I feel as though the cosmetics in this game are very lackluster. For me, as a player I play this game to collect all the units especially the rare ones and one of my favorite parts about collecting them is the units’ cosmetics. When it comes to this game, the cosmetics just don’t do it.
A lot of the effects of the units feel recycled, or they are too much. For example, Gogeta’s effects are way too over the top, and you would never actually use them. Shiny Sakuna and Shiny Gojo have almost the exact same effect.
While AA does not do anything better than this game overall, I feel like you guys could learn from their cosmetics. When AV makes cosmetics, they often just give you what the character is wearing and some effects, but I think it would be a lot cooler to make the cosmetic something different.
For example for Gojo we could have gotten a Hollow Purple cosmetic instead of just his aura and pose which sadly suck. Or for Gilgamesh, we could get his portals behind us. Stuff like that would make these units feel a lot cooler and more rewarding, and players would like to show them off more.