Promoting the game

[kind ether]

Supervive needs advertising. Like, why was marketing better while the game was called Project Loki? Also, why are we trying so hard to compete with League when I'm sure OW, Smite and even Apex players would be better target audience? Just want the game to get the attention it deserves. 🖤

[junior wadi]

What was it about the project loki advertising that you liked more?
How was the advertising better?
Why do you feel like Supervive is trying to compete with league?

[hybrid cloak]

its hard to advertise for a game as its building up.
so much money and time would go into resources that the game needs for the game itself.
more players only makes things more volatile, and while it could go well, its much more possible to go horribly wrong, plenty of decent, fun games went downhill over advertising early, the game currently has a nice playerbase for queue times and ranked.

without pushing mtx either.
however word of mouth can go a long way, invite your friends 🫡

[cunning minnow]

I dont consume content from shooter/ br players besides shroud, so I dont know about them. But I know some lol-streamers like Nemesis, Tolkien, Agurin did play the game and make a video about it. So i think a lot of players here also play league. So i think at some point all those players, me included try to connect the new things to something they know.
I dont compare the whole game to league but some aspects. So yeah I think those could be the point OP refers to

[junior wadi]

Well, if you only consume league content you cant just assume that everything is league focused. Tenz has been playing this game, he is a big valorant streamer, and itzTimmy has also been playing this a lot who is a Apex streamer. I can probably find more if i would like, but these are the biggest that comes to the top of my mind

[eternal smelt]

TC put and showed an impressive marketing efforts.
They both put enough money and shown good performance.

Basically they did an exceptional work on marketing almost there’s nothing left.
If you feel there is a problem its not marketing

[short hatch]

the only thing i don't get: why SV not on the main steam page? I don't really know if it's expensive or can't be done rn but it would be good for the game imo

[cunning minnow]

I do not, just thought about why OP felt this way and those were the points we could have in common. I am fully aware that we all live in bubbles and it can happen that i miss content outside my bubble.

[short hatch]

I run russian SV server and I can say for sure that most players came from league. I asked a lot of OW and apex streamers, they never even heard about the game

[rocky vault]

to add to that there was the creator tournament where a lot of variety streamers played the game

[short hatch]

The thing is game is being promoted only in english and in Asian region. That's why I think it would be useful to promote through steam directly

[rocky vault]

No clue if it would be better / how TC would achieve getting to steam main page. I was just adding to toms point, that streamers of different categories were paid to play the game and not just league streamers

[short hatch]

But distribution of streamers is probably 75/25 where 75 is league streamers

[cunning minnow]

yeah would agree on that. If i look up itztimmy supervive on youtube he dosnt even have a video on the first page. But Rav got one and it is funny and informative as hell

But it is a difficult topic. Game is still in beta and maybe devs want to polish even more till the attention gets big. And marketing can be expensive as i can imagine

[short hatch]

Agree, I just love the game and the devs that's why I'm worried when I see this 40 mins ques of players from asian/SA servers

[junior wadi]

Who did you talk to?

[short hatch]

RU streamers mostly

[junior wadi]

yeah. but which streamers

[short hatch]

can I put links here?

[junior wadi]

pretty sure yeah. You can just dm me in case if you want to

[errant cedar]

Hard agree, I made a post about this too on the feedbak channel. There's no trace of any sort of facebook group or page in my country where FB reach is heavily milked(Philippines). I hope they're cookin something

[proper coyote]

It does have advertising. I literally saw an ad on Reddit which is why i played it.

[frigid oak]

the game also needs some time of natural growth, not everything can be throw money at streamers

[kind ether]

My point is -- if they're gonna pay streamers, why not target Flats or Jay3 and similar streamers instead of Tyler1 who shits on devs any time he can. I'm sure that money would be better spent on creators with passionate audiences who would stay to play, instead of toxic LoL players who will quit after a day of playing.

Marketing is everything, and this game is a top down action moba style hero shooter, not a tradiotional moba so it should be presented like one.

[errant cedar]

they dont even really have to pay streamers, i just dont see any sort of visibility or representation in my region for it which is sad. a lot of newer games have separate marketing for each region to get as much reach as possible. i dont see any effort to form any sort of reach or engagement in mine atm

[tardy shoal]

This is a game made by an indie studio. They cannot advertise everywhere, unfortunately, because they're an indie studio.

[errant cedar]

i see. hopefully theres some way to create more organic engagement or at least utilize the free marketing resources available on social media. gonna be optimistic ^^

[hybrid cloak]

word of mouth and creativity can really help though, and it wouldnt create a problematic influx that would join and leave in abundance.

[cunning minnow]

i think you are one of those toxic player if you call all lol players toxic. I come frome lol and all my friends do aswell. Lol players got the same right to be here then anybody else. And every player can adept to a new game.

[kind ether]

Read my comment again and then come back to reply again with 2 braincells put into your next response. Thank you very much.

[warm ridge]

The fact they put some effort into it doesn't mean it can't be better. No one here benefits from their marketing - we just want other people to see it, reaching wider audiences of games similar to this one but not necessarily LoL which has been the main focus of their marketing. Players of hero shooters and battle royales will 100% take a look if you put effort into getting information through to them. If you think marketing is a one time effort, you must be very confused and you obviously don't work in this industry or a similar one. No one's giving suggestions with ill intention and I don't see why everyone is criticizing a suggestion that is supposed to bring new players from other sides of the gaming community into the game. You sound like elitist - and that doesn't help out the game nor the devs.

[warm ridge]

Which is fine but putting all eggs in one basket will not benefit them as much as branching out to other games of similar genres. No one's asking them to invest millions, just to rethink where what they have gets invested in the future.

I think you misunderstand the concept of suggesting they up their marketing. Making a good product is 50% of the process, they have achieved that so far, but getting that product out to the public is equally as important. We all want the game to thrive, and that is achieved with more players. Can't get more players if they don't even know the game exists. What's the issue?

[tranquil topaz]

Their marketing funds were spend more than just on lol content creators, so im not sure where is your point

[warm ridge]

i'm gonna need you to show me where exactly i said the entirety of their marketing funds went exclusively to league content creators?

[tranquil topaz]

.

but i mean ofc, we can say, no direct words, than didn't say -_-

[warm ridge]

which has been the main focus of their marketing doesn't mean they spent all their money on lol content creators? nor does it insinuate that.

i do not work for theorycraft therefore have no insight into their marketing budget. i said they focused on getting league players to try their game - which is obvious because most contrnt creators who got sponsored to play supervive also play league. is that the only thing they spent their marketing budget on? i'm sure not. but their main focus is obviously to translate league players into supervive players - while that's fine, they would benefit from broadening their horizons and including players who play other games similar in other ways (hero shooters, battle royales etc) into their marketing campaigns.