There aren’t enough players to justify splitting attention between both Overworld and Arena.
There are now almost 1.3 million illuvials. We're quickly heading into Axie Infinity territory: too many assets, not enough scarcity. Prices will continue to decline, disenfranchizing collectors.
If Overworld is temporarily closed until new regions are ready, it forces players into Arena.
If Arena rewards are significantly increased, new players will enter Illuvium universe and have to buy Illuvials off the market. That’s totally fine: most are available for under $20. In Web3, that’s practically nothing. If the attention and excitement is there, people will come...and they’ll pay.
Adding more burn mechanics for illuvials, the scarcity would attract more collectors.
Adding burn mechanics for ILV, the price could stabilize. The team also extends its runway.
Strategy below:💡
Accelerate the bonding curve in Overworld for the next 2–3 months. These illuvials can no longer be captured again, making Set 1 permanently limited.
And, once all illuvials are caught, close Overworld for one year. This builds hype for Set 2 and gives time to finish the MMO-lite.
(Side note: Once Overworld closes, XP can no longer be increased. Players will need to take their illuvials to Illuvium Zero land to increase XP.)
Next, have a live countdown of all illuvials left in Overworld. Seeing the number decrease daily will create FOMO. Also, possibly show number of each illuvial left. If people know there are only 20 Ophistos left, they're going to get excited.
Drastically increase ILV rewards in Arena to drive attention to Illuvium.
Include free Arena matches but put attention on high-reward games and tournaments. These will cost ILV to enter (not Eth).
Offer discounted entry for high-reward games and tournaments if ILV is staked for 6–12 months. Stakers get RevDis as well.
Illuvium Labs takes a cut from all paid tournaments—just like poker platforms.
Landowners get a cut too.