#IIP-XX: Illuvium: Beyond D1SK Allocation for Marketing Purposes

1 messages · Page 1 of 1 (latest)

plain fiber
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Simple Summary
This proposal seeks to establish a standardized allocation of 5000 Standard D1SKS and 1000 Mega D1SKS for marketing and promotional activities at the launch of each Illuvium: Beyond wave. By securing a set number of D1SKS for future waves, this initiative aims to bolster community engagement, attract new players, and enhance Illuvium's ecosystem visibility.

Abstract
To expand Illuvium: Beyond’s reach and create a robust framework for sustained marketing efforts, this proposal recommends that 5000 Standard and 1000 Mega D1SKS be allocated for each new wave. This allocation will serve as a consistent promotional reserve, allowing the DAO to execute targeted campaigns, sponsor events, and drive long-term growth.

Rationale
Allocating a set number of D1SKS for marketing across multiple waves will enable Illuvium to execute a consistent and impactful promotional strategy that supports both community engagement and growth objectives. By reserving D1SKS for ongoing marketing initiatives, the DAO can drive higher levels of player interaction, build brand loyalty, and attract a steady influx of new players. This approach not only incentivizes participation but also provides the flexibility needed to sustain active engagement over time. Utilizing D1SKS for onboarding promotions helps lower barriers to entry for new players, particularly those unfamiliar with Web3, by giving them tangible incentives to explore the Illuvium ecosystem. Furthermore, maintaining a reserved pool of D1SKS allows for strategic partnerships, influencer collaborations, and even event sponsorships, all of which enhance Illuvium's visibility within the gaming community.

Conclusion
The proposed allocation of 5000 Standard and 1000 Mega D1SKS per wave provides Illuvium with a marketing tool to grow its player base and foster long-term community engagement while inviting new members into the Illuvium community.

Proponent: ScrubaDubDad
Use Case: ICCP-12-R, IIP-65, IIP-43

https://docs.google.com/document/d/1Y7RRaBIpcQ4cBZv68hlVioMtEBXuZB8TbF9TjWBaCu0/edit?tab=t.0

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Google Docs
IIP - XX : Illuvium: Beyond D1SK Allocation for Marketing Purposes

IIP - XX : Illuvium: Beyond D1SK Allocation for Marketing Purposes Simple Summary This proposal seeks to establish a standardized allocation of 5000 Standard D1SKS and 1000 Mega D1SKS for marketing and promotional activities at the launch of each Illuvium: Beyond wave. By securing a set number...

prime gyro
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@honest prawn how will Illuvium labs distribute these D1sks? Do y'all have marketing plans for Wave 3 that could use these D1sks to help promote Illuvium Beyond?

scarlet kindle
eager summit
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Where is the whole proposal like last time like "ICCP-12-R Illuvitars Wave 2 Sale Parameters".

Or did we decide we don't need proposals for such things anymore?

plain fiber
eager summit
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But in that same proposal we also have the 5000/1000 for marketing but we still need this?

Also, are parameters like what Illuvitars will there be available to public?

eager summit
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Newest Wave has 75 instead of 25 Illuvitars? What are they?

Are Monthly Raffles staying? Did we even have them last time around?

There was a lot of talk about pricing, but none were officially a proposal?

Sorry if this is the wrong place to ask those questions, but there is the newest proposal about Illuvitars.

plain fiber
eager summit
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What I'm asking is. There is a section that we will have 5000/1000 in Wave 2 in that proposal. If everything else doesn't need to be new IIP, why does this part has to be? Why isn't it the same as this part? Or is it because of the wording?

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"Tier weights do need to vary slightly from Wave to Wave to account for the quantity of Illuvials of a given Tier and Stage in the Wave. These weighting adjustments will be communicated prior to each Wave."

This is from the ICCP-12-R

pale ermine
eager summit
twin sierra
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YOU get a d1sk! And YOU get a d1sk..

Nice proposal Scruba! Beyond is such a good product to use as something like a digital "merch giveaway", love it.

rigid pebble
rigid pebble
# eager summit What I'm asking is. There is a section that we will have 5000/1000 in Wave 2 in ...

Since the past proposal was "Wave specific" it would be required to clarify moving forward since these are d1sks being minted for Labs to give away in marketing efforts as they see fit

Honestly, the wording should have been different in the original proposal to be more future-proof to avoid additional proposals. This was the only reason to have a new proposal is to make changes

Also IIP-69 clarifies and touched on the pricing structure being the same for wave 3 (from Wave 2)

formal minnow
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Curious if any of the allocated d1sks must be held for marketing and events after the Wave 3 specific promotions.

My understanding was that some amount of Wave 1 and Wave 2 would be held for longer, but AFAIK those d1sks ended up being distributed and depleted during their respective Waves.

Holding 10-20% in reserve for future, non-Wave 3 related campaigns would be an interesting source of prizes for marketing and tournaments in the future.

Any chance of this being specified or can council speak to how things could be different this time RE: actually reserving d1sks for the future?

rigid pebble
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<@&814435151307866142> ^^^

eager summit
rigid pebble