#Illuvium Next

1 messages · Page 1 of 1 (latest)

still crag
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I would like to discuss the rebrand and renaming of the project and DAO.

I thoroughly believe that Illuvium as a project lacks growth in areas due to being treated as a single game.

Reality is that Illuvium as a project is a studio.

I think with the market heating up, its long been time for a reasonable earnest discussion around a token split,token and project rebrand, new chain launch or migration.

The studio naming is completely up for discussion and I am not suggesting the name of the Illuvium games change.

I think we simply need some fresh narratives and can unlock growth potential for the studio.

The studio has spent years not only building out the Illuvium games but studio infrastructure. Doing these things all at the same time is hard and the project deserves to be treated as the game studio it is.

I think the fresh look and rebrand will help the studio broaden its horizons and build other games in the same IP but not be pigeonholed into building insert Illuvium game here.

The IP is fantastic and the studio can do so much creative game design in the same universe and outside whilst still allowing interoperability between titles.

This idea is rough around the edges and some will like the idea and some will not. It is open completely for discussion and I hope by the DAO brainstorming the pros and cons some positives and useful ideas come from this in the end.

Some good examples are BEAM, SONIC, SUPER,SNX,Crypto.com,MATIC.

I think overall the rebrand will properly reflect the projects vision and enable to market to price it accordingly by making it more appealing to audiences.

Anyway let me know.

Josh. <@&814435151307866142> @wispy mortar @fleet wind

balmy cloud
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IMO this discussion will only make sense if/when we have our own chain.

still crag
tight zenith
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Do we really need a rebrand though? Currently the games we have are Overworld, gauntlet, ascendant and zero. Illuvium is the ecosystem/universe/IP that covers everything 🤷‍♂️

visual aurora
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FYI - the legal name for the company is actually:
Illuvium Labs FZCO

Previously was just or we called it: Illuvium Labs (I believe)
However, most people just globally call it: "Illuvium"

Info: https://illuvium.io/privacy-policy

Illuvium

Illuvium, the world's first IBG (Interoperable Blockchain Game) is an upcoming open-world exploration, NFT creature collector and autobattler game built on the Ethereum blockchain. Join a graphically-rich sci-fi adventure and conquer the wilderness to help your crash-landed crew flourish!

still crag
tight zenith
visual aurora
tight zenith
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That way the brand/token covers everything within the illuvium universe, every current and future game.

zealous yacht
tight zenith
zealous yacht
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its the planet

tight zenith
# zealous yacht its the planet

Why was I under the impression she said this planet might not be illuvium but it will do for the time being or smth like that?

grim falcon
visual aurora
# tight zenith Is it the name of the planet? I thought it's something Arlen and the bald genera...

Time to rewatch the trailer - here ya go 🙂

https://youtu.be/isY_4jcftrA?si=8o-0PUg8IaUQIbLi

However... many refer to it as the "Illuvium Universe"...

YouTube
Illuvium
Illuvium: Official Release Date Trailer | Collectible RPG & Autobat...

Experience the epic journey of Illuvium like never before with our Official Cinematic Trailer! Prepare to enter the stunning world of Illuvium, where adventure, strategy, and discovery await.

Get a glimpse of the story that will help bring your Illuvium experience to life. This trailer sets the stage for our upcoming Open Beta Mainnet Launch on...

▶ Play video
tight zenith
zealous yacht
#

Rebrand the DAO
Revamp the economy
Revamp the games
New ticker
Relaunch

visual aurora
tight zenith
grim falcon
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I'm not very experienced in rebranding an entire project, so I'll leave the major discussions to the pros in our space.

What I will say, though, is that I am looking forward to when the games are polished and reach a true AAA standard in 6-12 months. As we ramp up marketing and esports efforts, it would be great to see a fresh narrative—something that can create a big impact, rather than just saying, 'Here's Patch 1.2.'

We should aim to strike a balance between the work that goes into it and the positive value created. It feels like this could easily become a rabbit hole, where everything is revamped but doesn't yield enough results to justify the hours spent.

grave quartz
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Oh man there’s a lot to discuss here.

ancient trench
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Rebranding is a MAJOR deal and only shoukd be done in VERY extreme circumstances. I am against that.

The rest I’ll read later

still crag
ancient trench
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To further this. It’s the little things that add up. If we rebrand one example is being at the mercy google algorithm’s “Knowledge graph”. Meaning that if someone who has know Illuvium’s brand as Illuvium for the last 4 years, and try to search that but no longer exist. It could take google X days/month+ to update the search engine to the correct paths.

That’s 1 aspect.

2nd:
illuvium is already super confusing/has a LOT of info to take in just to get started not even including how to build teams/traits/elements/multipliers etc. This is just another something else for me to learn when I can’t keep up as it is.

zealous yacht
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illuvium as the game is fine as it is

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the website is for illuvium the game

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it's more like
echelon prime (dao) - parallel (the game)
gunzilla (the dao/studio) - OTG (the game)
radeon (the dao) - shrapnel (the game)

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using echelon prime as an example, they have several projects:

  • parallel TCG
  • wayfinder AI
balmy cloud
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  • "Reality is that Illuvium as a project is a studio. "
    Is it though?

I thought the studio was the Illuvium labs. Illuvium is a gaming ecosystem comprised of multiple games.

silent zealot
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I’ve thought about this too. Right now, the priority should remain on Zero, Overworld, and Gauntlet Arena to ensure their success and grow the player base. Once these games are stable and the focus shifts to updates and maintenance, it could make sense to consider possible expansion. However, I’m not sure if this is the right time to discuss it, as Illuvium will be busy, and it seems like there’s still a long way to go until the games and their vision are complete.

My considerations:
NFT and blockchain integration: The team has successfully implemented NFTs and blockchain mechanics in their games. This could create a foundation for developing more titles within the Illuvium universe or even exploring new projects.

Acquisition opportunities: There may be smaller crypto gaming studios with interesting ideas but limited resources. Illuvium might find value in acquiring or collaborating with these studios, which could help accelerate growth, bring more players into Web 3.0, and expand its project portfolio.

Scaling potential: Once the current games are completed and established, Illuvium could explore working on other projects in parallel, whether that means expanding the Illuvium universe or looking into other intellectual properties.

undone valley
# still crag I would like to discuss the rebrand and renaming of the project and DAO. I tho...

You would know more about this than myself, but would you say the MATIC rebrand to POL was successful? I must admit clearing the slate of the chart always looks nice 😛

As for the studio I agree there needs to be more degrees of separation, but what do you actually call things? Currently they all have individual names, do you just adjust marketing strategy to make the distinctions more clear?

exotic prawn
undone valley
grave radish
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I think there are more important things to solve than rebranding

soft crown
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I think it's fine the way it is tbh. I personally don't see the need to rebrand at all at this point. We're not even in full release yet.

Rebranding should serve a purpose, like if a company has been in business for a long time and needs to disassociate from its previous image, or if it's completely changing identity and needs a fresh start. So far, I don't see an argument that merits a rebrand for Labs. I don't think it's a good idea to go through with this.

zealous yacht
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not for labs, its for the dao

balmy cloud
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all these talks lately are kinda worrisome, and to me shows how some IMC members are clearly focused on the wrong things.

Would really like to know just like the ICC did what are the IMC priorities right now and what are they working on. It's all great and dandy to say we should focus on user acquisition but what does that translate to? All I've been seeing is BR talk, changing chain and other non important stuff.

zealous yacht
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mostly season 3 and wave 3

light nymph
# still crag IMO it's part of the same discussion. Do we need our own chain like an Avax L1/I...

Lots of interesting stuff happening. https://x.com/apixtwts/status/1846240130312687740?s=61&t=-8Xq8SkSFCRQvEKrtZDPSw

apix🎮 (@apixtwts) on X

how do Off the Grid nodes work?

there are two ways OTG nodes earn fees:
- validating cosmetics market
- revenue share

▸ cosmetic market:
OTG nodes don't validate the GUNZ blockchain itself, but the market of OTG and other games in the ecosystem

to get NFT cosmetics in OTG,

Twitter ·
clever spindle
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I don't understand why calling something a different name would matter at all. Either the game is good or it's not, end of story. The team is still building out the games so we don't really know if we have a game that can capture the mainstream audience or not. We just need patience.

zealous yacht
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have u seen beam?
our chart need a reset

zealous yacht
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my revamp/relaunch thread got good engagement

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if people are looking for a reason for a rebrand, look at our chart, look at the reviews we got from our launch

soft crown
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Rebranding without fixing the problems first is not going to help our situation and just waste more time.

It's better that we just focus on our turnaround than our image. If the game and ecosystem is good, most of the negative image and brand issues go away.

zealous yacht
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yes i agree, i believe both fixing the game (revamp) and rebranding need to be done.
gaming is highly competitive, and web3 has a unique way of looking at projects,
once pronounced ded, it's hard to "revive" it

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people need a new hope

balmy cloud
zealous yacht
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we do have another shot in season 3 with gauntlet leaderboard/tournament.
lets hope it works.
but what it doesnt, what would you do

balmy cloud
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just focus on building good games... That's it. If the game is good players will play without rewards, they won't care what chain it is, they won't care how many fuel types there is, they won't care the brand name.

tight zenith
balmy cloud