Witch Mark and Missing AOE

[pallid nymph]

With Cynthia getting Witch Mark in the upcoming Balance Pass, how does it work with missing your target, but still hitting them with blast.
Most rules like this specify 'Directly Hit', but Witch Mark just says 'Hit', which technically the attack still does.
Will this be reworded to directly hit?

[rough lodge]

Jamie specified elsewhere (just in chat) that Witch Mark will be changing to (paraphrasing here) "On a direct hit [...] that model [...]"

So an AOE will only affect the target on a direct hit, and on a direct hit will only affect that target (not any that get hit by "splash" damage).

That said, don't consider it official until the update actually releases!