Redesigning Dunkin donuts Landing Page and please give me your feedbacks

[rigid socket]

I am a beginner at design and please give me your feedbacks and thoughts, i still learn it

[wispy canyon]

I always like the boldness of the Dunkin's logo. The brand tagline is missing: the world runs on Dunkin'

Maybe you can highlight the boldness of the logo and tagline where you have a lot of white space in the middle.

[rigid socket]

You are right but anyway what about that composition that i have made??? I thought it was awesome but are there lots of things and is it balanced in terms of white space??

[wispy canyon]

There is a slight imbalance between the top and middle section. This is why I recommended filling out that white space more.

Search placeholder text needs padding from the border

Reduce vertical spacing between Dunkin and rewards, make larger. Could you incorporate some simple iconography here to explain how the rewards program works?

Like donut icon + drink icon = dollar icon.

[rigid socket]

You mean that lineheight of Dunkin rewards needs to be reduced

[wispy canyon]

Yep. Close the gap by reducing line height or make the text larger with same line height

[rigid socket]

But what about the layout and composition i have made ??

[wispy canyon]

Seriously I don't know if you are trolling me or not.

Literally everything I am mentioned is regarding the layout and composition. You want me to comment on anything specific? The nav?

[rigid socket]

No i am not trolling anyone at all i am beginner and i just want to learn

[wispy canyon]

Got it.

Ok to me when you say layout and composition I am thinking of the flow of the page and the visual hierarchy

But in order to give more direct critique I need to know context. This is a landing page for the entire company? Just the rewards program?

The cookie and coffee seems rather large when Dunkin' Donuts is mainly known for the donuts and hot coffee. That being said maybe they are trying to branch out and sell more cookies?

[rigid socket]

This is the landing page for the company for example. And yes you are right about Dunkin is popular for donuts and not cookie

[wispy canyon]

Can you justify why you are using that imagery specifically from a business perspective? Think about design as a mechanism for technology to serve up a conduit for the business to reach the customer. What does the customer want? What does the business want?

Dunkin wants to sell more, customers want the rewards. So you got a good thing here. Maybe the call to action needs to be stronger visually. If you want people to sign up for rewards make that call to action. Very prominent.

Dunkin's brand is about being what America runs on. I mentioned their tagline specifically. That sound be incorporated in there Maybe there a large video on there too? Link to socials? Some kind of hashtag contest?

The paragraph text is too small considering the value proposition for the customer is buried in there. The large headline text should be "sign up to get Free food and drinks"

Composition and layout is one thing, designing with intention to meet business goals and align with customer needs is a whole other layer.

[rigid socket]

Thank you for feedback i will take account of them ❤️❤️❤️

[wispy canyon]

You have basically copied the copy on the main Dunkin site and slightly changed the layout but consider how their current design and layout could be improved. Find reasons why it would be an improvement.

I don't mean to be overly harsh just UX slash UI slash product design is about making these connections. You are definitely on your way!

[rigid socket]

I redesign it but i copied text only the rest of things i got by my idea

[wispy canyon]

Totally. Not knocking on copying it but just focus on how and why you make design decisions.

[rigid socket]

Sure, i got it

[wispy canyon]

This is well worth your time: https://www.youtube.com/watch?v=LCfBYE97rFk
"Typography is painting with words"

Things like this still inspire me.

[rigid socket]

Thank you. If you know some even more beneficial video recourses please send it here❤️

[wispy canyon]

Fast forward to 33 minute mark and listen to story about Citibank logo.

"the design of the logo was never really the hard job, it was convincing a million people to use it"