A few months ago @rotund crest proposed including land owners in 5% of all in game revenue. It got a ton of support but ultimately wasn't passed. Part of why it didn't pass in my opinion is because it would have been too complicated to integrate and track, so instead we can let land owners simply produce an extra 5% of the fuel generated in Illuvium.
Land owners have been through quite the wild ride, Zero feels neglected, and prices continue to tank. It would be nice to give a little more value to the land that helped kickstart Illuviums funding and thus development.
Yes, I do own a land, and would directly benefit from this request, however incentivizing land ownership is to capture new committed players to the game and ecosystem. To a new prospective player/buyer, 5% is quite less appealing then 10% would be, both mathematically and psychologically. The goal here would be to increase revenue using the strategy of "give a little to gain a lot".
It's no mistake that games that give tons of stuff away for free make by far the most money. I'm not saying we do that by any means, as our model is completely different, but leaning in this direction 5% would likely help the company.
Keep in mind, this proposal can always be repealed once Zero is featured out and can hold it's own weight more through features and gameplay, and maybe it could be built into the proposal that the % automatically reverts once we reach X amount of DAU over X amount of months.
I'm sure I'm not the first person to propose this, but I dug through the feedback ideas and couldn't find anything, so I figured I'd put this up just in case.