Potions are completely pointless right now. You die you get right back up with a little negative effect.
Death may feel bad for some players but it really does not matter at all honestly. Heck I seen some people crafting and starving themself to death (would not recommend for efficiency) Food is very important in the game and the buffs they give are fantastic but potions are useless.
If I die to enemies while in full cloth it's no problem I just get back up and go again heck I even get full hp while that poor jakyl stays at 10% hp ready to be killed.
But if I died and dropped my bag on the floor or even if I am forced to tp back to my home then I will consider properly preparing for fights, using the right gear and potentially potions.
High risk = potions become useful
Low/no risk = potions become useless
right now I will put death at no risk.