Okay so this has never happened to me before. I've been developing this website for weeks now, never had an issue when pushing to main before. Created a staging branch, did PRs. Everything worked normally using Vercel to deploy.
All of a sudden, I push some changes to main, the deploy happens with no issues yet the website is not showing those changes. I clean both Vercel's and my browser's caché and nothing. Tried on another device, nothing again. Deleted and recreated the whole project... and nothing.
I'm flabbergasted, truly don't know what to do from here. Any ideas?