#Would you please critique my short for the content

51 messages · Page 1 of 1 (latest)

orchid ember
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Hi,

Link: https://youtube.com/shorts/XqcZOaduggE

This is my 11th short on the channel and has ~850 videos. No long video ever posted over the span of 45 days. I usually either get ~1.2k videos or ~300. I've been changing the content style, length, etc., but analytics hasn't changed much. I have no problem making more, I want to know if it's the right path.

I mainly have two questions, why %62 people swipe away (I think it means they swiped even before the video starts since YT currently counts every play as view, to my understanding).

And retention. I don't have retention since it's under 2 days now, but it will be same as the other ones, they drop off at the points that I don't understand why. Perhaps these are the same question.

This is the video before it: https://youtube.com/shorts/h0xPKgmORo8, I uploaded its retention graph. I don't understand why people would just after the hook, which is the funny car crash here at 0:05 would swipe away.

Thanks

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It's like classic GTA games, but you are a cop this time dealing with different situations. #Shorts, #YouTubeShorts, #IndieGame, #IndieGames, #IndieDev, #IndieDeveloper, #IndieGaming, #IndieGameDev, #IndieShowcase, #IndieGameCommnity, #Gaming, #Gamer, #GamePlay, #GamingCommunity, #VideoGames, #GameOn, #GamingLife, #GameClips, #Esports, #Trending...

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winged wyvern
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Heyaaa ok lets do this

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for starters:

I mainly have two questions, why %62 people swipe away (I think it means they swiped even before the video starts since YT currently counts every play as view, to my understanding).

Nope, its within the first few seconds in a scrollable feed or if they saw it in shorts feed and swiped past. I doesn't count as a view unless they engange in some way in the first few seconds

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I don't understand why people would just after the hook, which is the funny car crash here at 0:05 would swipe away.

It's not at 0:00 and people won't wait for you to entertain them when theyre here for entertainment

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It's also clearly gaming footage with no personality, no hook, or interest. Shorts viewers arent fans of this in general and will see it as slop/low effort content and will swipe past more often

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And the final nail? Your car crash wasnt funny, it was just a crash

orchid ember
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it's a game showcase, I show short parts of the what the main focus of the game is, gameplay and graphics. I see others do this with good results.

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My question was about the first video, then provided example from the last one. Which one are you referring to.

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Re crash not being funny, see the comment.

winged wyvern
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otherwise, it'll vibe like a gameplay clip. Info at the end isn't going to convicne people to stick around

winged wyvern
winged wyvern
orchid ember
winged wyvern
orchid ember
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I'm a consumer of such videos myself. When I see first few seconds I see if I like the graphic and/or the genre. If yes, I continue to watch. If it gets boring I skip, even on shorts, to see if anything interesting happens again.

I think the most important thing I need to do is hook. People don't stay to watch the video, no matter how good it would be.

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but for a realistic top down game, best I could do was the car crash. The rest is the shooting which doesn't look good.

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Maybe I have to write a question at the start like "Ever wondered life of a cop in GTA?"

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But my most viewed shorts are the same. Almost half waited to watch and drop starts at 0:05.

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One of them even starts by the characters limbs getting torn off, I can't think of a better hook honestly.

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Also I don't know what is a good performing short in my niche does to compare realisticly.

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the limb short

winged wyvern
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Ok, then let me break this all down for you?

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You're getting under a thousand views on your shorts. That means your stats are going to vary a lot, and a thousand views is not a lot for shorts at all. Your videos are underperforming like crazy, and that's okay, you're new, that's going to happen for a long time!!

But what this means is, I'm approaching your videos from advice to make all of your videos better. I didn't even see your video as a showcase because your video was not structured as a showcase. Therefore, your ideal viewers (showcase watchers) are going to be clicking off because you're not giving them a showcase in their eyes youre just giving a gaming clip

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A difference between 10% might be crazy, but your videos are so small that these stats aren't actually substantial yet. That's okay, you'll get there, but until then, I wouldn't be worrying about the stats specifically like this as much as I would be worrying about the content itself

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And it's all right. You don't know as you say what a good performing short in your niche looks like. I would highly recommend you find high performing shorts in your niche (100k+ views min, 1 million is better) and figure out what it is that they're doing that you're not

orchid ember
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they have a 15s video that shows a mechanic of a game, which I copied with the car crash one

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they actually have a short of the same game and I tried to mimick it to my best

winged wyvern
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Show me a channel that is pulling large numbers that does what you did? I'd like to take a look to see what you're describing

orchid ember
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BTW, thanks for your time

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This is the shorter video I described that I copied with the car crash. Yes I know mine is not that cool:

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this is their video on the same game:

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I thought it's the caption at the start but it's not on all of their videos

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Also they have a very large sub and I don't know what a good or bad performing percentage is on such crowd

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they have fast cuts but it's after my drop

winged wyvern
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He can get away with it because he has a massive community that already is fixated on him. He doesn't need to get a new following, he just needs to appease the people he already has

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But you are new, you don't have a large following, your aim isn't to appease and already existing audience. You already have to expectations for you. Your aim is to get new people to give you a shot, to wait around even just 10s more

orchid ember
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He doesn't review. Long videos are full playthroughs, all endings.

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How would you add hook to the longer version of these shorts

winged wyvern
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All his notable content is reviews

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That's probably where he gets his 700k following from

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So that's what they're expecting from him. Notice his videos that are not reviews or displays are t getting as many views?

orchid ember
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how to keep viewers 10 more seconds

winged wyvern
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Tell them what you're going to give them and then give it to him. You don't have to literally tell them but they have to literally know this is what you're planning on giving them and then they have to want whatever that is

orchid ember
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caption "This is life of a cop in GTA:" at the start of the video. Is this a correct example?

winged wyvern
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Yeah but that's not telling the viewer this is a show case