Improve Epic Games Screenshot Selection and Captions

[lost notch]

Link to Epic Page: https://store.epicgames.com/en-US/p/illuvium-60064c

EDIT 11/21/2023: They have updated the screenshots and added the PvP trailer. Much better! Though I think the various activities and regions of the Overworld might need to be added as well.

----Original Post below----

I feel like there should be better screenshots showcasing key actions that Illuvium focuses on. Initial thoughts.

I love the main firey banner image.
I love the flying wingsuit image.

But we have too many screenshots of just the world and we are not showing key gameplay moments that are satisfiying. I think we should add:

1. Mozart Capturing/absorbing an illuvial on a battleboard (maybe with caption "Capture Illuvials"
2. The illuvial deck interface showing a collection of Illuvials caption: "Build a Collection"
3. A screenshot of the arena from standard top down perspective showing a Illuvial being placed on the battle board. Caption: "Battle with Illuvials in PvP"
4. Mining a resources like Ore/Plants Caption: "Gather resources and upgrade your weapons, armor, and equipment"
5. A screenshot showing the fusion of illuvials coming to higher tier. Caption: "Fuse your illuvials to make them even more powerful"
6. A screenshot shoing Illuvidex marketplace: "Buy and Sell Illuvials on the Illuvidex"

This would help explain the core elements of the gameplay so much better. Thank you!

EDIT: Maybe the solution is just to add more screenshots and move some of the world screenshots to the end after the core concepts are shown. That way we have everything covered.

[obsidian carbon]

And maybe the trailer?

[lost notch]

Yeah, swap the trailer for the original launch trailer until a new better one is added

[timid jasper]

Oh maybe this is what Grant is teasing that will be better than a Netflix deal

[lament knoll]

Good feedback.
I believe generally open world exploration game is more popular, hence why the gallery is set that way

The gallery need to be easy to glance, showing too detailed picture might be less appealing

[lost notch]

The main problem is that the screenshots only show world exploration, and that is a cool aspect, but the other core parts of the gameplay are currently not featured at all

[plush bronze]

💯 this. too much of the same in the screenshots.

[lament knoll]

i believe it is intentional. imo exploration is more popular. you need to maximize attention grab.
if you only have 5 seconds to appeal to gamers you would go for pictures that have highest probability of click

OW is our eye-candy.
arena is a bit convulated to see

[lost notch]

It is extremely important in the limited time that players view the Illuvium page that they grasp what the game is about and its core features as quickly as possible. They may only look at the game for 15 seconds, and if we can't quickly convey what the whole game is about then that is a marketing problem.

[lament knoll]

i respectfully disagree.
marketing is about getting people to click.
there is a reason why click bait works

marketing = mr beast is biggest philantropist, he's a saint

reality = mr beast is exploiting poor people for views

[plush bronze]

Click bait is to get people to click. The overworld images can do that. But people need to then be compelled to download after that first click. That is what the actual gameplay screens of the autobattler, or even other aspects of the game would be effective. Need people to quickly get an idea that the game looks fun and is something they would want to play.

[lament knoll]

you click to download

[plush bronze]

Some will others will want to know more before they download. Scrolling the screenshots is people wanting to learn more. If it’s all the same info you are missing an opportunity

[lament knoll]

im sorry if you feel marketing is not telling the full story, but that's exactly why we have marketing. the goal of marketing is to generate interest, to envoke emotion.
you only want to show the goodies and keep the nitty gritty for later

same principle applies to movie teaser and trailer

arena is just look very complicated

[plush bronze]

It doesn’t have to if you show a less crowded board and a smaller hand.

[lament knoll]

there is already one ss of arena

[lost notch]

Maybe you are a player more focused on exploring. That's great. That will be popular. But I can tell you as someone with over 50 hours of game time in the world... I explored most of all of the three current regions in that number of hours. I explored every inch of crimson waste, like 5x. So exploring is mostly done in that time period. It's not the ultimately core gameplay for a good reason. It's a once and done thing until new content is released.

We want to hook players into capturing illuvials, trading them, battling them, and collecting them because that's infinitely more rewarding and interesting, and the gameplay can last 1000's of hours. That's where the money for the project will be generated. Fuel. Trading fees. We can't ignore those aspects in the initial marketing push. Just look at the illuvium.io website. It's heavily geared towards the capturing, trading, battling... but the screenshots currently just don't tell the full story of what the game is about.

Also, the autobattler player bases we are primarily targeting to steal players from like TFT, they aren't players that care as much about exploring as they would about battling and collecting.

[lament knoll]

i share the same view as you.
and i can understand why marketing would decided on those photos for epic game store, i am assuming that the ILV epic game store has gone through rigious approvals from bottom to top. maybe we can let the team explain?

[cloud hearth]

Thanks for taking the time to write this up. I really think these changes are mostly easy to make and will be great.

[nocturne bluff]

How in the world would a trailer be bigger than a Netflix deal or being on the Epic Store

[latent hare]

Agree! I think a good few arena stills and maybe 1-2 of the 4k nft arts should be in the top slides to grab peoples attention. I haven't used epic games store before and i didn't even see the expanded info/photos down lower until my 3rd visit

[pulsar pewter]

I agree with this feedback! I thought the same when I saw the screenshots.
Maybe on point 5) we could have one high res mosaic picture of 9 illuvials: 3 stages of [Atlas], 3 stages of [ramphy], 3 stages of [Squizz]
It would show the amazing art and attention to details that went into designing the Illuvials and it will convey in one glance the idea of fusing / evolving Illuvials 🙂

[plain shuttle]

I agree, first thing i thought when i saw it on there was the selection of pictures and videos after the first slide could have better shown off what the team has produced.

[lost notch]

@jovial hemlock @tranquil tartan any thoughts on this?

[lost notch]

@cyan fable Any of the above eyes seen these suggestions? If the team doesn't want to use the ideas, that's fine. I just wanted to confirm if they are being considered. Thanks!

[cyan fable]

Hey good morning mate

This page will continue to evolve as we have more time to revisit it

There is some great feedback above, and I agree we can show some interactions rather than just a static figure running accompanied by a beautiful scene in the Overworld.