always be yes

[outer canopy]

I will ✌️

[old cypress]

their best choice is staying with mhj unless they don't mind being squeezed dry with non stop uncreative comebacks like any other kpop group

[half knot]

I also support NJ content, and the person seemingly responsible for that content is MHJ, so I hope this can be resolved in a way beneficial to all sides, and that would require them to sit down as adults and figure it out, instead of this childish mediaplay lol

[outer canopy]

Separating, or staying with Hybe with MHJ as well?

[old cypress]

doesn't matter as long as they retain their creative freedom

[outer canopy]

Hasn't it been established that them leaving is the worst case scenario?

[half knot]

it has?

[vale grove]

Any updates

?

[old cypress]

if they leave with mhj it's basically the same situation as before without hybe

[half knot]

we don't know what their contracts look like, what their prospects are like and certainly not the penalties they'd face for termination. we really have no information, dealing with less than 1% complete picture here.

[acoustic valve]

minji joins the army
hanni becomes an preschool teacher
hyein becomes a runway model
dani builds her own animal farm
haerin stays home all day and watches youtube videos

[twin cypress]

Not really

[old cypress]

according to the media the penalties would be paramount

[outer canopy]

Hybe won't go easy on NJ, not as many funs and connections if they separate, some of their content is also uploaded and sold through Hybe, K-netz won't like it (50/50 treatment), maybe blacklisted, and possibly even worse, losing brand deals.

[vale grove]

K, someone @ me when new relevant info comes out

[half knot]

all fair assumptions but we really don't know how it'll play out, as we don't have a similar example to look at from HYBE

[old cypress]

brand deals are not up to hybe at all

[jade quartz]

What has happened in the last few hours? I’ve been asleep

[outer canopy]

• penalties

[half knot]

HYBE may be a big music entity inside korea, but they are really not that big within a global context, a middling midcap company, and I would not be surprised if the part about other sovereign funds from overseas wanting to buy out ador was true, there's a lot of money out there.

[old cypress]

idk why kpop fans think companies can order luxury brands to get deals for their idols

[half knot]

it's a lack of perspective on size and influence

[twin cypress]

Even if new jeans leaves they are too big to be blacklisted. They already have their core fanbase they don’t need hybe anymore, hybe needs them

[outer canopy]

That's not what I said. However Han Sohee for example, did lose a few brand deals I believe because of her controversy.

[old cypress]

mhj said in an interview that she had several investment options besides hybe and she picked hybe

[old cypress]

that's because of her attitude

[half knot]

and that's where I am sad about, MHJ should have seen this coming.

[old cypress]

not because of some company telling brands to pull out

newjeans will only lose their brands if they lose their audience

[half knot]

she clearly foresaw some things, like separating out NJ's communication platform from the rest of HYBE entities.

[outer canopy]

Her attitude led to her having a bad image. As I said, knetz at least won't be kind to NJ if they leave, which will affect their image. Same result. If it doesn't affect ongoing deals, it might affect future ones.

[half knot]

but not everything. she was a creative director after all, not a business person.

[acoustic valve]

yeah, that's my biggest critique of mhj, that she didn't see this coming and let hybe make this attack on her and ador

[half knot]

could have put something in her contract about it, should have before NJ debut. But here we are.

[old cypress]

I wouldn't be so sure, NJ won't be leaving bc they're greedy, they would be leaving to retain their creative freedom and this and that.

would you start hating newjeans if they left hybe? No, so...

[half knot]

I suspect NJ girls have already earned enough to be set for life, they may not have the HYBE power behind them if they are able to leave peacefully (assuming it comes down to that), but they'll still be famous and have some pull.

[twin cypress]

Wait now that I think about it this separation of newjeans from hybe happened pre illit cause we never saw newjeans do tik toks with lsfm for their comeback

[half knot]

they did do some challenges with other HYBE artists including lsf though

but less frequently in recent months, though that may have been because of how busy they were.

[old cypress]

they were separated from the very start but it doesn't stop them from doing challenges with other hybe groups

[outer canopy]

Except Hybe mediaplay. Fandoms are already pitted on against MHJ. If MHJ's reputation goes down any further, people are not gonna like it if NJ leaves for her.

[half knot]

are HYBE fandoms really happy with HYBE though

[twin cypress]

What I mean by separate is not allowing new jeans to be seen with other hybe groups

[old cypress]

they shit on hybe everyday except today lol

[acoustic valve]

At a snap judgement; NJ leaving Hybe wouldn't be much of a PR issue. That being said, the hybe mediaplay is relentless, and if hybe decides to go overdrive on it against NJ; it really depends how much they want to destroy NJ if they leave. Maybe they won't care, maybe they'll do it until NJ is blacklisted, hard to say right now.

[half knot]

I just don't think kpop industry is like 15 years ago where one influencial company can do total media blackout the way SM did against SJ, EXO and TVXQ members who left...

[old cypress]

fandoms outside of tokkis are not very relevant compared to the general public

[half knot]

it's too global, too diverse and spread out.

[outer canopy]

It's not about Hybe, its about the fact Hybe said MHJ talked trash about other Hybe groups. Whether it's true or not doesn't matter, people hate her even more now.

[twin cypress]

Yea if new jeans left you’d have some American label wanting to sign them instantly

[half knot]

right, so truth seems irrelevant, people just take the word of whoever has more money to spread misinformation or even malinformation...

[old cypress]

mhj will just set another label with newjeans

[lethal terrace]

I suspect a lot of NJ audiences would just listen if the music is good. As an international fan, I don’t care about how bad local things get, I’d support them regardless.

[outer canopy]

Which is why I said if her reputation goes down any deeper. To the point she'd be unredeemable to the general public hearing about this.

[old cypress]

the general public doesn't care

[half knot]

MHJ has been around longer than Big Hit has been relevant

[twin cypress]

Yea but a label needs a distributor

[old cypress]

look at YG and his reputation and then look at BP/baemon

[old cypress]

they can just go with any distributor like kakao or whatever like other groups

[simple ledge]

A lot of very casual NJ fans don’t even know this is going on

[half knot]

also people underestimate how much other entertainment companies in Korea can't wait to see HYBE's downfall

[outer canopy]

Regardless, I hope they stay with Hybe. But I'll try and support their decision.

[half knot]

I hope they stay with HYBE too, and I hope MHJ stays with NJ, this is the best case scenario.

but I am not sure there's a return from this current scorched earth strategy HYBE executives are undertaking.

[twin cypress]

I agree but people say hybe will black ball them but they don’t need hybe anymore. There are so many distributors American and Korean that would want to sign them and their label

[old cypress]

if anyone is bored you can read mhj's interview from last year https://www.reddit.com/r/NewJeans/comments/10jo4pc/230121_min_heejin_interview_full_translation/

[acoustic valve]

if mhj can leave hybe with even half her reputation intact; she'll have no trouble finding investors to set up a new label. I imagine that's what a large part of her strategy right now is; how to protect as much of her reputation as possible under the hybe assault

[primal sage]

The best case scenario is that HYBE AND MHJ compromise and MHJ changes her role back to creative director. It’s looking a bit dim now tho

[half knot]

that's one potential outcome yeah, stepping down as CEO but retaining creative control and her shares in ador

[lethal terrace]

Yeah and the casual fans are a strength in that regard now. Even if things become a PR mess they might never even know what happened lol

[old cypress]

CEO or creative director won't make much of a difference

[twin cypress]

The fact scooter Braun is interested in hybe USA tells me US companies will be jumping for the chance to sign one of K-pop’s biggest acts

[outer canopy]

She could have if she didn't refuse to step down as a CEO

[half knot]

it's only day 2.

you don't settle a dispute like this in a day.

unless one expects her to bow down and accept whatever HYBE says.

[outer canopy]

Would be better 🤷🏽‍♀️

[half knot]

[primal sage]

There’s still always room for negotiations it’s just a question if both sides are willing

[acoustic valve]

Nah, best case scenario is Hybe releases a press-statement today that says "oops, lmao my bad. Here, I'll sell 31% of Ador and now everyone can be happy again ^^"

[outer canopy]

Ultimately, all is well if NJ stays with Hybe and MHJ stays either as a CEO or creative director. This can only be achieved through reconciliations and compromising

[half knot]

and that requires both sides to be willing to meet in the middle

[twin cypress]

Like you a little

[outer canopy]

MHJ would need to switch up then.

[old cypress]

Don't want no riddle

[outer canopy]

Both sides seem too prideful to reach a compromise.

[primal sage]

I guess we will have to see what will happen after the end of the audit investigation (the result)

[half knot]

assuming it's real and not just a way to temporarily cripple ador

[dry atlas]

I've seen 3 "tarot readings" and all have been consistent in saying this incoming change whatever it is will be best for nj and will make them go higher

[half knot]

which is what internal audits are sometimes used for

[dry atlas]

is it hybe mediaplay?!

[half knot]

depends on whether you believe hybe has luciferian links and can influence tarrot card readings.

[arctic sky]

Didn't yall realize yall been saying the same shit over n over again

[old cypress]

that's the point of the thread

[arctic sky]

roolback

[acoustic valve]

I thought so on the first day, but seeing how Hybe has been relentless with their attacks on mhj ever since the start of thsi incident; leaking slanderous information every couple of hours to the media. I think the chances of reconciliation are pretty low

[twin cypress]

I just think hybe is mad they can’t control newjeans

[primal sage]

hopefully the chances rise after the audit is finished

[acoustic valve]

confirmation bias; nobody posts the 17 tarot readings that bare no resemblance to whats happening at all

[primal sage]

what is tarot cooking

[lethal terrace]

Yup zero cred; kinda funny to read though haha

[old cypress]

correct, they can't make newjeans comeback 3 times a year to increase revenue

[simple ledge]

Where’s the proof for this? lsfm did not comeback 3 times a year and fromis last comeback has been a while

[twin cypress]

Not counting their songs changed to different languages and remixes lsfm has around 30 songs in 2 years new jeans has around 17

[old cypress]

speaking in general but lsfm pace is 3 a year. fearless, antifragile, unforgiven and fearless jp for the first year. Unforgiven jp, perfect night and easy for the 2nd year although perfect night had no album release. And they had a tour. But again i was speaking in general. As for fromis they're not a hot group

[twin cypress]

The discrepancy in amount of music released between new jeans and le sserafim probably makes hybe mad that NWJNS ain’t putting out more music while they are so popular

[old cypress]

and not touring either

I don't think hybe is mad-mad but it's potential extra revenue that they're missing out

[tiny peak]

yeah I really like how ADOR has been managing the girls' activities and putting out unrushed, quality products

[old cypress]

the standard in kpop is overworking idols as much as possible

[twin cypress]

If mhj is kicked out and hybe puts their own grunt in there expect newjeans to rush everything

[simple ledge]

Number of songs doesn’t mean much

[twin cypress]

It does when you value quality over quantity

And ador wants quality while hybe wants quantity

[simple ledge]

Maybe those tarot card readings mean more comebacks lol

[half knot]

I still suspect NJ is bringing in more money given their various brand deals though

and not touring until the members are at an approperiate age and physical strength and stamina is pretty smart

[acoustic valve]

dont have to guess; the label revenue and profits is public information

[old cypress]

can do both

[half knot]

right, though they haven't filed the final 2023 report yet, that will be interesting to see in a few days

wonder how much that'll boost or crash their stock, it's been volatile

[half knot]

yeah true, but NJ really have been busy

their awards and end of the year circuit run was almost as demanding as a tour lol

and I suspect NJ comebacks were pushed back a bit because of ILLIT and other HYBE debuts anyway.

by HYBE not Ador

[old cypress]

I can't wait for bubblegum mv

[half knot]

Soon™️

[old cypress]

I don't see it in the earnings reports

there's no label specific income statement

[acoustic valve]

2023

[old cypress]

it doesn't show the specifics about ADOR. And also could you give the source? I can't find it on hybe website

[lethal hound]

it does

look below source

[hoary frost]

is this official?

[old cypress]

it just shows the overall net profit/loss

[acoustic valve]

3rd column is revenue, 4th column is profit

[lethal hound]

its part of the balance statement for company

[hoary frost]

damn

[lethal hound]

public companies are required to show financial daata

[old cypress]

the reports are on hybe website but it doesn't give the info shown in the screenshot

the screenshot is from https://theqoo.net/hot/3143289128

[lethal hound]

So ive been noticing this. On financial statements i always see Ador spelled Adore with the e

[old cypress]

it's just papago

[acoustic valve]

because its google translated

[lethal hound]

ahhhh okok

[old cypress]

i wouldn't trust this until i get a real source

it's probably on the korean equivalent of the SEC's website

or it's just not available publicly

[half knot]

do you really want to dig in financial and earning report statements?

they are all filed on the DART (Repository of Korea's Corporate Filings) in South Korea https://dart.fss.or.kr/

this is the latest business report https://dart.fss.or.kr/dsaf001/main.do?rcpNo=20240322001002

[old cypress]

yeah i'm a little bored atm, ty

[half knot]

you can find that table I believe under section 1-9

or at least one table that looks like that

it's a big document

[old cypress]

there's no section 1-9 but i'll look through it and find it, thanks

[rain spade]

Nothing new ?

[half knot]

there is, early on, but it's not the full table as was shown earlier, just search 어도어 on page and find all instances of it showing up with approperiate context. google translate on page should do a good enough job for context

[old cypress]

yeah i found it

same data as in the screenshot

[white arch]

Hi chat, any Updates?

[dry atlas]

the source of NewJeans was Source Music: https://www.dispatch.co.kr/2289249
MHJ didnt return assets, laptop to hybe: https://isplus.com/article/view/isp202404240033

[waxen musk]

Wow it got super active in here again. I feel like even just reading the pinned I don't get a good sense of what everyone is thinking, but I'm not backreading everyone's thoughts this time like I did yesterday lol.

[tiny peak]

these hit pieces are crazy

[waxen musk]

"It was discovered online." Are these reporters literally not saying what their sources are?

[dry atlas]

ofc they wont

have you not watched any shows about journalists

[waxen musk]

To be honest I haven't but yes I've heard.

But yes it's working, literally everything being reported is believed by people not in close support of NewJeans.

Makes the fans look delusional for coping that ALL these articles could be false. But it's true, we shouldn't just trust these articles.

Is it really only what MHJ has said in interviews herself that we can 100% hear as fact? Still it doesn't sound great she hasn't explained herself well enough and even I was saying fuck her for being so sensitive about "plagarism", but at least now I've heard reasons to support her thinking that way. It's just like I said she hasn't explained herself well.

Anyway yeah still so little go on as for factual stuff, it's frustrating.

[tiny peak]

it's like they are hinting they are going to attack the members next, indirectly and eventually directly

[waxen musk]

Any explicit support of MHJ from the members will turn people to attack them. So far the assumed support based on the Ador notice has already done most of this damage.

[tiny peak]

they know what they are doing

[waxen musk]

I think I'm misunderstanding that first article from the latest pin. Everything sounds like it was all fine and agreed upon that she got trainees from Source, but then the article ends in saying it's fraud. Help me out lol.

[upper solstice]

Lmao that’s journalism for u lmao

[acoustic valve]

I think it's fair to assume the girls personally support mhj, but are weighing up the different scenarios that can play out and if they should publicly support her or not. Hybe in turn is hinting they're next if they do indeed publicly show support

[waxen musk]

That assumption of support comes from what I was saying previously about MHJ forming a close emotional relationship with the members. This is what I fear if indeed MHJ is to be blamed if reports are assumed true.

[upper solstice]

where did hybe hint this

[waxen musk]

Yeah explain, I haven't seen that either.

[quick wadi]

ask tikkicord

[acoustic valve]

not saying she didn't, but like why wouldn't they take mhj's side eitherways? The things mhj is accused of doing wrong doesn't harm the girls and theoretically is also to their benefit. Whereas hybe, at least according to mhj is hurting NJ's potential, why would they have hard feelings towards her?

[tribal sand]

So hey guys, is there any updates with the situation?

[valid sierra]

*x -c https://twitter.com/yuijeans/status/1782910866020806946
legit main character energy

Yui (@yuijeans) on X

Following NewJeans is like watching anime. There's always an arc villain. First, there was 'Too Young,' then 'Mental Ward,' followed by 'ETA.' Now, it's 'Audit.' How big of an arc villain will be for their world tour? LOL. In any case, NewJeans always prevails.

Twitter · Apr 23, 2024, 11:14 PM

[harsh dove]

:warning: Tweet with id 1782910866020806946 does not contain any media!

[waxen musk]

Yeah all I'm saying is that people right now see Ador's notice saying NewJeans is supporting the plagiarism claims and think negatively of them for that. That's really all there is to it.

[primal sage]

Based on the article, most of the ADOR executives have given their computers for the HYBE audit investigation except MHJ? Did she not give her computer?

[acoustic valve]

just with the way they're now bringing up the girls' trainee histories under source n stuff, i expect more stories about the girls if they speak out publicly, and i can bet most ain't gonna be positive

[dry atlas]

that's my understanding, yes

[acoustic valve]

she got elon to implant it into her head in a chip

it's why shes always got a hat on

[tiny peak]

yes exactly what I was thinking

[dry atlas]

lol i saw a tweet, MHJ taking all the hybe info with her

and it's zendaya with her big hat

[acoustic valve]

she's always wanted to make an impact in the industry, she most definitely is right now

[quick wadi]

Those trucks are wild

[dry atlas]

ok that stays in tikkicord

[primal sage]

the trucks were coming eventually 😭

[acoustic valve]

why censor

[quick wadi]

Goes against rules in here

[acoustic valve]

ohhh

[quick wadi]

May cause some arguments and etc

Usual stuff

[acoustic valve]

i thought the trucks were just saying leave nj alone, but maybe i misunderstood

[rain spade]

Can someone help me to. Understand why they're bringing up the members ?

I don't really understand the latest articles

[wet jewel]

pins might help

[arctic sky]

I think it has to do with source music

https://twitter.com/taesoothe/status/1782785669959467409

gomooshin⁷ (@taesoothe) on X

I've been following BigHit business news quite closely and this is the correct hybe girlgroup timeline - a long 🧵

July 2019 - bighit acquired source music
July 2019 - bighit hired MHJ as their new cbo (brand officer)
July 2019 - bighit stated source music will be their kingdom…

Twitter · Apr 23, 2024, 2:56 PM

u can read it here

[waxen musk]

I'll read through that but like I said earlier everything seemed agreed upon I was wondering why the article was saying it's fraud.

Only part I don't understand.

[tiny peak]

it's disputing MHJ's statement, saying it was wrong, not "financial fraud" or anything like that

[arctic sky]

yeah it was the translation lingo lol

[waxen musk]

The stuff in that Twitter thread is as they say speculation but it's such wild claims lol.

I can't wait for some HARD EVIDENCE man I want that more than the bloody Bubble Gum MV at this point...

[rain spade]

Drama is always interesting huh

[simple ledge]

dispatch article explains which members of newjeans came from source with the timeline of when they became trainees. it also goes into some details on the stocks mhj received and how it was not taxed

[neon kelp]

I'm not even into this stuff lol

I just support newjeans and listen their songs

And zine episodes

[steep torrent]

dont know how true this is but if it is then ngl im taking mhjs side, especially cause ador gets a lot of their employees from outside of hybe
https://x.com/noiretbrun/status/1782909321728180436?s=46

• (@noiretbrun) on X

Did some digging cause I thought MHJ actually delusional but Belift actually booked the same hair and makeup team down to T.

Twitter · Apr 23, 2024, 11:08 PM

also not related to them but another group recently had a comeback and they got one of the songwriters for get up to write for them. the funny part is she had never once worked in the kpop industry before newjeans lol

[waxen musk]

Wooah yeah. I like their new song lol.

[cyan delta]

Can't mhj get sued now for not returning assets when they requested it

[simple ledge]

no they gave her an extra day

[white arch]

HI CHAT ANY NEWS

[waxen musk]

Just learning about the reporters involved and I need to learn about the history of Hybe's media control. I heard there was a bunch of stuff last year about SM and Kakao and I literally didn't follow any of that when it happened but seems I need to learn just how brutal this company is. It just reassures me that yes these articles are not to be trusted for now.

[white arch]

in therms of positions, who is leading rn¿? Hybe or Mhj?

[tiny peak]

i'm sorry but it's obvious to me, belift basically took the newjeans blueprint and followed it to a T, but that's not plagiarism IMO and not a hill someone to die on

[valid sierra]

hopefully newjeans and mhj gets to stay. mhj is always problematic at their eyes anway and yet, nj is still very successful

[steep torrent]

oh yeah i wouldnt call it plagiarism either but i can see why mhj is mad lol

[white arch]

To be honest, I think that (if yall are talking about illit) the bands are not similar

[cyan delta]

Her name dropping groups to back her up was kinda lame tho

[steep torrent]

also looks like they wanted to use the long natural hair look too but they didnt have long hair so they had to use extensions lol

[acoustic valve]

to be fair, it's not really "media control" right now, ie. covertly using connections to get media to write articles and opinions you want, typically editorials.
Right now it's just hybe's consistent leaking of carefully chosen pieces of information that constructs a narrative that's beneficial to them, the media for the most part are just reporting these leaks in a neutral manner. Well, most of them anyway.

For example, ador has spoken or leaked info to the media twice, hybe's done it at least a dozen times at this point

[waxen musk]

Ok got it. My main point was that I wasn't aware of their history with media in the past.

[acoustic valve]

of course, hybe can and will turn up the spin if they feel sufficiently threatened or when the time is right, likely near the conclusion of this entire ordeal

so it seems korean fans are in an uproar over the trucks sent to hybe and calling it blatant hybe mediaplay

think they overplayed their hand

[tiny peak]

the trucks were so awkward LOL

[acoustic valve]

the thing is, mediaplay is generally effective at influencing the GP, not so much fans. So fans were never the target of the trucks anyway, the trucks and the articles about them will likely achieve their purpose regardless: make it seem like the "fans" are siding with hybe

[robust oyster]

its a long scroll.. so what leads to this situation? whos at fault?

[dry atlas]

How can New Jeans avoid the stigma of being ‘traitor idols’?
https://www.munhwa.com/news/view.html?no=2024042401039912069007
interesting read

[drowsy crypt]

For the headlines

[acoustic valve]

If you're looking for a "good guy" or "bad guy"... you're probably not going to find one. It's just people doing everything they think they can get away with in order to get what they want from both sides. Focus on supporting the girls instead. read the pinned tweets for basic info

now see, if we start seeing more and more articles with the same editorial tone as this one... then I'd call it media control

[robust oyster]

yeah i dont want fully trust media bcs hybe have more control of it

[acoustic valve]

i miss my youth where I trusted news articles at face value, times were simpler

[tiny peak]

that article is crazyyyy, it's giving kpop twitter

[robust oyster]

tbh i want MHJ to stay, bcs she looks like she took a good care of the girls, meanwhile hybe is just doing business money oriented

[tiny peak]

it's as i feared, they are putting the girls on notice

[robust oyster]

what does it mean on notice? *sorry im nub

[tiny peak]

basically warning them

i thought the Source Music trainee article earlier was the beginning, and it seems likely

[spare timber]

The article won’t load for me, how come they’re getting warned? They weren’t involved in it as far as I know

[acoustic valve]

very much so, funny thing is, i absolutely don't think the girls will be branded "traitor idols" like 5050 at all, people will probably side with them against hybe, But of course, hybe will try to spin the opposite story as much as possible

[waxen musk]

The fact they'll have to pick a side is effed up because we as fans can be against both sides but they can't.

[acoustic valve]

5050 turned out like that because on the other side was a broke 60yo man crying about how he borrowed money from his very old mother to finance the group. People felt sorry and sympathized with him, people ain't gonna feel that way about hybe, SK GP hates corporations as much as anyone, maybe even more than most others.

[robust oyster]

they cant pick a side i think? bcs hybe own ador

[tiny peak]

the article basically said NewJeans is HYBE property, it's not a fun read

[acoustic valve]

and sets up the narrative about NJ being branded "traitor idols" if they speak in support of mhj. ie. how hybe will spin the media narrative and attack the girls if they dare speak up.

[tiny peak]

like it's implied that HYBE won't stop here, this is just a taste

[robust oyster]

hybe probably will spin the girls opinion no matter what, even if they dont speak hybe will say make up things like the girls sided with hybe

[simple ledge]

it’s probably not loading cause it has a bunch of ads

[waxen musk]

I was reading it and it reloaded and I had to wait another few minutes to read the second half. It's a bit slow lol.

[tiny peak]

the second half is where it gets really weird

[robust oyster]

the munhwa site?

[spare timber]

[slate yarrow]

use adblock

[lucid yarrow]

another day another fire