I saw it often mentioned that the step from f2p to paying customers is too big and there needs to be something in between. Ascendant arena was in my opinion a nice middle ground, but it's not the game mode which is focused by development since Labs focusses all development on Gauntlet.
Adding an ascendant mode for Gauntlet, where ownership matters is not really feasible, since you can't make it like "you can just play the illuvial if you own it" would destroy the core gameplay and if you make stats and or level matter, you are already in leviathan arena.
What if in casual/ranked gauntlet if you also own the Illuvial you get a "golden" illuvial "skin" so your the Illuvials you own would look golden on the board?
I think it could look sick if your whole board is packed with golden Illuvials, and could be incentive enough to sweep the floors for some customers and make a first step into ownership.
Can also add a button to disable for those that don't like it or just want to switch when they feel like.
Can also be expanded in future to make other materials available like chrome, obereum, pink or whatever.... maybe 1 for each set
For sure it would add additional workload which we might not have the workforce for right now, but i could imagine from an art perspective this would be pretty simple since it's just 1 material that needs to be attached to all illuvials, but who am i to judge and there is for sure other dev work to do aswell.
Something like this probably already got mentioned, but it's 2am and i didn't find really a fitting thread so i start a new one 😄