As a primarily educational channel, I don't use tags or any other "SEO" optimizing stuff. I will sometimes make my title the exact search query someone has but thats because people click on videos that match their exact search query. I also "compete" by showinf my educational content is the most up to date "CapCut Video Editing Tutorial (2024)" or by claiming to add more value "Advanced Editing Tips in CapCut" or by currating a ton of informaiton into a compelte guide "CapCut Mastery: 40 Editing Tips For NEXT LEVEL Edits". These are all ways to stand out (and there are more ways) when a bunch of people have already covered the topic.
I do pay attention to search traffic/demand for a topic but only as a way to know if I should make a video on that topic. If people are searching "CapCut Tutorial" it lets me know that I should make content around CapCut for both that exact question and surrounding content that could be suggested after that video.
Just my thoughts.