Doing so by pricing it way higher than manufacturing cost, regardless the chips coming from Intel or AMD, the only qualified chipmakers for gaming and AI so far due to sharing the common root: x86-64 (originated from famous 8086), DirectX, and importantly, Wintel. Higher pricing generally leads to higher profit margins. In layman economics terms, even if the sales number of next gen Xbox console (10th gen, maybe call it Xbox Mark V) would the same number of units sold as Xbox One lifetime sales, but getting way higher hardware sales revenue than even PS5 hardware revenue, even PS5 and Nintendo combined sales revenue in hardware alone, due to combined high pricing way outpacing manufacturing cost, leading to some profit margin being about 50% in the first year, eventually about 200% of the manufacturing cost, and some limited editions even being 100% handmade by takumi craftsmen and sold only through auctions unit by unit, with approximately sales price to be 4 times the manufacturing cost. So what do you think @pliant hearth ? Maybe use Apple tax method to make die-hard Xbox fans to buy even larger storage options, by charging $100 to increase 1TB of SSDs?