#Need help with this billboard

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quick flume
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make the bunny bigger, as it can show more warmth n boldness

minor oak
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Some initial thoughts:

  • Is this actually for a billboard? If so, you have to make sure everything on it is clearly readable from far away and within 3 seconds.

  • the bunny and envelopes feel a little too close to the center. Use the rule of thirds and golden spiral to adjust the position of the image so it sits evenly on the left compared to the words.

  • The slogan says "warmth" boldly, but the image uses a lot of cool and dark colors. Try a brighter pallette of yellows, oranges, and pink, like a sunrise instead of sunset. Maybe even try some soft glows to emphasize the warmth.

  • As for the slogan itself, again, use the rule of thirds and golden spiral to position your text. Everything important should be in the same eye level imo. So, bunny face in line with the word "warmth" for example.

  • Also be careful of font sizing. The subheading feels more like a footnote or disclaimer than a heading. If we want it read, then make it larger to complement the Slogan instead of just a FYI.

  • The text copy itself sounds a little odd. We are given this warm, intimate, and close feeling with the slogan and image, but the subheading then makes us think of those far away. It seems a bit disconnected from the slogan to me. And possibly could be shortened. Why doesn't warmth fade here? Why does the subheading have to do with warmth or fading? But if that is the text you were given, guess gotta just work with it.

Hope this helps! 🙏🏻