I suggest you hire writers for the game, this way you can have professionals write questlines/story lines and create Lore both fictional and factual about the game. The Lore team would work closely with all departments as it could distinguish the game by making it Lore related and give it the added effect to those who PVP, PVM and PVE it also gives content creators pathways to follow for series and videos. (Addition) This could lock certain things behind scenarios and questlines so that in order to progress and gain better things, it sorta directs players to do so, though with a twist it leaves the effect for hard-core gamers who challenge themselves to distinguish themselves eith basic equipment.
#The Big Idea
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where they gonna get the writers from tho?
u dont need pro writers just someone with passion
Writing is passion in it's entirety, but yeah I shouldn't of added that.

write story?
I love lore. Want lore and NEED LORE. Love the idea
Well you see I suggested this because I am a Light Novel Writer who is in the works of releasing the trailer to my studios debut anime next fall. I am good friends with Higoshi and would be honored to take up the position to help him write lore and questlines for absolutely free.
start it then pitch it
no reason for them to refuse tbh
I'd need a general idea on what they would want, but if I did a rough copy I'd more or less divert from anything main storyline wise and focus on smaller subtle quests that tie together
you talk mad shit but you arent friends with me mr writer :(