So let's be honest.. CUE's UI is a bit atrocious 😬 these are some of my suggestions to improve it. I will organize my thoughts to the best of my ability.
[The Shop]
It's extremely disorganized. In-game currency offers, and microtransactions overlap each other.
What I'd suggest is separating offers into clearly defined sections. All microtransactions in one section, all In-game currency offers in another, and well, cosmetics are kind of separated out like this already.
You can also further separate each of the sections by offers that are there to stay permanently, such as the $ for gems, and the collection seeker gem packs, and offers that will cycle out after some time. Also, please move the daily rewards back to the wheel tab!
[The Home Page]
This is a lot better organized, but here's a few improvements you could do:
The banner is a bit of an issue. It's an eyesore, and can display information you don't care about anymore.
Give the ability to toggle it on/off, as well as remove certain cycling pages.
For example, I already have 50 referrals, am a member of the Discord community, and don't even have Facebook. I should be able to remove each corresponding page of the banner, which would shorten the cycle down to information I actually care about.
Another thing is that the events tab would fit better in the "play" area alongside casual and leagues, and not as a small square above news.
Also, trading is a fundamental part of the game, so instead of being a small square below news, I think it should be a bigger square among "my cards" "quests and achievements" and "shop" also little suggestion, name it the trading post!
(Small continuation below)