This is just a feedback for the Marketing and Website teams.
We are supposed to launch our Illuvium x GameStop Illuvitars on June 13th 00:00 CET (if my math is correct).
As you can see in the screenshot, there is no mention of any universal Starting Time (UTC, CET, PST... NOTHING).
All we have is either an hours countdown that cuts in hours (does it round the number or just cuts down who knows) that allows people to make 133/24 and find out the starting date. Or they can see both informations, one at the top where it says they're available for a maximum of 3 days, and the one that auto-translates into your browser language to tell you it ends on the 16th. Your customer then has to make 16-3 to figure it starts around the 13th.
And yes the date of end, is the only clearly indicated date, even though it is possible that we sell out before that.
My advice is simple. For promotions and sales, always make sure that the STARTING time is clearly visible and understandable by your customer.