#GPT’s AI Commerce Ecosystem

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flint snow
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Hi everyone — I’m looking to connect with people working around GPT / OpenAI’s commerce, merchant onboarding, and ecosystem direction.

I work closely with large-scale cross-border sellers and leading merchants in China, including high-volume operators with real market presence and execution capability. I believe the long-term opportunity here is much bigger than a few individual merchants — there is real potential to help connect serious sellers, brands, and resources from the broader China cross-border ecosystem into GPT’s future commerce infrastructure.

I’m highly interested in helping build that bridge in a practical way and in contributing to real collaboration as this ecosystem develops.

Thank you. If relevant, feel free to contact me directly.

rain tulipBOT
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Hi @flint snow. I'm kapa.ai, your friendly support bot. I will try to answer your question by searching through the knowledge base. :wave:

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OpenAI’s current commerce and merchant ecosystem is centered on two main pieces:

  1. Instant Checkout + Agentic Commerce Protocol (ACP)

    • Instant Checkout lets ChatGPT users buy directly from merchants inside chat; it’s powered by ACP and built with Stripe. [Release notes]
    • Today it’s rolling out with U.S. Etsy sellers, with over 1M Shopify merchants “coming soon,” and is currently available to U.S. ChatGPT Free, Plus, and Pro users. [Release notes]
    • ACP is an open standard that lets merchants and developers plug their commerce systems into ChatGPT’s agentic experiences. [Release notes]

  2. Merchant participation & product data

    • Merchants can apply to add Instant Checkout via the merchant page at chatgpt.com/merchants; onboarding is on a rolling basis. [Release notes]
    • For shopping search and research, ChatGPT pulls from merchant product data via ACP, publicly available retail sites, and other providers. [Shopping research]
    • Merchants who want to ensure accurate, up‑to‑date product info can provide a direct product feed and apply for access via the product feed documentation on the developer site. [Shopping with Search]

On ecosystem direction and collaboration:

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  • OpenAI describes ACP as an open standard meant to enable “agentic commerce experiences” that work with merchants’ existing systems and connect them to ChatGPT’s large user base. [Release notes]
  • The Apps SDK is also being positioned to support commerce via ACP over time, with monetization details “to be shared in the future.” [Apps SDK]

On how to engage OpenAI:

  • For merchant onboarding into Instant Checkout / ACP, the official path is to apply via the merchant page (chatgpt.com/merchants). [Release notes]
  • For broader business or ecosystem discussions (e.g., large cross‑border seller networks), the only documented channel is the Sales contact form for Enterprise/API, noting that not all inquiries receive a response and there is no direct sales email/phone. [Contact sales]

The knowledge sources don’t mention any special program or contact specifically for regional ecosystem builders (e.g., China cross‑border aggregators), so I can’t point you to a dedicated channel beyond:

  1. Applying as/with merchants via the merchant page for Instant Checkout / ACP.
  2. Using the Sales contact form to describe your cross‑border ecosystem role and interest in collaborating at scale.

If you’d like, I can help you draft concise language (aligned with what OpenAI asks for in sales/merchant forms) to describe your value proposition for large cross‑border sellers within this ecosystem.

Note: you can ask me a follow up question by @ mentioning me again :speech_balloon:

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@flint snow Kapa.ai is still learning and improving, please let me know how I did by reacting below.

inland agate
flint snow
inland agate
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@rain tulip what are the ways in Europe to have your products listed in ChatGPT answers, Bing merchant feeds?

rain tulipBOT
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Let me check the knowledge base for you again. One moment! :books:

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There are two distinct pieces in your question: appearing in ChatGPT shopping/answers, and appearing via Bing merchant feeds. The knowledge sources only cover the ChatGPT side; they do not describe how to get into Bing merchant feeds, so I can’t provide reliable detail on the Bing part.

1. Getting your products into ChatGPT results (including in Europe)

From the docs, products can show up in ChatGPT in a few main ways:

A. Organic shopping results & shopping research

ChatGPT surfaces products when it detects shopping intent (e.g., “help me find a vacuum”). Product results are organic, not ads, and are based on: [Shopping with Search]

  • Structured metadata from first‑party and third‑party providers
  • Other third‑party content and public retail sites
  • OpenAI safety and product policies

To make sure your site can be used as a source:

  • Allow OAI‑Searchbot to crawl your site (no blocking in robots.txt or by your CDN).
  • Ensure your host/CDN allows traffic from OpenAI’s published IPs at <https://openai.com/searchbot.json.> [Site in Search]

This applies globally, including Europe, as long as your site is crawlable.

B. Direct product feeds to OpenAI

Merchants can provide a direct product feed so ChatGPT has fresher, more accurate product data. The docs say: [Merchant selection]

  • Merchants “interested in providing a direct product feed to OpenAI” can
    • Read the Product Feed documentation on the developer site, and
    • Apply there for direct feeds access.
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This is the most explicit, product‑centric integration path mentioned.

C. Agentic Commerce Protocol (ACP) & Instant Checkout

OpenAI is rolling out Instant Checkout in ChatGPT, powered by the Agentic Commerce Protocol (ACP). ACP is an open standard that lets merchants plug their commerce systems into ChatGPT’s agentic experiences. [Release notes]

  • Merchants can apply to add Instant Checkout via the merchant page at chatgpt.com/merchants; onboarding is on a rolling basis. [Release notes]
  • ACP is also used as a data source for shopping research, alongside public retail sites and other sources. [Shopping research]

While some Instant Checkout features are currently described as U.S.-focused, ACP itself is an open standard and is the documented path for deeper commerce integration.

2. Bing merchant feeds

The provided knowledge sources do not describe:

  • How Bing merchant feeds work
  • How they connect (or not) to ChatGPT product listings
  • Any Europe‑specific steps for Bing feeds

So I’m not able to give accurate guidance on the Bing merchant side based on these documents.

In summary (for Europe):

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  • Make your site crawlable by OAI‑Searchbot and allow OpenAI IPs. [Site in Search]
  • Consider applying to provide a direct product feed via the Product Feed docs and application form. [Merchant selection]
  • For deeper commerce integration (including Instant Checkout where available), explore ACP and apply via chatgpt.com/merchants. [Release notes]

For Bing merchant feeds specifically, you’d need to consult Microsoft/Bing’s own documentation, as it’s not covered in the sources here.

Note: you can ask me a follow up question by @ mentioning me again :speech_balloon: