Every time you enter an area in Illuvium Overworld through the Obelisk, you will have a % chance of entering Illuvium Underworld, a dark, mysterious and extremely dangerous version of the map that you teleported to. In the Underworld there are opportunities presented to capture Legendary Illuvials as featured.
These Legendary Illuvials will not be usable, instead forming a realm of ETH-Lizard style NFT that as their popularity grows and their rarity becomes more scarce with the growth of the Illuvium player base, will gain more value.
These Illuvium Underworld Legendaries will then form part of a greater strategy to market the game as a player. A continual rise of the Illuvium player base will thus create the need for an invitation system with an invitation code linked to ones account to which players are rewarded for promoting this game.
Welcome To The Underworld Everybody!
Love it or hate it, this idea would bring a population explosion to Illuvium!