#Marketing Strategy Proposal: Viral Video Challenge for the Game Release

1 messages · Page 1 of 1 (latest)

woeful epoch
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  1. Introduction
    To maximize our brand's reach, we propose a marketing campaign leveraging short videos. This campaign will encourage users to create and share engaging Instagram Reels or TikTok videos with gameplay and trailer elements.

  2. Campaign Goals
    Increase Brand Awareness: Utilize social media to enhance visibility.
    Promote Engagement: Financial incentives will motivate users to participate.
    Generate User-Generated Content: Create content that we can repurpose.

  3. Campaign Mechanics
    Participation Requirements: Users must upload a video on Instagram Reels or TikTok with the hashtag #OurBrandChallenge, featuring gameplay and trailer elements.
    Viral Criteria: A video is viral if it reaches over one million views within 30 days.
    Prize Distribution:
    Main Prize: The participant with the most-viewed video will receive 5 ILV.
    Virality Bonus: All participants whose videos surpass the million-view mark will share 20 ILV.

  4. Promotional Activities
    Social Media Ads: Targeted ads on Instagram and TikTok promoting the campaign.
    Influencer Collaborations: Partner with Illuvium/Web3 influencers to promote the challenge.
    Cross-Promotion: Use our social media channels, newsletters, and website to support the campaign.

  5. Measuring Success
    Reach: Total views of all videos under the hashtag #OurBrandChallenge.
    Engagement: Number of likes, comments, and shares.
    Number of Participants: Number of submitted videos and unique participants.
    Brand Mentions: Frequency of our brand being mentioned on social media.

  6. Budget and Timeline
    Budget: Total campaign costs will be detailed and approved.
    Timeline:
    Preparation: 1 month
    Campaign Duration: 3 months
    Evaluation and Follow-up: 1 month

  7. Conclusion
    This strategy offers an innovative way to increase our brand's reach through user-generated content and viral trends. With clear incentives and a strong promotional strategy, this campaign will boost brand awareness and build a strong, engaged community.

Best regards,

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I've added more details to everything, but I need to cut down significantly to stay within the maximum 2000 characters.

serene hill
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Hey Anzi, thanks for sharing your detailed plan

We had a tiktok challenge a while back and i think it went well. Theres a content creator program running but i believe those additional campaign can be very powerful, especially when the timing is right

The team is probably just now starting to unleash the big marketing campaign. I dont know what they are doing and how possible it would be to add this type of idea right now but ill tag the marketing guy in charge of content creators so he can tell us what he thinks

@waxen drum

woeful epoch
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Hey Patate 😉
Thank you for your reply! I've seen how through this type of marketing, two German YouTubers have gained a lot of attention and grown extremely fast. I've adapted the concept for Illuvium. The videos can and should also be uploaded as YouTube shorts.
However, at the moment, I also don't have an overview of which marketing measures are currently active or planned from the Illuvium team.
After seeing that the marketing worked extremely well for these two YouTubers, I simply thought to adapt it for Illuvium and propose it here. ☺️