Play-to-airdrop is a very effective marketing tool in web3.
Some downsides I see from P2A include:
- The potential sell pressure from the airdrop farmers
- The potential sharp decrease in DAU after the airdrop.
Things to consider:
- Staking yield farming will end close to OB
- Potential sell pressure from airdrop farmers.
- People taking profit on OB (sell the news event)
- Risk of underwhelming revdis post-OB due to the use of sILV2 and Fuel Crates.
My suggestions:
Introduce Airdrop Vesting.
-
Season 1 of airdrop: players get 50%-70% of the allocated airdrop, while 30%-50% of airdrop will be unlocked in Season 2.
-
Season 2 of airdrop: players need to continue accumulating airdrop points to unlock their locked airdrop token over 3-6 months
We can use weekly leaderboard for airdrop points; top players can unlock faster (3 months), while people who don't play for season 2 will be unlocked linearly over 6 months.
Goals:
- Smooth out the sell pressure from airdrop. 2. Smooth out the potential decrease in DAU post OB. Players who play longer might stay after the P2A season ends.
Cons:
- Time and resources needed to develop a solution so close to OB
- Less interest from airdrop farmers
- Leaderboard Rewards post-OB might have been planned

