Morality:
My suggestion is a morality rating system and things to attach to it. There are perverts and people who sneak in and vandalism. If you miss too many of them you become less famous and become infamous. The less moral you are the more these and other bad things happen. The more moral you are the less those things happen and the more good things will happen. To ensure that you never get too comfy in either area, why not have sudden events that can turn the tide depending on what you do?