Basically, we could track where we acquire users that end up taking actions on chain - so a web3 apps flyer/mixpanel.
Not sure if you guys have used this type of thing but they are very dope.
@night whale @cyan linden
#Web3 Marketing Analytics
lean fulcrum
I talked to their head of partnerships, Austin Cain, and he offered to hop on a call to provide a demo.
I'm gonna check out the demo regardless, but this is great product marketing tech (what I do currently) and the guy that's running it was early in building out FB's ad tech infra.
night whale
It says the original message is deleted
I feel I am missing some important context here
lean fulcrum
I feel I am missing some important context here
Oh weird - not sure what happened.
https://twitter.com/spindl_xyz
The short version is that we should evaluate this tool. They are announcing an integration with IMX in 6 weeks.
night whale
Oh weird - not sure what happened.
https://twitter.com/spindl_xyz
The short v...
Took a look through their website. Looks like a fantastic visualisation tool. It's my understanding that the marketing team and @bleak tree already do analysis on their metrics for marketing.
@tropic topaz are you able to confirm?
But I agree this could be very beneficial
lean fulcrum
Yeah - measuring channel effectiveness with on-chain metrics would help us efficiently drive spend/focus to the correct places.
-This influencer really helped drive new user adoption for OW from Instagram.
-This webpage is converting a lot of ppl that spend on skins.
-Those ads did xyz
-w/e
Don't think it would hurt to see what they are offering - he is EST timezone
plain hazel
Oh probably the original post was deleted because it contained a link