Brand/Visual Design Critique

[hasty helm]

Hello folks, I made brand style guide for a fictional Mens Clothing Brand. If you could provide any tips or advice or critique or all three, regarding my designs or how I presented them, I'd super appreciate it.

Is there anything missing? Anything I could improve on? Anything I did good?

Here's additional mockup photos for the brand.

[fervent coral]

Looks really good ❤️

I like how you have styled the letter "K" is a unique way which is grabbing my attention

Feedback-Brand Design:

Business Card:

1. The store manager can be all caps
2. The color of the logo is not working for me so maybe play around with shades that relate to Men's fashion

General Feedback

1. Needs to be more spacing between "Atlas" & "Alder". Placement of it needs to be bit further way from the letter "K" . Could make it a bit smaller
2. Find a catchy slogan that will relate to your brand name
3. Need to work on your typesetting and cut down your Atlas & Alder brand description to maybe 2-3 sentences. Please see screenshot above

[hasty helm]

Thank you for the feedback! I might try an overhaul of the whole design and it's great to see the factors I need to focus on!

I don't know if it's hard to see, but I made the brand symbol in a shape that looks like the titan Atlas carrying a planet. Do you think it needs more polish or is it just as fine?

[fervent coral]

You are most welcome 😊

I am glad to hear that you have identified the areas for improvement. Look forward to the next version

[fervent coral]

This is an interesting brand symbol you have made. I think it needs to be more polished where you could maybe try adding some breathing room between the curved shape and the letter. See if you can make the shape smaller and remove the black stroke

Hope this helps