Firstly, I want to aknowledge the following facts:
- Contributors have delivered an excellent MVP of the Interoperable Blockchain Game, there is a huge amount of work that the end user never sees.
- The DAO is extremely well positioned to fill in gaps, improve existing features and launch major gameplay updates.
- Contributors have given this first Phase of Development their absolute everything, and are extremely deserving of downtime to reset their minds and refresh.
- Admins and Senior Leadership have navigated and continue to navigate extremely trying times across the market with a laser focus and have seldom made decisions that damage or jeopardize the project. A stark contrast to our competitors.
- We the DAO have a phenomenal team, building a full-time team of this calibre is remarkable and we the DAO should aim to uplift & energize the team if we want to get the best from our people and retain top talent with a wealth of domain knowledge.
- It's the easiest thing in the world for me as an investor and player to demand things of the team, it's far more difficult to be on the receiving end when you have countless asks of your time across an array of departments, initiatives, deliveries.
1. Introduction
This proposal aims to set a minimum expectation for project direction updates & regular communication.
We have a live MVP product with paying customers which means regular communications and a clear vision for the next phase is a non-negotiable.
2. Background and Context
Illuvium's gameplay loops and economy are not yet fully online, which means the value to the player is in frontrunning future updates which are not being communicated as well as they could be.
We’ve reached the first huge milestone with the release of Open Beta, we're starting to see the vision materialize in front of our eyes, in my view this is the time to take stock of where we are at and set clear goals for this next phase of the project.
This is Web3/Crypto, while token price isn't the motivation for this proposal, it does aknowledge that the price represents our current audiences confidence and satisfaction.
3. Proposal Summary
Direction
- One Fortnightly Discord Announcement that clarifies the direction of the project, progress made and describes the evolving shape of the core game products.
- One Fortnightly Social Post that clarifies the direction of the project, progress made and describes the evolving shape of the core game products.
- One Fortnightly AMA that clarifies the direction of the project, progress made and describes the evolving shape of the core game products.
Communication
- One Fortnightly Game Design Townhall with Aaron held in Discord covering decisions and vision.
4. Execution
- Ownership of Discord Announcements to be shared between Admins / Seniors.
- Social Posts (specific to upcoming features) to feature rich detail and concept art (a single image even) that clearly communicates the impact to potential players beyond our existing community. We need more than single line items describing major updates that will change the face of our project.
- Regular AMA with top creators from the community (The Download for example with Sam Scoriox Tarren would be perfect) whereby vision for Phase 2 is covered in detail and tested in the court of opinion.
- Discord Townhall, regular fortnightly time, to be recorded and shared across socials, with concept art and slides if possible.
5. Expected Outcomes
- Revitalize investor confidence in the amazing team and vision for the product we love.
- Ease the burden on Rich and Mods who are bearing the brunt of investor dissatisfaction.
- Hear more from Aaron who's words are absolute gold when it comes to understanding what's to come for the player.
- Set a course for success and bring the DAO on the journey.
- Destroy the US (DAO) versus THEM (Team) and bridge the communications gap.
- Keep the player hooked, excited and coming back to stay ahead of the curve.


