#Pre-save campaigns

1 messages · Page 1 of 1 (latest)

pine bronze
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So I have a new album releasing in 3 weeks (picked this number to be able to submit to Spotify playlists) and want to run a successful pre-save campaign.

I want to spend less than $500 on this.

I’m thinking of solely using Facebook Ads.

I created a Listener Profile for what I envision my audience to be like.

  1. Between ages of 18 and 35
  2. Listens to Metaverses playlist on Spotify (daft punk, crystal castles) and Hyperpop like 100 gecs and underscores.
  3. More specifically they like vocoder artists like Kraftwerk and Daft Punk
  4. Lives in bigger metropolitan areas (just a guess)
  5. Likely does not have children
  6. Likes some mystery about the artists
  7. Technologically savvy
  8. Educated
  9. May have some experience with drugs
  10. May like vinyl
  11. Cares if band seems cool (I.e. daft punk has cool image)
  12. May be very liberal and not religious

After studying 100 gecs Discord server, I found out their audience is like 70 percent male and mainly 18 and younger. They also are often accepting of transgender or are transgender. They also are accepting of neurodivergence.

Based on my listener profile, I am thinking of targeting similar artists and age ranges on Facebook. I am researching other ways to drill down further to target those who could be real fans.

pine bronze
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Working on my ad copy: Want to hear new music integrating electronic, pop, rock, and avant-garde?

Pre-save the album down special now
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Listen to my exaggerated take on pop incorporating electronic, rock, and avant-garde

Pre-save the album down special now

pine bronze
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Well the ad is up. I couldn’t target 100 gecs fans or other Hyperpop artists because they weren’t available as selections. So I chose to target fans of Daft Punk, Crystal Castles, and Kraftwerk. It’s a slightly older audience this way I think. I have ad the running for about an hour or two. The results so far are attached.

IMG_1285.png
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as you can see most people are above the age of 24 here. This is way different than the 100 gecs audience. In their discord, I saw a survey that showed most fans on their server were under the age of like 21. Some people say you have to target a younger audience to really get traction. I hope that’s not true lol

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The assumption that people make is only younger people really listen to music

pine bronze
dusty ore
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I've never been a fan of pre-saves as a listener. And the distrokid hyperfollow has never worked all that well, it would never open in my Spotify app, so it would always ask me to sign in whenever I hit the cta, so I just ignore all pre-saves/ hyperfollows I see on Instagram now

pine bronze
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I just canned my pre-save Facebook ad in favor of one to follow me on Spotify

supple seal
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All the things you're describing your music with are kind of abstract, borderline jargon-y, not a lot of appeals to sensation or emotion

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"integrating" and "incorporating" are businessy words

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Who is your listener? What do they want? Why is your music an answer to them?

pine bronze
supple seal
pine bronze
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If you have any ideas, let me know. My listeners may like artists like Blackbear, Crystal Castles, and Daft Punk

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My upcoming album has a mix of Emo Pop music and like pop music mixed with vocoder

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I guess I could try appealing to their emotion with a story of some kind

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Like about how I wrote most of the songs after a nervous breakdown and seizure

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?

supple seal
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I don't think that's a whole story by itself but it's a good detail in a story

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Like that's kind of a recovery/getting back up angle

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Taking control of your life after being attacked by your own brain

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"Do you know what it's like to getclaw back control over your life when your brain attacks you? Maybe after you listen to this you can relate"

pine bronze
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You’re really on to something here

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That sounds much more relatable than describing the music in more academic terms lol

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I’ll do an ad with something like that soon and let you know how it goes 🙂

supple seal
pine bronze
rare wigeon
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Presaves are really tough to convert. You have to login and click a bunch of scary buttons to allow complete access to your Spotify. Ludicrous amount of friction and effort and all of it to get absolutely nothing in return upfront - only a vague promise of future music from an artist you’ve never heard of. It’s always a better use of budget to promote something that’s already out/save for after the release is already available

pine bronze
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My targeted demographics seem to be good though

rare wigeon
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There are basically two things in your control. The copy/call to action, and which page you link to. For a stream campaign, you link to the song directly with a “listen now” CTA, on a song page, the biggest buttons are to like/save the song/play the song.

On a follow campaign you actually have two options:
The ad has the song playing and says follow me on Spotify, and links to your profile, where follow is the biggest button is follow or shuffle the artist. People are less likely to obey this CTA because it sounds more difficult than a button so what I do instead in my follow campaigns is:
Only use songs in my top “popular” songs, use a “listen now” CTA, but link to my profile. Basically combines your stream campaign bc it’s easy to click the track they came to hear more of, and the big follow button is right in front of them. I usually get ~$1/follow plus a bunch of streams out of these

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pine bronze
rare wigeon
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Stock footage of a turntable + the track lmao

rare wigeon
pine bronze
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Btw my one FB ad has like a 4.18 CTR now and my other about a 2. I just read that’s pretty high compared to the average. Any idea if that’s good for music? Not because I want to feel validated, I just am curious how much more work I need to put into optimizing my ads or if I can relax a bit on it..

rare wigeon
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My ctr from the smart link/landing page is usually 70-90% unless u hit bots

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From the ad 0.41 looks like