I see so much opportunity for OW as an MMO(RPG). Adding some daily, weekly, monthly, tiered, epic quests would be an excellent addition to the game. Add a terminal in Sanctum Mesa. Making some of them repeatable would promote in-game farming. Quest junkies and completionists like myself would spend all day just farming repeatable quests (and could burn sILV2 doing it, hint hint) Quests would promote longer in-game play, increasing in-game market sales, extra revenue from those inpatient or lazy players, increased income and in-turn revdivs to farmers and crafters. Rewards would be based on the difficulty to complete. Player will feel more rewarded, and decrease the this grinding sucks, mindset
IMHO, this would create an entirely new and positive experience. Even Kieran said on a stream that he is just going to buy hi boots and jetpack off the market because the grind sucks so bad. There are people out there who would play all day and contribute to the revenue eco-system in general if the experience wasn't so mind numbing. Yes, the world is amazing an gorgeous to explore, but at some point, you just get sick of doing it because it's so monotonous.
Quest Ideas: Run xx Kilometers, Perform an xx km high boost jump, harvest xx plants, harvest xx creatures, capture xx Illuvials (names, types, tiers, etc.), harvest mining nodes, obtain xx Osvium, etc., uncover % of map, travel to x,y,x and do 1,2,3 would even i crease fuel sales and usage
Rewards: Various temporary buffs, Crafting resources like 10x Osvium (nothing like adding a little bonus to an already painstaking grind), small amounts of fuels or Zero elements, +xp for whatever Illuvial TEAM you have equiped, there are so many different things