#Ads Manager Conversions objective is greyed out

6 messages · Page 1 of 1 (latest)

clear willow
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Hi, I’m setting up an OpenAI Ads campaign and I already created a conversion event, but in the Create Campaign settings the “Conversions” objective is greyed out and I can’t select it.

I’ve read that conversion-optimized campaigns need a supported standard conversion event, not just any conversion event. How can I check whether my event is considered eligible/standard for oCPC, and is there anything else that would keep the Conversions objective disabled?

jaunty vortexBOT
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Hi @clear willow. I'm kapa.ai, your friendly support bot. I will try to answer your question by searching through the knowledge base. :wave:

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You’re right that conversion‑optimized (oCPC) campaigns require a supported standard conversion event, and that’s one common reason the Conversions objective can’t be used. However, the provided knowledge sources don’t list:

  • Which specific events are “standard” vs “custom”
  • Exactly what UI conditions cause the Conversions objective to be greyed out

So I can’t definitively tell you whether your specific event is eligible, only how the system is intended to work.

From the docs:

  • oCPC “supports one standard conversion event per campaign. Custom conversion events are not currently supported for oCPC.” [oCPC FAQ]
  • Before creating an oCPC campaign, you must have “at least one supported standard conversion event” available and conversion tracking set up via Pixel and/or Conversions API. [oCPC setup]

Given that, here’s what you can reliably check based on the docs:

  1. Confirm you’re using a standard event type
    In Ads Manager’s Conversions / Events area, verify that the event you created is one of the standard event types (not marked or configured as “Custom”). Only those are eligible for oCPC. The docs explicitly say custom events are not supported for oCPC. [oCPC FAQ]
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  1. Verify conversion tracking is fully set up and sending events

    • Make sure you have a valid Pixel ID and/or Conversions API key and that events are actually being sent and accepted (per the measurement docs). [Conversion measurement]
    • The event must be configured as a conversion in Ads Manager and match the event type/name you’re sending; mismatches can cause conversions to show as 0 even if events are firing. [Measurement FAQ]

  2. Ensure you’re creating a new campaign
    You can’t convert an existing CPM or CPC campaign into oCPC; you must start a new campaign and choose Conversions as the objective at creation. [oCPC FAQ; Create campaigns]

  3. Check general account / campaign prerequisites
    While not called out specifically for oCPC, campaigns won’t serve if account verification/billing aren’t complete; similar prerequisites may affect which objectives are available. [Campaign setup FAQ]

Because the docs don’t describe the exact UI rule for when the Conversions objective is greyed out, if:

  • your event is definitely a standard event,
  • conversion tracking is correctly configured and sending events, and
  • you’re creating a brand‑new campaign,
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then the remaining step is to contact OpenAI Ads support from Ads Manager or via the help center so they can inspect your specific account and event configuration. [oCPC help]

Note: you can ask me a follow up question by @ mentioning me again :speech_balloon:

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@clear willow Kapa.ai is still learning and improving, please let me know how I did by reacting below.