#Build engagement with IP on socials (Tiktok, X) using short clips featuring illuvials, drones etc.

1 messages · Page 1 of 1 (latest)

fallen mason
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The idea is simple: why not create a dedicated account on Tiktok and other social media publishing short clips featuring Illuvials, drones, Illuvitars etc. (including also short extracts from previous teasers and cinematics e.g. the Atlas by the beach...). No mention of crypto, no mention of Token and so on. Just cute (or scary) Illuvials & such. People can come find out about the IBG if they are curious but this would be purely to create engagement and, why not, viral content around the IP and characters.

I don't know if this was discussed before or is in the team's plans but I thought about this after seeing the recent short clip featuring Lynx & Squizz and the last part of the Beyond Wave 3 teaser featuring the drones which I thought were brilliant (see below).

If this makes sense, timing is up for debate and there is an argument for launching this on social media when the onboarding experience is perfectly smooth for web2 audiences. On the other hand, doing something like this now could create more brand awareness

fiery drum
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Yes whoever is in charge of socials should be doing this

pallid sonnet
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Definitely wanna see more of those!

fallen mason
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Even extracts from animations like the drone opening disks or from the G-shock video would make sense in terms of content. There is so much that can be already used.
Would be good to know whether the team has been thinking about something like this

earnest kernel
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Before you advertise you need a good complete game

valid kettle
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Don't we have a instagram account? Or is that not an official one?

void cypress
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I think I've seen illuvum on tick-tock

stoic star
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illuvium has Instagram and tiktok yes.

fallen mason
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Thanks guys. Was thinking it would be worth having a separate account from the ones dealing with official news, protocol discussions etc. This would be just for short clips / animations.
As pointed out, maybe the timing for this is when we have a complete game + tournaments etc.