Much of the discussion around Zero has been around new features to help it feel more connected OW and arena. This includes lots of features such as training gyms, revival centers, etc. However, unless I've missed these threads, I haven't seen much about making the actual location of your plot be important. My idea is to connect these new zero features to the exact location of your land within a region. Here are 3 examples:
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If/when revival centers are added, make it more expensive to use a revival center on a land that is far away. This incentivizes players to go to a landowner near your current location in the OW. This will also have a benefit where it will help to mitigate what seems like a likely problem of landowners undercutting each other in price for these features. By making it location dependent, or adding an extra tax to further locations, you can better spread the player base out so that landowners all get some activity.
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If/when training gyms or re-roll centers are integrated, illuvials train faster and have higher reroll odds when they are sent to lands closer to where the illuvial was captured. So if you catch a ramphy in the SE section of Crimson Waste, you will be incentivized to send it to a training gym or stat-reroll center in that section of that region. This again has the benefit of distributing/balancing the use of these features across all landowners.
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Let landowners list items (mostly shards and consumables) for sale in a "local shop" on their land. People in OW runs can purchase these items if they are in desperate need during a run. Again they will be charged a higher "tax" on purchases that are from further away in the OW (tax money can go to stakers). It will always be cheaper to buy these on the market ahead of a run, just like the supermarket is cheaper than the corner store.
I'm not sure how technically challenging these particular examples are to execute (do we track data on capture location?), but would love to discuss.