It is a brutal realization, but with Open Beta we are actually trying to sell our main IP - the Illuvials (games are just a facilitator for that sale) to a web3 audience, that does not care too much about the gaming experience. It is only airdrops and meme coins.
To make matters worse, Apple restricts NFT games on its platform, which makes a lot of our plans for a mobile OW (and Zero) theoretical.
I would suggest:
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make money from web3 with the ability to buy/auction a few Illuvial gacha boxes. It is a pretty tough market for NFT sales/mints at the moment, we missed the hype by a few years. And it doesn't make it easier, when you have to grind a OW game to mint Illuvials.
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let mainstream casual gamers play a F2P mobile Illuvial game (see below)
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OW is for our web3/gamer audience, should become skill and action based and as the name suggests, a beta product that needs to be tested and fine tuned
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Zero is a game for investors and fuel generation and can not be F2P and not on Apple devices
But what we need ASAP is a causal F2P mobile game with the Illuvial IP at the center stage to get mainstream hooked e.g. https://discord.com/channels/760344898200666112/1222607986883559556
We can let kids and grown ups level up their Illuvials in an Apple friendly mobile game. Ideally they could level up an Illuvial caught in the OW (as a companion app to OW) or an Illuvial bought in an auction or just any favorite Illuvial, but then not connected to the blockchain. All while collecting ILV airdrop points.
This Illuvial IP sets us apart from all other web3 games. We need to get people hooked on this IP and its future potential. Pudgy Penguins sold cute, but trivial Penguin NFTs and Walmart plushies without a single game! We have penguins, birds, dragons, lizards etc. in the best possible quality ...
Because F2P games, plushies etc. will make the big money in the years to come and it will take time to convert mainstream gamers to become NFT owners. Mainstream will definitely not come for paid OW runs during Open Beta.
We are not a „one game only“ web3 gambling project, which needs to make its one and only game (token?) successful, we need to make the IP successful and games are just one NFT utility and one way to success.
The Illuvial IP is ready, the games are not. It is a long term play, that needs a long runway. Ideology over how Illuvials can be acquired or what games are allowed should not play a major role in our long term business planning.
PS: Yuga tried a gamified mint two times, with horrible "success" and insane loss of value to their NFT assets - web3 does not like to grind for NFTs, only for token airdrops.