Children’s book.
The super cute Atlas holding hot cocoa, Atlas playing with the tadpole and Atlas in its PJs gave me a real Christmas nostalgic vibe.
Also one of the vids Andrew talked about onboarding kids (I think it was Andrew) by making the game free to play so their parents couldn’t say no thereby exposing the game to a broader audience.
Those two tie into a Christmas children’s book. Illuvium art team is freaking killing it. The children’s book would allow them to what they do and just slay. It would expose the future generations to the world of Illuviums’ adorable characters. Children’s books are short easy reads with lots of visuals.
They make great gifts especially for the holidays.
You can continue to make new books according to holiday which would generate another income stream and subliminal exposure to a) the Illuvium universe b) merch like plushies and wearables.