My team is trying to push out several | Design Buddies 🐰 | Page 1

crimson hinge Jul 28, 2022, 6:36 PM

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Any other comments on this situation is appreciated. Thanks!

storm cosmos Jul 28, 2022, 6:56 PM

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How do you hope to show the value of UX?

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As in, how do you hope the result will play out. And if that result plays out, how will you translate it into value? ($$)

crimson hinge Jul 28, 2022, 8:14 PM

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I hope to show the value in improving usability.
Usability is a major pain point that our company’s products have expressed by customers. I’m still too new to the company to really translate that to value, but I believe there have been cases in which clients have stopped using our product because it’s too hard to use. Or they don’t know that it can do certain things it’s actually capable of, and later churn or request it. I can also maybe make the case that it means less wasted time spent from clients requesting help with our software experts if they understand how to use the new feature with just the content on the page alone.

storm cosmos Jul 28, 2022, 8:53 PM

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I guess it’s important to focus on ‘low hanging fruit’

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What are small changes that will increase the usability

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Low effort, big impact

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But don’t talk in terms of usability too. Rather some more levels of impact, in line with the companies vision or mission

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Also dare to make predictions if you’re sure

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Tied to measurable metrics

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Might be risky if you’re wrong

trim mountain Jul 28, 2022, 9:43 PM

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Yup, “more usable” isn’t a business goal. But user retention, more time in app, etc. might be.

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Even better if you can talk to actual users

crimson hinge Jul 28, 2022, 10:00 PM

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Thanks. All good points. I've decided after talking with my product owner to test out the rudimentary design. Hopefully it can uncover some pain points that lead to low effort, big impact changes I can squeeze before the release.

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I'm not sure what kind of metrics can be caught since this feature doesn't exist yet, so there's no baseline.

storm cosmos Jul 29, 2022, 5:03 AM

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Yeah doesn’t mean like a real metric more like

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If we do [concrete design direction] more people will find X, therefore the conversion will increase

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Even more powerful if you ensure you record the usability test. And it's not about 'pain' points, look for things that impact the business. It being a pain doesn't say anything in itself.

storm cosmos Jul 29, 2022, 9:47 AM

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You can also use big names as example. For example; twitter increase their sign-up rate by +20% by providing users to use twitter without needing an account.

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Pinterest increases retention by 5-10% since introducing their personalized from the start experience

#My team is trying to push out several