#Please reply here ) thank you 😄
hexed aspen
Seems they're looking for an audit. I'm torn because if it's their website, that's just spec work in disguise so they can take everyone's audits for free. 😐
That said, to answer your question, all these things are just tools. Empathy maps/personas/etc... they're all just things to help aid the designer to organize and synthesize their data to come up with solutions (also to help stakeholders better understand your research). If you must take this work, I'd look at their website and then use whatever system works best for you to better understand the website.
I'm not saying don't take the internship, but I am saying they should have given you a more conceptual project.
That said, a full case study with any sticking power would have a much longer timeframe; I'd personally do something a little more brief.
paper venture
Seems they're looking for an audit. I'm torn because if it's their website, that...
Yes, that's true.
I think I would go for a brief one, like you said.
I think making a case study would take too much of time.
Thank you :)
hallow juniper
You might do well to read this article
Expert reviews can often be used in this context.
You don't really need personas or empathy maps, since you don't really have the data for it to be valuable. So it doesn’t make sense to use any.
Usually you decide a specific flow, and write a scenario and kind of go through the flow with a hypothetical goal and analyse the site using design principles (such as heuristic evaluation or accessibility principles)
Alternatives are accessibility checks, where you go through the website with a specific flow and measure it by W3C standards
It's kind of a cheap alternative way of usability testing, when you don't really have access to users.
You can then write a document, using some simple metrics, applying it for each screen
Example:
Each smiley could then for example indicate a level of a specific metric
You then end the document with a conclusion, creating some recommendations to improve the design based on the metrics you have chosen to analyse the website on
This document you can easily share with the company
For this it's very important you measure with proven frameworks of principles, not your opinion
But only choose max 4 principles to focus on
Example of such principles
mossy bloom
Seems kind of like an app critique but on their website. I might research app critique interview on google and see how people approach them
paper venture
@hallow juniper thank you, this will help a lot!
hexed aspen
Hey @paper venture do you know what they need the website to do? Have you had the opportunity to ask them, as they would any client, to find out the purpose of the site and how well it's delivering for them?
They aren't necessarily trying to see how well you review the UX, they may be seeing how you'd approach the task they've given you and what you'd think about before you do it. If you're going in blind, without asking key questions about the function, any review you do of the UX might miss the mark of what they're looking for.