The Alliance shop is the worst of the stores at the moment. Being in an active clan, I have 2k+ tickets left every week, which literally go nowhere, because there is enough gold anyway, and Ore Pack are scam.
Solution:
Add apprantice, scholar and master scrolls
Heliolite dice (available for purchase every few weeks)
Unique clan artifact (like in Arena store)
Multiplicative challenge ticket and Auto-raid ticket (conditionally can be available for purchase only in the clan store)
As you can see, there are many options for improving the alliance shop, because what is there now is not suitable for anywhere.