We should focus on making it real easy for every person in the world to find Illuvials in multiple gamified ways and introduce new players slowly into the world of NFT ownership.
What we lack is a mobile game that attracts the casual gamer. But we don’t have the time and resources to develop a new mobile game in the foreseeable future.
Maybe we can spawn Illuvials in the real world and entice mobile users to find them like you described?
We could add a simple notification pop up to IL:Z that tells you that an Illuvial is in your vicinity, which would open up the map app on your phone.
Whoever gets there first can catch the Illuvial and sees the great NFT art on the phone.
The player is then presented with a dialog that allows him/her to put the Illuvial up for auction and see what others already sold for.
We would have ongoing auctions like during the land sale and would basically match the Illuvials found by new F2P players with the money from existing Illuvium players/collectors.
When it is sold on the IlluviDex the player gets another notification in IL:Z telling the amount it was sold for and the amount in fuel he/she got as a finders reward and how he/she can use it in our other games.
The player can now start a subscription which allows him/her to keep a higher percentage or even keep the complete Illuvials he/she finds next in the real world.
Or they start playing in the Overworld with the fuel earned.
The player is happy and tells his friends about Illuvium, the collector is happy and the DAO and land owners made money from the Illuvial auction.
All of this could be seen as a kind of marketing effort.