#Logo Proposal

1 messages · Page 1 of 1 (latest)

fervent prawn
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Hi! I want some feedback about my proposal presentation for a logo redesign. Any feedback is helpful, thank you so much!

I am also curious about:

  • whether or not I have said enough about my design rationale
  • do the collateral, social media, and moodboard slides need anything to be said?

https://www.canva.com/design/DAFcYtn7D5Y/eZdLeHrtdgFN-i8kza_Jzg/view?utm_content=DAFcYtn7D5Y&utm_campaign=designshare&utm_medium=link&utm_source=homepage_design_menu

Canva
WWT Logo Proposal

Check out this Presentation designed by twindy_pham.

deep thunder
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Hey!
This is a strong start! Here are things I noticed!

  1. I don't see the point in repeating the title twice on each page, for example -- you have "contents" twice in the same slide, "logo", etc. I would take out the one in the bottom. Keep it on top with that super nice font you chose. I would just keep the page number at the bottom.

  2. You have a period in the end of one of your sentences in the "logo" page that doesn't match the other explanations you have (they don't have a period)

  3. The naming of your logos are a little wonky. I would call your main logo the "Primary Logo" (Page 01) -- and rename "Alternative Forms" to just "Alternative Logos" or something along those lines (maybe even variations??). I would think of new ways to identify the alternatives instead of keeping them as "vertical alignment", etc. Are they variations of the primary logo? If so, do they have a different purpose? Like is the most left logo (on page 02) vertically aligned for social media purposes? Would it fall under a submark?

  4. Your design rationale is pretty straightforward, the only one I found a little off was the "incorporated brand colors into text..." because it's expected that you do that in the first place, and even then, if you're going to mention brand colors you need to have another sheet with the layout of the colors.

  5. Collateral looks good. Social media is pretty good too. Moodboard however I would maybe pick out 1-2 aspects of it that you really got inspired from and write a little description (possibly on the bottom). Highlight what important things came to mind to highlight the brand/logo.

Overall, very clean, refined & to the point. 🙂