high quest
Referring to the holiday app sale, can the app market team supply any data from the last sale as to the success rate (traffic, installs, purchases) increases comparison to apps not included in the sale, and ideally for each discount tier.
Obviously the advertisement of the app market itself results in increased numbers due to the marketing, but the question would be: is the discount "giving away income" / worth it / too low / too high
cyan stag
Works well every year. That's how you know that the holiday season starts... 😄 It's quite heavy traffic and it helps because December is usually low-season. Obviously it won't work wonders, if the app performs poorly usually, it will perform like that in the sale as well. In general, maybe you can expect between 30% and 100% increase in sales. I don't have any stats to back it up, just empirical. But I'd look at yearly discounts, maybe this way you get a chance to bill the users at full price next year. Personally, I'm not 100% sure how well last year went because I'm waiting for November. 😅
high quest
Works well every year. That's how you know that the holiday season starts... 😄 ...
Thanks, I have seen a similar increase - really looking for the marketing team to back up with stats here to inform business decisions and optimise revenue. I would infer that the sale itself alerts a lot of Wix users to the app market, and does that alone see an increase in traffic - i.e. would the customer have purchased regardless? The "apps on sale" will also be saturated if everything is on sale, so I am just really interested to inform any decision as we cannot live A/B test an app in time.
low spindle
Hi Duncan,
From what we’ve seen in previous sales, joining the promotion tends to drive significantly more visibility for apps. The campaign brings in new users to the App Market overall, and the majority of that traffic naturally flows to the apps that are part of the sale. Similarly, most of the upgrades we see during the sale period come from discounted apps rather than those that do not participate.
In short, being part of the sale gives apps a clear advantage in exposure and conversion compared to sitting it out.