Sanctum Mesa is a beautiful hub, and with multiplayer it will feel more active and fun, but I think we need a more comfortable home within the Overworld that we can customize and hang out in (solo or with friends you invite). A place where your selected illuvials (max of 5?) walk around and can sit in your chairs or hang from small trees in the front yard of your building/layout, maybe even interact with you. The location could be within your drone (if it can capture illuvials, where are they going? Ideally a nice cuddly customized home that you helped craft for them to hang out).
Benefits:
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Financial Opportunity - You could have base models of trees, walls, staircases, etc. that are free, and offer premium custom assets.
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NFT Added Value - The level of detail is breathtaking, admiring my illuvials in my inventory 2D view, but I want to see them interact with the environment and play around. It would provide entertainment when I want to be in illuvium but want a more relaxing experience between runs. It would also help build more character and a bond with the illuvials, and feel more of an ownership of the asset.
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Free Players - Would have more to do in the world, and admire the free illuvials they've captured. It would add value to more players where they may consider buying or capturing tier1+ illuvials.
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Marketing - I could see streamers showing off their homes with illuvials walking around, which may capture more attention from Web2 players.
I think the game is very fun as is, but it is struggling with having enough for f2p players to do, and adding more of a metaverse relaxing/fun vibe would be helpful to feel immersed within the world. This doesn't provide as much financial opportunity as many other ideas, but I think we need more reason for people to hang around and stay interested/immersed that doesn't involve buying fuel or NFT's. Having more reason to want the NFT's would be a good value add IMO.