#nicksha_
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You're using Checkout + this guide? https://stripe.com/docs/payments/checkout/analyze-conversion-funnel
Not that familiar with the flow
Yeah we have copied that flow
Gotcha. Well I'm not a google analytics expert, but it's very easy to block google analytics. If any of your customers have content blockers installed (ie ublock origin, etc) then the data won't be recorded
I also believe some newer browsers have the ability built in to block these trackers