Youtube Shorts

[visual mountain]

We should consider producing a series of ty shorts leading up to launch.

This gaming project seems to be crushing the yt short game and getting way more traction there compared to long format videos.
https://www.youtube.com/@SuperTrip64/shorts

@crystal bison @sand vessel

They a really good so that helps obviously but the reach they are getting is phenomenal.

[sand vessel]

Its a good thought. But we need to ask ourselves what it accomplishes. Its no secret that shorts have terrible engagement and we have existing plans for finding the right groups that might find our game interesting.

For example with Supertrip I have no idea what supertrip is or why I should care. Their shorts are highly shareable but they do nothing to make me investigate further.

We could do gameplay shorts but we have already seen it doesn't do a whole lot. If we were to do higher quality things then it would take Andrew and the team away from the more important trailers etc. It's not off the table but its hard to prioritise rn.

<@&1107754344499122206> thoughts?

[sudden sequoia]

I agree with scoriox. Just watched a few of their shorts and I feel totally lost and have no desire to try to learn more. Shorts in our case could be worthwhile but only if informative imo.

[ocean patrol]

I like the idea, perhaps not Andrew taking time to make them but I am down to make some shorts. Unfortunately I don't have a powerful PC so I can't get high quality footage but I will put in some effort to make some and see how it goes

[visual mountain]

Yeah - it's top of funnel awareness content rn. But they are a tiny project in comparison and have the same or more reach than we do on youtube bc of it - youtube is a massive pipeline for trad gamers.

Their beta isn't even out yet, so they are just building an audience and think they will be able to convert when onboarding is easy/live with more 'consideration' stage content.

Wouldn't be the worst idea to build that pipe up before we need to onboard trad gamers.

Focusing on web3 ppl first makes sense, but think we should consider this option well before we need to get more players.

@sudden sequoia

[visual mountain]

I have a solid build if I can help capture in game stuff. Prob don't have time to edit, scope out the ideas fully (but down to help here for sure) and such at the moment though.

[ocean patrol]

If you send me footage I will edit it the best I can 👍 I just added you as a friend

[pure bronze]

Nice !

[sand vessel]

If you storyboard anything I can get footage as well

[stable ibex]

Seems like you guys have all this sorted. 👍

In regards to YT shorts they can be powerful but if you want more reach and audience right now FB shorts are very undervalued.

[zenith haven]

tiktok u guys

[visual mountain]

We would just post it everywhere that has vertical content I think.

Think YouTube has the gaming audience pretty captured (for video) atm tho.

[stable ibex]

A lot of TikTok are fake views but we have a whole social media plan that I would love to implement but unfortunately due to limited resources we have to wait 🙏

[safe crypt]

I think YouTube shorts for promotion should be more focused on content creators. The retention is so bad but I’d be lying if I said there wouldn’t be a decent effect with 100s or 1000s of illuvium shorts constantly popping up in someone’s feed 🤔

[fiery snow]

Hi Sam, if you need an extra pair of hands with this I have some ideas that Illuvium can benefit from and some time to help execute? I also have editing, SEO and content scheduling experience and already do this for a blockchain gaming platform. Let me know your thoughts!

[stable ibex]

Amazing let me bring this up with the MSC and see what we can make of this ☺️

[fiery snow]

Thank you! Looking forward to hearing back 😊

[visual mountain]

Do you have any editing work you can share here?

---

Also - if you have ideas on video ideas for what could be captured in game + editing, I think that's the current road block. Obvi there could be others - marketing team sign off.

But I think a good idea/POC would help get traction, and maybe support.

---

Ideas
-Identify popular sounds that pair with basic OW game play (easiest it seems)
-Creative way to show this is Pokémon 2.0
-Show basic flow through the game, buy fuel from land game, capture Illuvials, build deck, play pvp, flex/join tribe with illuvials.
-Cut scene montage with finalized Illuvial animations and popular sound.
-Show the creative/dev process of our most documented Illuvial, indicate we did this with 150 of them, cut scene interview with Grant.
--Same but for a region

This are kinda the most basic ideas, think they are decent, but know there are better more creative options.

[fiery snow]

yes of course, but I cannot send links here 😦 Can I send it via DM?

[fiery snow]

Yeahh I have some ideas for short form content, which platform you thinking of? The algo is different for the platforms, so the ideas can vary. I have experience in TikTok & YT Shorts

[visual mountain]

Don't share any links that are not from a major platform and if it's not letting you just remove the things that make it a link -- www. youtube.com/@SuperTrip64/shorts

[visual mountain]

Whats your understanding of the algos?

[fiery snow]

I keep up with the trends, marketing tactics and experiment with them 😌