Affiliate Marketing for Illuvium Beyond

[kindred cloak]

Simple Summary:

This proposal aims to significantly widen Illuvium Beyond’s reach and utilize the power of affiliate marketing to capture the attention of the broader Web 3 and NFT space. It will enable a simple affiliate link program that will return a portion of revenue generated through D1sk purchases to the partner that shared the affiliate link.

https://docs.google.com/document/d/1pEwyumDPc76Qth9kk0OTC_6zPiAm4cyKJI7z_XBNQTM/edit?usp=sharing

Sponsor : Tarren | Illuvium

Credit to @fast gyro for writing this up.

[wheat terrace]

No brainer yes of course

[uncut lintel]

I'd say a no-brainer.

I just want to add 1 example that has me concerned. In GU there is an affiliate way to sell packs/cards.
So there are people who register 1 account and generate the affiliate link. Then they use another account with the link to farm up the proceeds of the affiliate marketing. This "steals" from the DAO. And prevention is hard to accomplish.

[fast gyro]

Although there's thought surrounding implementing something like this one day. This proposal is a manual and more pinpoint approach. Creating partnerships with specific individuals and giving them links. If they are malicious actors then we can remove the links just as easily.

[copper valley]

As far as I understand, everything is ready for this to be implemented right away, but only using links.

Is there any chance we can also implement something similar to Illuvium store where you can type in the code and support someone that way. Or is that not the point here?

[upbeat walrus]

Some of the influencers have a promo code where you get % off.

[copper valley]

I'm saying that we should do something similar for D1SKs as well if possible.

[kindred cloak]

The codes are currently being developed and this link option is a V0.1 of this affiliate program.

[upbeat walrus]

% off for D1sk?

[copper valley]

No discount, but the same as somebody buying of your link. You get a %, but there is no discount.

[upbeat walrus]

Ok got it.

[upbeat walrus]

Do you select how these links will get? Or all that have the influencer role?

[copper valley]

The marketing team will reach out to current major Illuvium supporters and other entities that they have built a relationship with in the past. Based on their reach and additional metrics, the team will create suitable terms before giving an affiliate link to the partner.

[upbeat walrus]

Thank you. So no chance to get such a link 🤣

[fast gyro]

Not yet at least. Baby steps ❤️

[gray imp]

Amazing proposal and went through community sentiment while i was asleep - 😴

My only concern I will share is the type of links, since this can open the doors to potential malicious behavior... everyone in web3 knows to only click and trust specific links.

What will be the plan for Illuvium in regards to having a public repository of TRUSTED PARTNERS? Is this planned to be posted on the illuvidex/illuvium.io somewhere?

[gilded gorge]

Quick question... why for Beyond only and not simply for any future promotions? because i believe we will need Content creators' help for more than just Beyond in the future so why not just pack it in one proposal?

[kindred cloak]

Because we have nothing outside of Beyond to apply this to currently.

I have documented the entire affiliate program in it's entire vision internally and the team are aware of how I would like to see this develop over time.

This IIP is to get the ball rolling on something that is thoroughly planned to be applied for all our products.

[kindred cloak]

I'll speak to the team regarding this solution but as the use of links is only a short term solution before we implement codes not sure this would be a prudent use of dev time as the list of links could be constantly growing.

[gilded gorge]

Ok so just making sure i understood what you said correctly:
It states beyond, just because it's the only thing we have to apply it on right now. But it will still apply for anything else we release in the future?

[kindred cloak]

We have documented plans internally to develop a version of our affiliate program for application in our other product in the future that are not stated in this IIP currently.

Yes, that is correct.

[gilded gorge]

Ok will that process just be internal or will it require an IIP/ICCP for each "new version" of the affiliate program you're working on?
Wouldn't it be easier to make a proposal that allows you to take some of the profit up to X% as a ceilling for the affiliate program and we then trust you on how and where you implement it?

Just looking for ways for you to be able to be more agile in the development of that project without having to require a vote at each step which slows down the process and adds you extra work.

[fast gyro]

Thats more on me, I like separating out proposals. V2 of this may be codes rather than links. We dont know what it will look like yet. And I rather pack in the bigger picture stuff when we get there, I see this as somewhat of a test run

[kindred cloak]

There are variables that are currently unkown as the other products are not out.

I'm personally ok taking the slow and steady approach and based on the current proposal, all we'd require is an ICCP to extend this current proposal to the other products when they are ready and we have completely clear understanding of all the unkown variables that we face currently.

It's not going to be an inefficient process with the way we are going about it.

[fast gyro]

I must admit speed was important here too. If we overly pack something like this there becomes an increasingly higher chance of there being holes in it the community disagrees with. Since Illuvium Beyond is so close, making it tight and efficient is better for the speedy output in this instance

[gilded gorge]

Ok fair enough, thank you for your answers @fast gyro and @kindred cloak . In the end i trust you guys to do it right and appreciate you taking the time to explain to me your decisions. I was legit asking to inform myself a bit more about the process of IIPs etc.

Overall good proposal and i 300% support this 🙂

[fast gyro]

Ideally we fold all the potential usecases etc into one big IIP. You are certainly not wrong. But it just wasn't doable this time unfortunately. Thanks for the support and feedback. I really appreciate it 🙂

[gray imp]

Thanks TSG - I am wary of hearing stories of how someone got scammed by clicking a link they thought they could trust, that is my only reservation

Having the list can be as simple as adding it into #🔗〕helpful-links section of discord and have it in a repository called "affiliate links" and just keep adding or removing them as necessary

Or even a Google doc/sheet pinned somewhere in discord...

I agree anything that will take dev time for something "temporary" is completely unnecessary, but if we get targeted by a malicious attack, the downside of that (negative content/stories floating around) heavily outweighs the benefits from the program being temporarily added.

[buoyant swift]

DMs are scams

Mods and Team members will never DM you.
Never trust advice or links received in DMs.

Beta access, giveaways, and promotions are not given out via DM. Scams are designed to trick you into installing malicious software to gain access to your wallet or to convince you to enter your seed phrase into a website. Never give your private key (12 to 24-word seed phrase) to anyone.

Support is not provided via DMs

Support is handled publicly, or in threads within the Illuvium Discord. People offering support via DM are scammers.

Please follow the instructions pinned in #report-scammers to report bad actors so we can remove them from the server.

[kindred cloak]

I agree that a temporary "Affiliate Links" channel in discord could be an option. This is something we can look into but will need confirmation from the team

[fast gyro]

Yeah this is a good idea. If someone gets scammed from this system it could be a really bad look for us

[buoyant swift]

DMs are scams

Mods and Team members will never DM you.
Never trust advice or links received in DMs.

Beta access, giveaways, and promotions are not given out via DM. Scams are designed to trick you into installing malicious software to gain access to your wallet or to convince you to enter your seed phrase into a website. Never give your private key (12 to 24-word seed phrase) to anyone.

Support is not provided via DMs

Support is handled publicly, or in threads within the Illuvium Discord. People offering support via DM are scammers.

Please follow the instructions pinned in #report-scammers to report bad actors so we can remove them from the server.

[copper valley]

Great and valid points there by Ricky there. Something we should for sure think about.

Also a reason why we should push for codes as soon as possible.

btw. is thing going for a vote at CSC today? should be, right?

[gray imp]

Appreciate you - I do what I can

And agreed, yes required to get codes ASAP!

CSC has initiated the request to get it up for voting ( @low sequoia handled this ) and then all councils have been advised of the time sensitive nature. This should be going through as quickly as people's personal lives and sleep schedules will allow

[copper valley]

There is a little error in the text on the start of 2nd page where it should be ICCP-3 instead of ICC-P3. But that's nothing important.

[low sequoia]

I caught that one! I also found 3 double dots but I left a single dash in front of the link on snapshot.
(I did see it but i thought it could be used to introduce the link to snapshot so i just left it hoping the author left it there on purpose :))

[jaunty sphinx]

@kindred cloak I could only screen the doc quickly, sorry if I missed it but I did not saw how much % of the sales are we redirect to the Affiliate program .. ?

And to all downvoters, I'm curious about why the downvotes.. ?

[kindred cloak]

5% is what is planned for the Affiliate program

[gray imp]

And is there any room for negotiations from the Affiliate partners? For instance, if a larger company like Gamestop or Ubisoft was interested to set up an affiliate link? Where their reach could be massive compared to others we have set up at the 5%... (not to get confused with Partner D1sks, jsut using them as quick examples)

Only asking since it was not very clear, but also, i trust you and the Marketing Team to always look out for the best of the DAO

[kindred cloak]

Those partners would not fall into this "affiliate program" and will be negotiated as a seperate rev share deal than a simple affiliate link.

I appreciate you acknowledging that we will always look out for the best of the DAO.

[gray imp]

appreciate your attentiveness and quick response! I voted to Approve this because it is a great idea and I see the benefits for the outreach outweighing the risk of potential malicious scam links!

[buoyant swift]

DMs are scams

Mods and Team members will never DM you.
Never trust advice or links received in DMs.

Beta access, giveaways, and promotions are not given out via DM. Scams are designed to trick you into installing malicious software to gain access to your wallet or to convince you to enter your seed phrase into a website. Never give your private key (12 to 24-word seed phrase) to anyone.

Support is not provided via DMs

Support is handled publicly, or in threads within the Illuvium Discord. People offering support via DM are scammers.

Please follow the instructions pinned in #report-scammers to report bad actors so we can remove them from the server.

[fast gyro]

@mint tundra downvote buddy 😦 why?

[woven frigate]

Idk what else to say except good job @kindred cloak 😂🤷‍♂️