Pantone and Print

[green shore]

this article helped me when I was creating designs for clothes, hope it helps

https://www.lumi.com/blog/picking-the-right-pantone-swatch-for-print

So if you're printing on something coated like poly tape, choosing a coated Pantone swatch will give you a more accurate representation of the final print. But if you're printing on a kraft paper tape, that's matte so you should choose an uncoated color.